Unit – 2

PR AGENCY
Tools and
Techniques
– PR Agency: Concept, Structure and Functions
– Media relations : Multi-media Release (press, audio,
video and social media), press conference, press kit,
press briefing and Familiarising tours
– Tools and techniques for Public Relations: House
Journal, Bulletin Board, Visit by Management, Open
house and Annual Reports, Exhibitions
– Use of digital media and emerging trends in PR
PR Agency: Concept, Structure and Functions

• A public relations firm is a professional services organization, generally hired to

conceive, produce and manage un-paid messages to the public through the media on
behalf of a client, with the intention of changing the public's actions by influencing their
opinions.
• Firms and individuals should hire a public relations agency when they want to:
• protect,
• enhance or
• build their reputations through the media.
• A good agency or PR practitioner can analyze the organization, find the positive messages and
translate those messages into positive media stories.
• PR agencies are great for building brand awareness, analyzing their clients’ industries and
boosting media relations efforts.
• A PR firm not only promotes your Product/brand name to increase business and also help in
maintaining a healthy relationship with the customers but also perform activities to maintain it
on the top.
 Concept of PR Agency

1. Flexibility. 1. Give credibility

2. Meticulous learning. 2. Stronger presence in the market
3. Collecting information. ... 3. Discoverable
4. Seeing the bigger picture. ... 4. Consistency
5. Building relationships. ... 5. Maintaining confidentiality
6. Knowledge. ... 6. Resourceful
7. Strong writing skills. ... 7. Ethical
8. Honesty.
8. Organised
Departments in PR:
1. Business
development Structure of PR Agency
2. Client service
3. Media relations
4. Media tracking
5. Administration
•Strategic
•Senior Executive PR. communications.
•Media relations.
•PR Administrator.
•Community relations.
•Corporate
•Internal communications.
Communications
•Crisis communications.
Specialist.
•Public Affairs.
•Public Affairs Specialist.
•Online and social media
•Program Coordinator.
•Public Information communications.
Specialist.
•Public Relations
Coordinator.
•Development
PR Manager
 Functions of a PR Agency

1. Strategic planning -- campaign creation and execution 11. Spokesperson duties -- stepping in as
2. Key messaging -- distilling stories into accessible messages the face of clients
3. Media relations -- outreach to reporters, producers and editors 12. Getting them placed
4. Writing -- press releases, editorial coverage, collateral copy, 13. Identifying beat journalists
speeches, web copy, etc.
14. Media monitoring.
5. Event planning -- parties, press conferences, etc.
15. Feeding information to media with
6. Social media -- leading and cultivating the online conversation
undisclosed sources
for clients and the agency
16. Managing interviews
7. Graphic design -- likely for much larger agencies, art direction
17. Crisis management: PR Agency has
8. Video production --for larger agencies, video content.
crisis management professionals to
9. Media training -- role playing for clients going into real interviews
handle the negative feedback from the
10. Presentation coaching -- helping clients maximize their
presentations Media and Social Media Reviews
PR Agencies
www.sortlist.com/public-relations/india-in

– Value 360 – Delhi, Mumbai, Bangalore, Hyderabad

– Adfactors PR
– Communicate India
– Genesis Burson-Marsteller. ...
– Waggner Edstrom. ...
– Weber Shandwick. ...
– Edelman. ...
– Ogilvy PR.
Media Relations:

1. Multi-media Release (press, audio, video and social media)

2. Press conference
3. Press kit
4. Press briefing
5. Familiarising tours
1. Press Release and Press Note
Press Release
• PRO writes the press release for the organisation.
• It is always in paragraph form.
• It is released after the event only.
• Examples: Product launch, Book launch, Institute or organisational events etc.

Press Note
• The Government officials gives the press note to the PRO’s or journalist.
• It is in the form of pointers.
• It is given to the PRO’s or journalists before the event.
• Examples: Government announcements, Seminars, Conferences etc.
News and News Release
– News is information which is not already known to recipients.

