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    Social Media Final

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    artistrytextile
    This document outlines the social media marketing strategy for Chai Chakkar. The objectives are to increase brand awareness through engaging content and consistent branding while maintaining brand identity. The strategy focuses on Instagram and collaborating with influencers. It identifies strengths like visual appeal and engagement, as well as opportunities to improve consistency and diversify content. Key performance indicators to measure include revenue, customer satisfaction, and social media analytics. Roles and responsibilities are defined for crisis response and maintaining a consistent online presence.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Social Media Final

    Uploaded by

    artistrytextile
    4 views10 pages
    This document outlines the social media marketing strategy for Chai Chakkar. The objectives are to increase brand awareness through engaging content and consistent branding while maintaining brand identity. The strategy focuses on Instagram and collaborating with influencers. It identifies strengths like visual appeal and engagement, as well as opportunities to improve consistency and diversify content. Key performance indicators to measure include revenue, customer satisfaction, and social media analytics. Roles and responsibilities are defined for crisis response and maintaining a consistent online presence.

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    This document outlines the social media marketing strategy for Chai Chakkar. The objectives are to increase brand awareness through engaging content and consistent branding while maintaining brand identity. The strategy focuses on Instagram and collaborating with influencers. It identifies strengths like visual appeal and engagement, as well as opportunities to improve consistency and diversify content. Key performance indicators to measure include revenue, customer satisfaction, and social media analytics. Roles and responsibilities are defined for crisis response and maintaining a consistent online presence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views10 pages

    Social Media Final

    Uploaded by

    artistrytextile
    This document outlines the social media marketing strategy for Chai Chakkar. The objectives are to increase brand awareness through engaging content and consistent branding while maintaining brand identity. The strategy focuses on Instagram and collaborating with influencers. It identifies strengths like visual appeal and engagement, as well as opportunities to improve consistency and diversify content. Key performance indicators to measure include revenue, customer satisfaction, and social media analytics. Roles and responsibilities are defined for crisis response and maintaining a consistent online presence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    CAMPAIGN OBJECTIVES

    • Increase Brand
    Awareness

    • Engaging Content

    • Consistent Branding

    • Audience engagement

    • Maintaining brand identity


    SOCIAL MEDIA MARKETING

    Influencers Collaboration

    • Fauzia brohi
    • METAFOOD
    STRENGHT OPPORTUNITIES

    • Visual Appeal • Consistent Posting


    INSTAGRAM STRENGHTS Schedule
    AND OPPORTUNITIES • Engaging Content
    • Diverse Content
    FOR IMPROVEMENT
    • Engagement with Followers
    • Analytics and Insights
    • Promotions and Discounts
    WHO WHERE WHAT WHEN WHY

    Instagram
    CHAI CHAKKAR Sharing photos n 1 post and 2-3 Audience

     Post videos of our story per day engagement and


    product maintaining brand
     Video
    identity
     stories
    SOCIAL MEDIA AUDIT

    COMPETITORS Instagram and Sharing their 2-3 post and story To promote their
    other platforms content for like per day business to the
    and comments audience
    STRENGHTS WEEKNESSES THREATS

    • Strong existing competitors

    • High cost structure


    • Unique product features • Changes in consumer
    spending patterns
    • Lots of social media
    followers OPPORTUNITIES • Competitors gaining
    • Strong relation with
    market share
    influencers • Develop our sales
    • Declining economic
    • Effective sales • Attract new customers conditions

    • Clear value proposition • Creating more engaging • Snatching and impact


    content
    • Revenue from tea
    KPI AND and snack sales

    METHODS TO • Customer
    MEASURE Satisfaction

    • Table Turnover
    ROLES AND CRITICAL RESPONSE PLAN
    RESPONSIBILITIES
    SOCIAL MEDIA POLICY
    • Identify potential crises

    • Assign roles and


    • Maintain a consistent brand
    responsibilities
    identity
    • Social Media Manager
    • Protect your brand from • Establish communication
    • Content Creator privacy and security risks channels and protocols

    • Graphic designer • Personal account guidelines • Prepare response


    strategies and messages
    • Responsible engagement
    • Monitor and measure the
    situation

    • Learn and improve from


    the experience
    • Sales and Revenue

    • Customer
    Engagement
    MONITORING &
    MEASURING • Operational
    Efficiency
    ANALYTICS
    • Marketing
    Effectiveness

    • Financial Health
    THANK YOU
    ALL FROM THE
    TEAM OF
    CHAI CHAKKAR

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