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    Research Proposal Presentation: Bsba Marketing

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    Mikko Rei Ramos
    This research proposal aims to analyze the effects of retail store management tactics on consumer perceptions. It will survey customers in Sta. Ana, Pampanga to describe their demographics and examine how management tactics influence their personal experiences, buying behaviors, brand perceptions, and repeat visits. The study tests whether tactics have no effect or an effect on consumer perceptions. A descriptive research design using a survey questionnaire and statistical analysis of the data collected will determine relationships between management variables and consumer perception outcomes to provide recommendations for retailers.

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    Research Proposal Presentation: Bsba Marketing

    Uploaded by

    Mikko Rei Ramos
    10 views16 pages
    This research proposal aims to analyze the effects of retail store management tactics on consumer perceptions. It will survey customers in Sta. Ana, Pampanga to describe their demographics and examine how management tactics influence their personal experiences, buying behaviors, brand perceptions, and repeat visits. The study tests whether tactics have no effect or an effect on consumer perceptions. A descriptive research design using a survey questionnaire and statistical analysis of the data collected will determine relationships between management variables and consumer perception outcomes to provide recommendations for retailers.

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    This research proposal aims to analyze the effects of retail store management tactics on consumer perceptions. It will survey customers in Sta. Ana, Pampanga to describe their demographics and examine how management tactics influence their personal experiences, buying behaviors, brand perceptions, and repeat visits. The study tests whether tactics have no effect or an effect on consumer perceptions. A descriptive research design using a survey questionnaire and statistical analysis of the data collected will determine relationships between management variables and consumer perception outcomes to provide recommendations for retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views16 pages

    Research Proposal Presentation: Bsba Marketing

    Uploaded by

    Mikko Rei Ramos
    This research proposal aims to analyze the effects of retail store management tactics on consumer perceptions. It will survey customers in Sta. Ana, Pampanga to describe their demographics and examine how management tactics influence their personal experiences, buying behaviors, brand perceptions, and repeat visits. The study tests whether tactics have no effect or an effect on consumer perceptions. A descriptive research design using a survey questionnaire and statistical analysis of the data collected will determine relationships between management variables and consumer perception outcomes to provide recommendations for retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Research

    Proposal
    Presentation
    BSBA MARKETING
    Analyzing the Effects of
    TITLE Retail Store
    Management Tactics on
    Consumer Perceptions:
    Insights from Marketing
    Management
    Retail is the sale of goods
    Analyzing the Effects of Retail and services to consumers,
    Store Management Tactics on
    in contrast to wholesaling,
    Consumer Perceptions:
    which is sale to business or
    Insights from Marketing
    institutional customers. A
    retailer purchases goods in
    Management large quantities from
    manufacturers, directly or
    through a wholesaler, and
    Background of then sells in smaller
    quantities to consumers for
    the Study a profit.
    REVIEW OF RELATED
    LITERATURES

    • Sulaiman and Ahmed, 2017


    • Zheng Ma et al, 2018
    • Lu, 2020
    • Mathews, 2018
    • Sohail and Sheikh, 2018
    SIGNIFICANCE
    OF THE STUDY
    •TO THE CUSTOMERS
    •TO THE RETAIL STORE OWNERS
    •TO THE FUTURE RESEARCHERS
    THEORETICAL
    FRAMEWORK

    WHEEL OF
    RECYCLING
    THEORY
    CONCEPTUAL FRAMEWORK

    INPUT PROCESS OUTPUT

    • Customers of retail stores


    • Statement of the problem Collection, organization,
    analysis, interpretation, and To provide intervention plans and programs
    presentation of data to retail store owners on how to manage
    properly their businesses and how to entice
    customers.
    1. How may the demographic profile of the respondents be described in terms

    STATEMENT OF THE PROBLEM of:

    1. age;

    2. sex;

    3. monthly income; and

    This study aims to determine the effects of retail store 4. frequency of purchasing on retail stores.

    2. What are the retail store management tactics used by owners?

    3. How may the effects of the retail store management tactics on consumers
    management tactics on consumers perceptions.
    perception be described as:

    1. personal;

    2. buying behavior;

    3. brand image; and

    4. repetitiveness.
    HYPOTHESIS
    NULL: The retail store
    •management tactics has
    no effect to the
    perception of the
    consumers
    ALTERNATIVE: The retail
    •store management tactics
    has an effect to the
    perception of the
    consumers.
    RESEARCH
    DESIGN

    DESCRIPTIVE
    RESEARCH
    LOCALE OF THE
    STUDY

    STA ANA, PAMPANGA


    KEY
    INFORMANTS

    RETAIL STORE
    CUSTOMERS
    INSTRUMENT

    SURVEY
    QUESTIONNAIRE
    DATA
    GATHERING

    • Administering of survey
    • Collection of data
    • Analysis, interpretation, and
    presentation of data
    DATA PROCESSING AND

    STATISTICAL TREATMENT

    • DATA MATRIX
    • LINEAR REGRESSION
    ANALYSIS
    THANK YOU!

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