– News Release:
– Bad releases are bad PR.
– A news release creates an image of the organization in the critical eye of
the editors. A badly written release will create a very bad impression of
the sender's organization.
– Good presentations.
– Releases should be composed in the style acceptable to journalists.
– Release should be in manuscript style, and not in business letter style.
– Releases should be appropriate to the journals to which they are sent.
– Carefully select journals to which releases are sent and moreover send them well
ahead of time of publication.
Good Press Relations

A good public relations practitioner will take following steps to maintain good
relations with the press:
1. Two-way Relationship
2. Establish reputation of reliability
3. Cooperate with the press in providing material
4. Provide Verification Facilities as and when required
5. Build personal rapport with the Media
News release - Seven Point Formula

1. Subject - What is the story about?

2. Organization - What is the name of Organisation?
3. Location - Where is the organisation located?
4. Advantages - What is new? What are the benefits?
5. Details ­- What are the colors, sizes, prices, performance figures or other details?
6. Applications - ­What are the uses & who are the users?
7. Source - ­is this different from location,
e.g. location might be where the work is done, source will be the head office.
Importance of Seven Point Formula

– It provides a Checklist of data before writing a press release.

– It is the plot for the release, indicating the sequence of information.
– It provides a checklist to apply after writing the release.
– It proposes an orderly sequence of information.
– First paragraph should always state the subject, the name of the organization
(although not the full business address.)
– Last paragraph should state full name, address and telephone numbers of the
organization.
Secrets of Good News Release

– Good press release should have short paragraphs, , short sentences &
simple words.
– The story should not be more than ONE page.
– The superlatives should always be avoided ,such as "the world's biggest"
– Avoid vague generalizations like `economical - money saving" etc.
– Do not use cliches like "unique, wide range, this point in time "etc.
– Do not quote remarks from leaders unless they have something special
and or original to say.
Presentation of a News Release.

– Press releases should be typed on printed letter head.

– Important points should be given headlines.
– Subheadings will help in emphasizing points.
– Indented paragraphs will always give good looks and effective response.
– Capital Letters should be used only when necessary.
– Underlining special points will help in easy identification.
– Figures will substantiate your message or claims.
– Dates are important for up to date information.
– Continuations will inform the reader that the story is still continuing.
– Quotation Marks are essential for quoting sayings.
– Authorship gives the ownership of the story or release.
 2. Press conference

– Press Conference:
– An interview given to journalists by a prominent person in order to make an announcement or answer questions.
– They are the traditional method of giving information by direct use of face to face communication, technique.
– It is a simple, effective way to communicate your message with the media.
– A successful press conference can generate news about your cause and awareness about your project.
– The date and time of the press conference is important. Other newsworthy events may divert the journalists' attention.
– A good moderator is important to keep the press conference running smoothly and on message, and to help field
questions from the media.
– A press conference is a meeting organized for the purposes of distributing information to the media and answering
questions from reporters. Normally the press conference is led by the company's executive management or their
appointed press liaison.
 How to arrange a press Conference?

– A press conference is a tool designed to generate news – in particular, hard news that can advance
the cause of your organization.
– Hard news is defined as a story in the print or electronic media which is timely, significant,
prominent, and relevant.
– You have probably seen them on television before or after a major local or national event.
– Press conference is arranged by the organization or government officials in which all media reporters
asks questions.
–
 Why should you hold a press conference?

– Press releases, interviews, and informal media contacts are excellent ways of getting your message across.
– They are the bread and butter of your media relations, and often of your entire outreach effort.
– A press conference is an additional media technique, for special occasions, when the company really want to
make an impression.
– You can give more information than in a press release.
– A press conference is interactive; you can answer questions from the press, and emphasize points you might not otherwise
have a chance to make.
– You can announce an important development, and explain its significant local and wider implications.
– You can set the record straight if your group received negative publicity.
– You can often generate the kind of notice or publicity
– When many media representatives are present, it makes your conference seem really newsworthy
– A successful media conference can not only generate news, but can also boost the morale of your own group.
 When should you hold a press conference?

