Lecture 5 - Recruitment

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Lecture 6 – Resourcing

Part 2 – Recruitment
HR planning Recruitment Selection

• How do • How do • How do


we know we get we choose
what them the best
employee interested person for
resources in us and the job?
we need? the job?

International HRM © Bex Hewett 2014 Slide 2


Hedgehog Concept Jim
Collins

Great companies
• Leaders
• Talents

Jim Collins, developed the idea in his


classic 2001 book, "Good to Great."
Collins argued that organizations will
more likely succeed if they can
identify the one thing that they do
best – their "Hedgehog Concept."
The study began with a field of 1,435 companies and emerged with a
list of 11 good-to-great companies:
1. Abbott Laboratories,
2. Circuit City,
3. Fannie Mae,
4. Gillette Co.,
5. Kimberly-Clark Corp.,
6. the Kroger Co.,
7. Nucor Corp.,
8. Philip Morris Cos. Inc.,
9. Pitney Bowes Inc.,
10.Walgreens
11.Wells Fargo.
2.1. Determining requirements

• Before deciding to recruitment, potential options are:


- Reorganize the work
- Use overtime
- Mechanize the work
- Stagger the hours
- Make the job part-time
- Subcontract the work
- Use an agency worker
2.1. Determining requirements

• If deciding to recruitment, 4 main questions should be


answered:
- What does the job consist of?
- In what way is it to be different from the job done by the
previous incumbent?
- What are the aspects of the job that specify the type of
candidates?
- What are the key aspects of the job that the ideal candidate
wants to know before deciding to apply?
=> Job analysis is used to answer these questions.
2.2. Recruitment approaches

• Rational process: one-way process in which the employer determines the


vacancy’s requirements and communicates these to potential candidates in
order to generate a pool of applications to support the selection process. This
way mainly uses job analysis, job descriptions and person specifications.
• Processual approach to recruitment: creating considerable interest in
employer branding, which advocates competing for staff by borrowing
techniques long used in marketing goods and services to potential customers
2.3. Job analysis

• The job is articulated in a job description


– Includes job title, grade/level, reporting lines, key responsibilities and tasks
• The personal requirements for the job are explained in the person
specification
– Includes required experience, qualifications, competencies or personal
attributes (e.g. strong verbal communication)

• These are used as the basis of recruitment process and selection


decisions – essential for ensuring that the job is clearly defined
• They are also often legal documents (e.g. UK), forming part of the
contract of employment
International HRM © Bex Hewett 2014 Slide 8
Job Analysis & Job Description

9
Job description and Job specification

• Job description is a document which


states an overview of the duties,
responsibilities and functions of a specific
job in an organisation.
• Job specification is a statement of the
qualifications, personality traits, skills, etc.
required by an individual to perform the
job.
Job analysis Practice

1. Analyze a job of a safeguard at a


supermarket
2. Describe the Job description
3. Specify the Job specification
A safeguard at TGDD
2.4. Recruiting Source Choices:
Internal versus External

• Internal recruitment - Promoting from within an


organization
• External recruitment - Recruiting from outside an
organization
• Possible strategy for organizations that face
rapidly changing competitive environments and
conditions might be to:
– Promote from within if a qualified applicant exists
– Go to external sources if not
2.4.1. Internal recruitment

• Internal recruitment - Promoting from


within an organization
• Many organizations prefer to invite
applications form internal candidates
before they look for external labor
markets for new staff.
2.4.1. Internal Recruiting Sources
Components Description

Internal Recruiting • Information on existing employees like knowledge, skills, and abilities (KSA) are entered
Databases and Internet- into a database
Related Sources • Employee data sorted by occupational fields, education, areas of career interests,
previous work histories, and other variables
• These databases can be linked to HR activities

Job Posting • System in which:


Employer provides notices of job openings
Employees respond to notices of job opening
• Types
Internet/Web-based job posting
Promotions and transfers

Employee-Focused • Reliable source as current and former employees:


Recruiting Are familiar with the employer
Will not refer unqualified individuals
• Types
Current-employee referrals
Rerecruiting former employees and applicants
Seeking out former employees and recruiting them again to work for an organization
Advantages and Disadvantages of Internal
Recruiting
2.4.2. External recruitment methods

Most effective recruitment methods


Methods Account for Methods Account for

Company websites 61% Search consultants 20%

Recruitment agencies 53% Job center plus 20%

Employee referral scheme 35% Apprenticeships 17%

Commercial job boards 32% Education liaison 16%

Specialist journal and trade press 29% Secondments 10%

Local newspaper advertisements 26% National newspaper advertising 10%

Professional network (eg: LinkedIn) 22% Social Network 8%

Speculative applications 20% Alumni (former employees 7%


Advantages and Disadvantages of External
Recruiting
Good to Great: Why
Some Companies Make
the Leap... and Others
Don‘t (Book by Jim Collin)

How great companies recruit people?


1. First Who, Then What
2. Internal promotion
2.5. Recruitment
advertising
Contents:
- Name and brief details of employing organizations
- Job role and duties
- Training to be provided
- Key points of the personnel specification or competency
profile
- Salary and benefits
- Employment status (eg: permanent or fixed-term contract)
- Instructions about how to apply
2.5. Recruitment
advertising
Considerations for recruitment advertising:
- Importance of communicating the
characteristics of the job, organization and
recruitment process in recruitment advertising.
- Scopes of applicants
- Salary announced or not
- Others
2.6. E-recruitment

- E-recruitment is to use internet for recruitment


purposes
- E-recruitment can draw on either corporate websites
(that is employer’s websites) or commercial websites
(that is provided by cyber-agencies, combing the roles
traditionally played by both newspapers and
recruitment agents)
Internet Recruiting

Effects of Internet Recruiting

Adjusting to new Identifying new types of Training for


recruiting recruiting for specific managers and HR
approaches jobs recruiters
Internet Recruiting
Internet Recruiting

Advantages Disadvantages

• More unqualified applicants


• Cost effective recruiting
• Additional work for HR staff
• Recruiting less time consuming
• Many applicants are not seriously seeking
• Broader exposure and diverse pool of
employment
applicants
• Access limited or unavailable to some applicants
• Better targeting of specific audiences
• Privacy of information and discrimination issues
• Recruiters can reach passive job seekers
Internet Recruiting

Social Networking Recruiting Advantages


• Allows job seekers to connect with employees of potential employers
• Allows employers to engage in social collaboration by joining and accessing social technology
networks to help applicants post resumes and complete applications online
2.7. Evaluation of recruitment activity

Possible recruitment criteria to evaluate recruitment


activity
- The number, quality and diversity of applicants
- Cost per vacancy
- Speed of recruitment
- Number of vacancies filled
- The ratio of offers to acceptances

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