Scribd
Upload
84 views53 pages

Lesson 2 - Planning The Enterprise

The document outlines the key components of a business plan, including an executive summary, business concept, goals, market analysis, products/services, strategy, finances, compliance, and capital structure. It provides definitions and explanations for each section to guide entrepreneurs in developing a comprehensive plan.

Uploaded by

Aaron Christian San Jose
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
84 views53 pages

Lesson 2 - Planning The Enterprise

The document outlines the key components of a business plan, including an executive summary, business concept, goals, market analysis, products/services, strategy, finances, compliance, and capital structure. It provides definitions and explanations for each section to guide entrepreneurs in developing a comprehensive plan.

Uploaded by

Aaron Christian San Jose
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 53

PLANNING THE

ENTERPRISE
What is a Business Plan?
 A written document prepared by an
entrepreneur that describes all
elements involved in starting a
venture.
Who reads it?
 Entrepreneur
 Investors
 Employees
Contents
I. Introduction
II. Executive Summary
III. The Business Proponents
IV. Target Customers and Main Value
Proposition
Contents
V. Market Demand and Supply, Industry
Dynamics, and Macro-Environmental
Factors
VI. The Product and Service Offerings
VII. The Enterprise Strategy and Enterprise
Delivery Systems
Contents
VIII. The Financial Forecasts and
Expected Returns, Risks, and
Contingencies
IX. Environmental and Regulatory
Compliance
Contents
X. The Capital Structure and
Financial Offering
I. Introduction
A. The Business Concept and the
Business Model
B. The Business Goals: Vision,
Mission, Objectives, and
Performance Targets
I. Introudction
C. The Business Offering and
Justification
A. The Business Concept
 Essence of the Enterprise
 Value of the Product Offering
 An idea that is the basis for
founding or transforming a business
A. The Business Concept
 Identify exactly what you are
offering
 Explain what you will be doing and
determine and specializations
A. The Business Concept
 Clarify the unique aspects of your
company.
 Combine them into a few sentences
and make a powerful statement
A. The Business Model
 A formula on how the entrepreneur
would make money out of the
business
4 Areas of Moneymaking
 How will the business raise
revenues? What are the critical
factors that will cause revenues to
materialize?
4 Areas of Moneymaking
 What are the costs of operation?
What other costs may be incurred?
How will you manage the costs?
What are the critical factors that will
drive the costs? How can the factors
be controlled?
4 Areas of Moneymaking
 What will be the major investments
of the enterprise? Why will these
investments give a competitive
edge?
4 Areas of Moneymaking
 How will the enterprise finance the
investments? How will the enterprise
fund its growth?
B. The Business Goals
Composed of:
 Vision
 Mission
 Objectives
 KRAs and Performance Indicators
Vision (or Vision Statement)
 Aspirational description of what an
organization would like to
accomplish in the medium or long-
term future.
Mission (or Mission Statement)

 Declaration of an organization’s
core purpose and focus that normally
remains unchanged over time.
Vision vs Mission
 The former is the cause while the
latter is the effect.
 The mission usually describes what
the organization does to achieve the
vision.
Objectives
 A specific result that is to be
achieved within a time-frame.
Key Result Areas (KRAs)
 Qualitative manifestation of the
objectives that are being achieved.
Performance Indicators
 Quantified performance
measurements.
 Serves as a scorecard for the KRAs
II. Executive Summary
 A synthesis of the entire plan
 Why the business will work
 Why should the readers participate
in the venture
 Written Last
II. Executive Summary

Contains:
 Business Proponents and their
Partners
 Organization and Capabilities
II. Executive Summary

Contains:
 Technology providers and their
expertise and experience
 Suppliers and all the major service
providers
II. Executive Summary

Contains:
 Description, Features, and
Justification of the products or
services
 The Enterprise Strategy and the
Enterprise Delivery System
II. Executive Summary

Contains:
 Financial Strategies and Forecasts
 Investment Requirements
II. Executive Summary

Contains:
 Projection, Analysis, and
Conclusion of the summary of
Income Statement, Balance Sheet,
Cash Flow, and Funds Flow.
II. Executive Summary

Contains:
 Yields, Returns, and Contingency
Measures.
II. Executive Summary

Contains:
 Environmental and Regulatory
Compliance
 Capital Structure and response to
investments and forecasts
III. The Business Proponents
 Contains information about the
business proponents.
 These are classified into four types.
4 Types of Proponents

1. Resource mobilizers and financial


backers

2. Technology providers and


applicators
4 Types of Proponents

3. Governance and
Top Management

4. Operating and Support Team


IV. Target Customers and the
Main Value Proposition
 Talks about the
target customers and the
main value proposition
 Used to justify location and
marketing channels
V. Market Demand
and Supply
 Estimate total market demand and
supply
 Determine what influences demand
and supply
 Forecast Future Demand and Supply
V. Industry Dynamics
 Competitors and their advantages,
disadvantages, business model, and
strategies
 Suppliers and their capabilities and
bargaining power
V. Industry Dynamics
 Channels of distribution and their
effectiveness
V. Macro Environmental Factors

S. P. E. E. T.
V. Macro Environmental Factors

P. E. S. T. E.
V. Macro Environmental Factors

P – Political Environment
E – Economic Environment
S – Social Environment
T – Technological Environment
E – Ecological Environment
VI. The Product and Service
Offerings
 Description, Evolution, and
Justification
 Be sure to show how your
customers benefit from the product.
VII. Enterprise Delivery System

 The enabler of the enterprise


strategy
VI. Enterprise Delivery System

 The enabler of the enterprise


strategy
VIII. Financial Forecasts
 Translate everything into a financial
forecast
 Calculate expected returns:
 Return on Sales
 Return on Investments/Assets
 Expected Return on Stockholders’
Equity
VIII. Financial Forecasts
 Evaluate financial risks and business
risks involved
IX. Environmental and
Regulatory Compliance
 Laws, Rules and Regulations
 Permits, Licenses, and Intellectual
Property
X. Capital Structure and
Financial Offering
 Who contributes what
 Discussion on who are the investors,
financiers, and partners
Let’s Review!
Directions:
On a 1/4th sheet of paper, write a question
about any of the topics covered so far.
You may refer to your notes and/or
textbook.

Topic: Definition, Skills, Competencies,


A-Z, Business Plan
Pass Your Papers
Let’s Review!

You might also like