– An individual or an organization could hold a press conference

– Whenever there is an event your organization wants to inform the community about.
– For fast breaking news.
For example, if an education funding bill were introduced in the state legislature, you might want to convene a press conference that same
morning to react to the bill's implications. This will leave little time for elaborate preparations--you should just phone the press at a few
hours notice.
– Remember, a press conference is a special event, and should be treated as such. But here are some cases when a press
conference might be a good idea:
– When the event includes a prominent individual to whom the media should have access.
– When you have significant announcements to make, such as a campaign start-up.
– When there is an emergency or crisis centered around your group or the issues it deals with.
– When a number of groups are participating in an action, and the show of support will emphasize that this action is news.
– When you want to react to a related event; for example, when a national report relevant to your issue is released.
 How do you hold a press conference?
– Before the press conference:
– As press conference is scheduled on short notice.
– If you do have time, however, plan at least a week or two before the press conference.
– The following steps should help you plan for your press conference:
– Define the message.
– Define the key message(s) that you and your group are trying to get out to the community.
– Your goal may be to introduce or shed more light on your issue, to announce a new program or event, to react to a news
story or to a criticism of or attack on your effort, or to draw attention to an honor or award your effort has earned.
– Whatever the message, it should be summarized in clear 3-5 key points to the press.
– if the purpose of the press conference is to announce an upcoming event, then a date, a time, an address or phone
number, or other specific information is part of the message.
– Schedule the date and time
– You need to determine a date and time for the press conference, and make sure it doesn't conflict with other
press events or media deadlines.
– Here are some other tips for scheduling your press conference:
– Tuesdays, Wednesdays and Thursdays are the best days for press conferences, as they are considered slower news days.
Try to have your press conference on one of these days if at all possible.
– The best time to schedule your press conference is between 10:00 a.m. and 11:00 a.m, to ensure maximum coverage by
the media. If you schedule it later, you risk missing the afternoon paper or evening news.
– Remember, you are competing with all the other news of the day; so don't be too worried if everyone doesn't show up.

– Pick the site

– Pick a location for the press conference that is not too far away for reporters to travel.
– Also, pick a site that provides visual interest and relationship to each topic such as the state capitol building,
city courthouse, or a local clinic or other site where the activities you’re talking about are actually going on.
– Pick a location relatively free from high levels of background noise (e.g., traffic, telephones, aircraft) etc.
– Select and train your participants.
– The press conference participants should be knowledgeable and articulate about the issue.
– They should be able to handle press questioning and scrutiny as well.
– Here are a few tips for participants:
– Be clear and concise – avoid using jargon, rhetoric, or inflammatory language.
– Don't fiddle with -- it's distracting and makes you appear nervous.
– Appearance counts – participants should be dressed neatly and appropriately for the occasion.
– Always tell the truth. If you don't know the answer to a question, say so. Don’t exaggerate or give figures that
aren’t backed up by evidence, and don’t state opinions as fact, or make charges that can’t be proven.
– You will need to find a moderator who is experienced with the press and the issue. He or she will be in charge
of convening the press conference by introducing the issue and participants. The moderator also answers
questions or directs them to the appropriate participants.
– A dress rehearsal is very helpful in training new participants, and a good time to try to anticipate tough or
hostile questions. Have someone from your group play devil's advocate and see how participants respond.
– Contact the media
– The first step is to create a comprehensive mailing list of assignment editors at television stations, news directors
at radio stations, and at major newspapers, and editors at weekly newspapers.
– You may even want to include the wire services (AP, UPI). News Wire Services, Newswires, AP, Reuters, UPI. (A
news wires is an organization of journalists established to supply news reports to news organizations:
newspapers, magazines, and radio and television broadcasters. Such an agency may also be referred to as a wire
service, Newswire, or news service.)
– If your organization has had occasion to work with the media before, you should have personal contacts with a
number of media people.
– Have a press advisory prepared and mailed about one week ahead of time to inform the media about the press
conference. (A press advisory is similar to a press release, with the difference being that press advisories can be
used for background information to your media contacts.
Follow up with the media
– After you and your group have mailed the press advisories to the media, you will want to follow up your press
advisory with phone contact to the major media outlets.
– Also, follow up a second time the morning of the press conference.
3. Develop a Press Kit
– A press kit is a folder of information to give reporters background information about your issue or program. Press kits are very useful, if your group
can afford it.
– Your press kit should contain the following:
– A list of press conference participants.
– A press release, which should state your group's position on the issue, highlights of the press conference, and a few quotes from participants.
– Background information about the issue (i.e., statistics, historical background, case histories, or reprints of news stories).
– A few black & white glossy photographs.
– Short biographies of participants.
– Related news stories from prestigious national publications (e.g., New York Times, Wall Street Journal, etc.).
– Putting the kit together: The press release goes in the right side of the folder, and the other information goes in the left side of the folder.

