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I. The document discusses online purchasing behaviour and its effect on retailers during the COVID-19 pandemic. It analyzes customer preferences for traditional or online markets and how businesses have modified practices to satisfy customers. II. The research objectives were to study the impact on brick-and-mortar retail stores from e-commerce, analyze customer perceptions of online markets, and identify customer purchase behaviours. III. The study used a questionnaire and secondary data sources. It found that while online shopping is increasingly preferred, traditional stores are still valued for physical product inspection and local availability remains important.

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47 views10 pages

Paper Presentation

I. The document discusses online purchasing behaviour and its effect on retailers during the COVID-19 pandemic. It analyzes customer preferences for traditional or online markets and how businesses have modified practices to satisfy customers. II. The research objectives were to study the impact on brick-and-mortar retail stores from e-commerce, analyze customer perceptions of online markets, and identify customer purchase behaviours. III. The study used a questionnaire and secondary data sources. It found that while online shopping is increasingly preferred, traditional stores are still valued for physical product inspection and local availability remains important.

Uploaded by

rohanthomas29
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ONLINE

PURCHASING
BEHAVIOUR
AND EFFECT
ON RETAILERS
DURING COVID
19
A m a l A n i l K u m a r, L i j o M
Thomas, Rohan Thomas, Sujith
S , D r. S u d e e p B C h a n d r a m a n a
Introduction

I. Currently, customers purchase goods and services directly from sellers online.

II. E-commerce offers both consumers and businesses a wide range of alternatives.

III. Consumers have easy access to a variety of goods and the convenience of shopping from
home.

IV. Consumers find it convenient and simple to buy from the convenience of their home or place
of employment and are spared the inconvenience of having to travel from store to store.

V. The leading online retailers in India right now include Myntra, Snapdeal, Amazon,
Flipkart,etc.

VI. Regardless of their size, retail enterprises all generally adhere to the "purchasing to sale"
strategy.
Objectives

The research has been conducted with the following objectives:


• To study the effect on offer of retail stores due to the advent of e-stores.
• To analyse the preference of customers regarding traditional or online
market.
• To analyse the modification of business practises to satisfy customers.
• To study the perception of customers about online market.
• To find out the customer buying behaviour.
Research Methodology
The study's exploratory design is based on sampling techniques. In
this study, both primary and secondary data were utilized.

(i)Primary Data: A systematic questionnaire was used to obtain the


primary data.

(ii) Secondary Data: The study's secondary data was gathered from
a variety of literary sources, including journals, periodicals,
textbooks, and the internet.

(iii) Sample Size: The sample size for this study is 50.
Convenience sampling is the method of sampling that was
employed for the study. A non-probability sampling technique
called convenience sampling includes taking a sample from the
nearest area of the population.
Analysis

•According to the study, only 8% of respondents


preferred the internet market, while 92% preferred the
traditional market or local market.
•There is also 44% of respondents still value physical contact when
making a purchasing decision, while 12% disagree. Some
respondents still believe that physical contact may be crucial.

•According to the poll, 52% of respondents are undecided about


whether online shopping would eventually overtake traditional
shopping while 42% are in agreement and 6% aren't sure.
•The study shows 80% agrees and 18% says same and only
2% respondents says that online prices does not come to low
as compared to offline shoppes.

•The study shows 58% agree with all of the above statement
mentioned above and 26% says there is a wide range of
products in online shopping where as 16% says there is a low
price when compared to offline stores.
Findings
Consumer spending and time are gradually c) Despite having a restricted inventory, stores
migrating more toward online shopping. nonetheless try to hang onto the best things to boost
Pricing, shopping ease, and the availability of sales.
a wide range of goods are the key factors d) Consumers are seen to window shop at a
driving consumers to make purchases online. startlingly higher rate in order to physically see the
The study's key findings are as follows: object before making a cheaper online buy.

e) Retailers are starting to offer door-to-door


a) The turnover and profit margin of
delivery of a range of their products to customers.
merchants have drastically decreased during
the past few years. f) Customers grow more comfortable with the
online shopping experience as convenience and
b) More retail establishments today provide product selection become comparatively more
services aimed at enhancing customer important as a deciding factor.
satisfaction.
Conclusion
COVID-19's effects on people's lifestyles and spending power from traditional stores to online
retailers were felt.
Even though online shopping is currently preferred by the customer it isn’t perfect and has several
draws back, such as delay in delivery.
During this research we also conclude that online shopping prices are much lesser than traditional
market thus attracts more customers.
E-commerce market has grown due to a number of factors, including a strong and consistent
increase in internet users, rising online shopping awareness, an increase in product launches, low
prices because of bulk purchases, and so forth.
Large retailers like Walmart may also be impacted by the COVID-19 epidemic, which are seeing a
decline in casual shopping, a disruption in the supply chain, and an increase in purchases of
necessities like groceries and toiletries.
Thank You!

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