Dessertation Pranay 90

“A Study on Purchase Influencing Factors At
Balaji Cement Pipe Industries”
Submitted by: Pranay Jain

Under the guidance of
MBA 4A
Prof. Merajuddin
Roll no: A30601918090
Company Profile
 Well the company is about the manufacturing about cement made

products. The industry has been founded by Nalla Kishan Reddy in the
year 1971.
 BALAJI CEMENT PIPE INDUSTRIES is located in Adilabad, Telangana, India and is

part of the Cement & Concrete Product Manufacturing Industry.
 ANNUAL REVENUE -$917,586.00USD (approx 6crores)
 Various products are Reinforced cement concrete, Pressure pipes, socket

pipes and allied cement products.
Introduction
 For every organization or business there will be some factors
which influence consumers to buy their product only, so here are
some of the factors discussed below
1) Economic Factor
2) Functional Factor
3) Marketing mix Factors
4) Personal Factors
5) Psychological Factors
6) Social Factors
Some other factors include
• Brand name
• Product placement
• Packaging
Objectives Of The Study
 To study the consumer behavior while purchasing cement based

products in Balaji cement pipe industries
 To study various aspects of customers purchase decision
 To analyze impact of brand name on customer purchase decision

Research Methodology
1. Primary Data
Primary data is collected from the manager and employees of
Balaji cement pipe industries and 15 questionnaires to a sample size
of 100 people.
2. Secondary Data
Secondary data is defined as the methods that existing
information of the past and are also called as second hand
information. The information was taken from website of the
company.
Limitations Of The Study
 Period of study is too short and hence it is one of the major

limitation.
 Conclusions may change from time to time.
 Comparative results may change according to time.
Data Analysis and Interpretation
•What are your influencing factors for your preference?
Status No of Percentag 70%
responden e
60%
ts
50%
Price 20 20%
40%
Quality 60 60%
Convenience 15 15% 30%
All of the 5 5% 20%

above
10%
Total 100 100%
0%
Price Quality Convenience All of the above
2.Are you satisfied with balaji cement pipe industries ?
Status No of Percentage
respondents
Agreed 32 32%
Disagreed 10 10%
Mostly agreed 50 50%
Mostly disagreed 8 8%
Total 100 100%

3. Do you think convenience is matter ?
respondents
No
Yes 80 80%
No 20 20%
Yes
Total 100 100%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

4. Are you satisfied with the price as per quality ?
respondents
Agreed 25 25%
Disagreed 5 5% Agreed
Disagreed
Mostly agreed
Mostly agreed 65 65%
Mostly disagreed
Mostly disagreed 5 5%
Total 100 100%

5. Do you think quality is better when compared to the competitors ?
respondents
Agreed 40 40%
Disagreed 7 7% Agreed
Disagreed
Mostly 50 50% Mostly agreed
Mostly disagreed
agreed
Mostly 3 3%
disagreed
Total 100 100%
6. Would you recommend the bcp’s product to others?
respondents
Sales i
Absolutely 28 28%
Very likely 57 57%

Absolutely
Very likely
Unlikely 7 7% Unlikely
Absolutely not sure
Absolutely not 5 5% Not sure
sure
Not sure 3 3%
Total 100 100%

Findings
 Consumer behaviour is the study of how people buy, what they buy,
when they buy and why they buy. It attempts to understand the
buyer decision making process, both individually and in groups.
1. From the survey I had found out that 90% of the consumers said that
quality is better when compared to the competitors.
2. I had found that 80% of the consumers of balaji ceent pipe industry
are very much satisfied with the product.
3. I had found that 60% of the consumers felt that quality is the most
influencing factor when they purchased the products of balaji cement
pipe industry.
4. Only 15% of the customers said that the performance of the product
should be improved.
Conclusions
 I would like to conclude by sharing that for every organization or

business there will be some factors which influence consumers to
buy their product only.
 The important factors include Economic, Personal, Psychological and also
Brand name, situational factors and marketing mix factors.

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“A Study on Purchase Influencing Factors At

Balaji Cement Pipe Industries”

Submitted by: Pranay Jain

 Well the company is about the manufacturing about cement made

 BALAJI CEMENT PIPE INDUSTRIES is located in Adilabad, Telangana, India and is

 ANNUAL REVENUE -$917,586.00USD (approx 6crores)

 Various products are Reinforced cement concrete, Pressure pipes, socket

 To study the consumer behavior while purchasing cement based

 To study various aspects of customers purchase decision

 To analyze impact of brand name on customer purchase decision

 Period of study is too short and hence it is one of the major

Status No of Percentag 70%

Convenience 15 15% 30%

All of the 5 5% 20%

Mostly agreed 50 50%

Total 100 100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Total 100 100%

Very likely 57 57%

Total 100 100%

 I would like to conclude by sharing that for every organization or

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