Prepare the room

– Here are some tips:
– Check the location of electrical outlets for microphones and lights.
– Set up the room with a table long enough to seat all your spokespeople, with name cards.
– Provide enough seating in the room for reporters, and enough room for their supporting equipment (e.g., cameras, microphone).
– Display visuals as a backdrop to your speaker's table: charts, posters, etc.
– Have a sign-in pad for attendance.
– Provide a podium for the moderator, perhaps with your organization's logo on it.
– Have coffee, tea, water, and any other refreshments set up.
– At the Press Conference:
We will go through these, step by step:
– Welcome members of the press as they arrive.
– Have members of the press sign in, with their affiliation, and give each of them a press kit.
– Seat the press conference participants behind the table facing the seated reporters.
– Check the sign in pad to see which media outlets are represented. You may also want to make personal contact
with major media representatives before or after the press conference.
– Start on time; no later than 5 minutes after the scheduled time.
– Tape record the event, for your own records, and for possible media use.
– Have the moderator welcome the press, and introduce the issue and participants.
– Each participant should present for no more than 3-5 minutes, making his/her 3-5 key points.
– After all the presentations, the moderator should entertain any questions from the press, and direct questions to
the appropriate participants.
– Thank the participants for presenting, and the media for attending.
– You must encourage the media to stay for further informal conversation with the participants.
– After the Press Conference
– Make personal contact with representatives at least of the major media outlets represented.
– By looking through your attendance register, you should be able to determine which major media were not
represented.

– Hand deliver a press release and press packet, send a tape feed, or, try to schedule an interview with a reporter
and one of the press conference participants for those who didn’t attend because of some breaking news.
– You might also review the press conference with others from your organization that attended.
Audio/Video/Social Media Release
https://www.youtube.com/watch?v=aFlL2APWBVY

– The release should cover 5W and 1H and should cover the important Media channels are contacted for the
information;
same.
– Information about the company/organisation/institute
–
The statements or announcements are
Launch/crisis or anything that has to be told by the
company/organisation/institute made:
– Radio, TV and social networking sites (You Tube, Twitter, Facebook) are • CEO
used according to: • PRO
– Target audience • Guest
– Time Line • Customers
– Budget • Clients
– Importance of Information
• Officials from government
– Time Slot have to be selected
–
authority or any authority
Voice over artist
– Time (Radio- 10-30 seconds, Video-20-40 seconds, Social media- 1-5 minutes
• Known personalities
videos can be made)
Social Media Press Release

