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MM 7th Week Lecture

The document discusses marketing challenges in the 21st century including the information technology boom, rapid globalization, changing world economy, need for more ethical practices, and new marketing landscape. It covers topics like digitalization, e-business, e-commerce, Porter's 5 forces model of competition, and forces shaping the digital age.

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innocent angel
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30 views19 pages

MM 7th Week Lecture

The document discusses marketing challenges in the 21st century including the information technology boom, rapid globalization, changing world economy, need for more ethical practices, and new marketing landscape. It covers topics like digitalization, e-business, e-commerce, Porter's 5 forces model of competition, and forces shaping the digital age.

Uploaded by

innocent angel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MGT301

Principles of Marketing

Lecture-5
Marketing Challenges in the 21st century
Porter’s 5 Forces Model of Competition
Threat of
New
Threat of
Entrants
New
Entrants

Bargaining Bargaining
Power of Rivalry Among Competing Power of
Suppliers Firms in Industry Buyers

Threat of
Substitute
Products

*
Marketing Challenges

 The Information Technology Boom


 Rapid Globalization
 The Changing World Economy
 The Call for more ethical and social Responsibility
 The New Marketing Landscape
The Information Technology Boom
Major Forces Shaping the Digital Age
Digitalization and Connectivity
– The flow of digital information requires connectivity
 Intranets, Extranets, and the Internet

The Internet Explosion


– Key driver of the “new economy”
 New Types of Intermediaries
 Connecting with Customers
 Connecting with Marketing Partners
 Connecting Inside the Company
 Connecting with the World around us
E-business:
– uses electronic means and platforms to conduct business.

E-commerce:
– facilitates the sale of products and services by electronic means.
E-marketing:
– Includes efforts that inform, communicate, promote, and sell
products and services over the Internet.
E-commerce benefits both buyers and sellers
Technology for Connecting
Electronic Commerce

retailer / manufacturer
Financial Institution
Internet

consumer
The Digital Revolution
The Digital Revolution: one of the biggest changes in the world
of marketing. Changes in technology are transforming the ways we:
– communicate,
– buy,
– sell,
– learn, and
– work.
Rapid Globalization

C h ild re n ’s
A n th ro p o lo g y
P &E A re n a C a b le N e t
N o g g in
BET o n Jazz
C la s s ic a l K n o w le d g e
M u s ic TV

A n im a l
O v a tio n N e w S c ie n c e
P la n e t K ID S N e tw o rk
C IV ILIZ A T IO N

C la s s ic Arts
S howca s e
C -S P A N
B o o kn e t T h e a te r
D IYA rts & A n tiq u e s Cha nnel
Mu s e u m
Channe l B LO O M B E R G
N E W S IN F O R M A T IO N
S C IE N C E T ra v e l
Channel
EOP
“Global Village”
The Changing World Economy
The Call for more ethical and social
Responsibility
The New Marketing Landscape

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