– Making a social media press release is relatively straightforward with the

shareable social content in it. Remember that the goal of a social media press
release is to make every piece of it shareable.
– Use various social networks and content networks to provide the individual
pieces.
– This social media press release is being hosted not on our corporate web site,
but by our marketing automation system. As a result, it can detect when people
who are already in our marketing database are looking at it, clicking on things,
and sharing stuff, so we know if it resonates or not.
 4. Press Briefing
– A briefing is a meeting by the organization, government, etc. at which information or instructions are given to press or people,
especially before they do something.
– Press briefings are usually more informal than a press conference and are used to give updates. Press briefings are set up to a
schedule, such as once an hour or every three or six hours.
– This will normally not be for broadcasting and sometimes is completely 'off the record'.
– It is up to the people who are in charge of the incident and how important they think the release of information is.
– With detailed briefings, as with other information for the media, invitations should be issued to all media, regardless of political
persuasion or ownership.
– One rule of press briefings is that you have to set up a time schedule, stick to it. Even if you do not have any new information to
release, still you have to brief and advise that nothing has changed, and maybe have some props on display for pictures and video.
– There is always a question and answer period during a press briefing.
– For a large wildland fire a press briefing may be held every few hours, but if you have a large event like a large street party or race which has
thousands of people at it, a press briefing every hour may be necessary. Press briefings are used for special events such as advance information
before a heat wave or cold spell.
– Politicians brief 'off the record' the whole time.
– Do’s DON’Ts
– Treat reporters professionally, • Don’t Go off the record
respectfully and humbly • Do not led by reporter’s wording (ex.
– Know and respect deadlines and how Well, don’t you think this will be a
much time the reporter has to talk logistical nightmare? DON’T SAY, “It
– Know your audience and understand
could be a logistical nightmare...” SAY
each publication’s readership and “We are prepared for every situation
circulation and our thorough planning will help
– Be prepared and on time keep everything in order.”
–
• Be afraid to say “I’ll get back to you”
Prepare your messages, keep them
simple
when you don’t know something
• Do not Use jargon
– Be truthful, accurate
• Do not Expect the opportunity to
– Only give information that you know for review the copy or request changes
a fact
before the piece goes to print
– Promote research, trends, surveys
– Be aware of how your story fits trends
– Avoid marketing hype
– Ask smart questions, listen
– Thank the reporter for their time
 5. Press Tour:
– It's about meetings with targeted press and analysts in one or more geographical regions when launching a new
company, product, or service.
– Journalists are invited by the organizations to visit their production houses where their products are formed.
And then the journalists write report based on it.
– A media tour is an excellent method to achieve PR rule: forge strong relationships. As a public relations tactic,
press tours create excellent opportunities to build relationships with target media.
– Press tours are designed to get you in front of selected, influential members of the press for face-to-face
conversations that can increase the chances of positioning your company for coverage in the media.
Managing a press tour requires plenty of preparation and an eventual skilled execution from a public relations
team to pull it off.
– Planning a Press Tour
– Determine your audience. Determine the appropriate audience(s) for your announcement.
– Example: If your client’s product is an iPhone app or a tablet case, don’t just assume that the only correct fit is technology outlets.
The product may also be relevant to national news, women’s, men’s, outdoors, or parenting outlets. Take your time considering
all of the relevant options and what will truly benefit your client.
– Give yourself two weeks.
– Pitching for a press tour two weeks prior to the tour dates is ideal.
– A month or so prior to the date is too far in advance for coordinating with press schedules and allows too much time for schedules
to adjust prior to the tour dates.
– Pitch in tiers. Always pitch the press list into tiers, starting with top-tier and highly targeted outlets and working your
way down.
– Invite them personally. Phone pitching allows you to “get real” with the press and tell them why it would work for
them and their audience.
– It helps you to establish a connection over the phone, making it easier to portray your message and learn what would be mutually
beneficial for both your client and the journalist.
– Preparing for a Press Tour
– Schedule smart. Always double check the location of the meeting to ensure that you have enough time for
travel.
– Supply a briefing book. Preparing your client for a press tour isn’t just about media training.
– Your clients needs to feel secure and confident about each journalist that he or she is meeting.
– Include all relevant information about the outlet and journalist, contact information, and any details that should be easily
referenced before or after a meeting.
– Travelling. Timing and travel should be maintained during a press tour.
– Have each mobile and address, both in written form and logged onto your phone.
– Executing a Press Tour to Perfection
– Introduce your client. After meeting with the journalist, immediately introduce your client so they can begin
building a relationship for the remainder of the meeting.
– Ask your client how they prefer to be introduced and mention the title and other professional or biographical information.
– Make it relevant.
– Make sure your suggestions are relevant to the outlet and what the journalist covers at that publication.
– Ask questions, take notes.
– When something is unclear, speak up.
– Feel free to ask relevant questions where applicable during the meeting and,
– Take diligent notes.
– Follow up with these contacts when you’re back in the office, so be sure to have ample information to reference.
– Leave a press kit.
– Prepare an electronic press kit with images, a press release, and any additional information on your client and any upcoming
announcements.
– Leave the press kit and your business card with each journalist you meet to ensure that they have what they need to promote
the brand.
 Tools and techniques for Public Relations:
1. House Journal Public relations (PR) tools and activities, promotes positive attitudes and behaviors towards your
2. Bulletin Board business that will help convert interested consumers into customers.Public relations relies on a
3. Visit by Management number of communication tools:
4. Open house and 1. External Media:
Annual Reports 1. TV,
5. Exhibitions
2. films,
3. radio,
4. Newspaper
5. Traditional media
2. Internal Media
1. house journals,
2. Bulletin Board
3. Annual Report
3. Media Relations:
1. Press releases/news releases
2. Press conferences,
3. Press tours
 4. Social Media (digital Press release, Newsletters, Blogging, Microblogging (the
activity or practice of making short, frequent posts to a microblog.), Twitter,
Facebook, Articles posted on other websites,
5. Speeches,
6. Feature stories

7. Advertising
8. Photographs
9. Brochures/Leaflets - 'Take home' or mail-out brochures or catalogues can help
keep your customers thinking about your business and its products and services.
Properly designed brochures and catalogues give customers confidence in you and
your brand, and help drive customers to your website or store
10. Direct mail
11. Stickers
 12. Slide presentations,
13. Newsletters- A newsletter is a printed report containing news of the activities of a business or an
organization that is sent by mail regularly to all its members, customers, employees or people, who
are interested in.
14. Handouts - a piece of printed information provided free of charge, especially to accompany a
lecture or advertise something.
15. Viral marketing - a method of marketing whereby consumers are encouraged to share information
about a company's goods or services via the Internet
16. Advertorial: Advertorials are advertisements in the form of news stories or reviews in
newspapers.
Advertorials allow you to associate your advertising with the credibility of the newspaper.
17. Business events - Events are opportunities for business people to gain exposure for
their businesses, promote new products or services and make sure accurate information
reaches targeted customers.
From a sales point of view, events are a chance to counter customer doubts and build
customer confidence. They can also help you research your market and competitors, and build
your mailing list.
1. House Journal
– A newspaper or a magazine produced by a company to tell employees what is happening in the company and it is
distributed to the selected publics.
– A house journal is a medium of communication projects the image of a company or an organization or outside:
– It helps:
– Improve employee morale
– When a company publishes its own journal to carry its own versions of their own readers, for building goodwill amongst customers or reinforcing the
employee loyalty,
– The house journal serves as a means of achieving such aims & objectives.
– Showcase the company’s philosophy & value system as reflected in the various activities.
– Inculcate the corporate culture amongst employees & other publics directly associated.
– Build the confidence of the dealers, suppliers and shareholders in the professional management of the company for the success of the
enterprise.
– It is a periodical publication which tries to establish regular communication between an organization and its employees and other public.
– House Journals are one of the most effective tools that organizations can use to communicate with their employees.
– VIPS – Ahvan, Vivekalokan (E-magazine)
2. Bulletin Board

– A bulletin board is a surface intended for the posting of public message.

– Bulletin board displays and reinforce key facts and other pertinent information
and are available to visual learners. These can include related information to
specific lessons, important unit plans or basic information
– Organizations, publish many important Notices, orders, for the employees of
organizations on a significant board, this is called Bulletin Board.
– Online Bulletin Boards.
A private online forum in which users share information, ideas, and opinions.
Respondents are invited to log-in at their leisure to answer questions. A trained
moderator is always present and clients can observe results at any time and print
transcripts at any point in the study.
3. Visit by Management

– Management visit is another PR tool.

– It helps in internal communication, to know and understand the publics in the
management hierarchy.
– It helps to even understand the different tasks that a company demands and work
together as a team.
– Journalists can be invited for the same.
– It is used to achieve the bigger goals.
 4. Open house and Annual Reports
– An annual report is a comprehensive report on a company's activities throughout the preceding year.
– Annual reports are intended to give shareholders and other interested people information about the company's activities
and financial performance.
– General corporate information
– Operating and financial review
– Director’s Report
– Corporate governance information
– Chairpersons statement
– Auditor’s report
– Contents: non-audited information
– Financial Statements: Balance Sheet (Statement of Financial Position), Income Statement, Statement of Changes in equality, Cash flow
statement
– Notes to the financial statements
– Accounting Policies
– Other features
5. Exhibitions

– Exhibitions, on the other hand, are ways of presenting products, organisations or services offered directly to the public
with the intention to sell.
Exhibitions, although expensive, are among the most effective ways of communicating with the public.
– Exhibitions can produce excellent results for an organisation if the public relations practitioner makes use of all the
opportunities they present.
– Exhibitions are not a public relations medium, but a tool if used to create awareness, enhance reputation as well as to
sell products.
– People visit exhibitions for three basic reasons. First, to be entertained (maybe it is to get out of the office for a few
hours), second, to find out how a new product or service actually works and last, attendance could mean that a
business transaction might be agreed upon between the two parties.

The public relations practitioner plays a vital role in all of this. He needs to convey his company's image positively to
the visitors, and promote any product or service the organisation offers, without forcing anyone to buy the product or
service.
Use of digital media and emerging trends in PR

– Data collection
– Pitching - pitching has to be done keenly and backed by research. The startups
that are focusing on pitching based on collected data get media coverage easily
than those who are sending emails trying to pitch their new launch or product
feature. The new wave of pitching is now personalized pitches. General cut and
paste pitches won’t suffice and have not been successful for a good part of the
last 5 years.
– Corporate Film
– Corporate video production refers to audio-visual corporate communications material (such as DVD, High-
definition video, streaming video or other media) commissioned primarily for a use by a company, corporation
or organisation.
– Video e-Commerce or eCommerce Video is the practice of using video content to promote, sell and
support commercial products or services on the Internet.
– The video can be downloaded and played or streamed to the viewer.
– Speech writing
– Choose a topic or theme
– Pick a tone
– Use short sentences
– Write down original stories and messages
– Write the Introduction
– Body
– Supporting Point One
– Supporting Point Two
– Supporting Point Three
– Conclusion
– Minutes of meeting:
– “Minutes” in this sense first popped up in the early 18th century, possibly directly from the Latin “minuta scriptura”,
meaning “small notes” or just “minuta”, meaning “small” or possibly via the 16th century “minute” definition of “rough
draft” from the preceding Latin.
– Minutes, also known as protocols or, informally, notes, are the instant written record of a meeting or hearing. They
typically describe the events of the meeting and may include:
– a list of attendees
– A list of non-attendees
– a statement of the issues considered by the participants
– and related responses or decisions for the issues.
– Meeting minutes keep an official account of what was done or talked about at formal meetings, including any decisions
made or actions taken.
– They are taken during a formal meeting of the board of directors or shareholders of a corporation, such as initial and
annual meetings.
– Official Memo
– Memorandum is a note, document or other communication that helps the memory by recording events or observations on a topic,
such as may be used in a business office.
– The business memo is a standard form of written communication in academics, government, and industry.
– In business, a memo is typically used by firms for internal communication, as opposed to letters which are typically for external
communication.
– The memo is a formal method of written communication with a well established format and style.
– Memos have a twofold purpose:
– they bring attention to problems and they solve problems.
– They accomplish their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take
an action, such as attend a meeting, or change a current production procedure.
– An introduction to the standards for format and style is provided below.
– Type “MEMORANDUM” at the top of the page.
– Address the recipient appropriately
– Create lines for: TO, FROM, CC, DATE, and SUBJECT
– Introduce the problem in the first paragraph, and give some context.
– Suggest actions that the reader should take. Close with a positive summary.
– Name of the concerned person with department
– Format the memo properly, then proofread it.
– Institutional Advertising
– Institutional advertising is any type of advertising intended to promote a company, corporation, business, institution,
organization or other similar entity.
– Such advertising does not attempt to sell anything directly.
– A form of institutional advertising focusing not on a particular product or product range but on the organization itself.
The primary purpose is promoting the name, image, personnel, or reputation of a company, organization, or industry.