ZOMATO FOOD DELIVERY APP

Represented By:-

Suryawanshi Jahnavi Dinesh

Shah Khushi Rajesh
 X E D N I

• Introduction
• Need Of Study
• Research Area
• Analysis
• Objective
• Problems
• Solution Of Problem
• Conclusion
• Limitations
 INTRODUCTION

• Started In- July 2008, Delhi NCR.

• Founded By: Deepinder Goyal, Pankaj Chaddah
• Initially named- "Foodie Bay“
• In November 2010 it was renamed as “ ZOMATO “
• Parent Company Info edge
• Category - Mobile Application Based
• Sector - Food & Restaurant guide
 How Dose Zomato Work
•Steps of Zomato

• Step 1
 Users may browse and order food from various
restaurants via the desiccated app or website.
• Step 2
 When restaurant owners receive an order request, they
prepare a dish.
• Step 3
 As the food is prepared for delivery, it is given to
delivery companies.
• Step 4
 The delivery service delivers food to the customer's
preferred location.
• Step 5
 Customers can make purchases and provide evaluations
based on their experience using the payment options.
 NEED OF STUDY

Zomato is convenient for food ordering

Zomato is a valuable Platform for ordering. food, discovering & restaurants & reading Reviews.

It is beneficial both customers and restaurants

.

.
 RESEARCH AREA

 Shirpur is a city and taluka in Dhule district of Nashik Division, Maharashtra. It is located on National Highway 3,
which runs from Agra in Uttar Pradesh to Mumbai, Maharashtra. The Arunavati River and Tapi river flows
through the city. Shirpur is 50 km from the city of Dhule. It houses Asia's largest and India's first gold refinery.
NarseeMonjee Institute of Management Studies has a campus in Shirpur. Ahead of Shirpur there is a small defence
airport at Village Tande. The major occupation of the people is agriculture with cotton as the major product. The
city has on Cotton meel, Gold Refinery (Asia's largest), Sugar Factory and Paper Mill. Shirpur has one seat in the
legislative assembly of Maharashtra.
 Subhas Colony is the Largest and the Biggest and the first colony established in Shirpur in the early 1960s where
in the later 1990s it was divided into Adarsh Nagar. It is named after Great freedom fighter of India Subhash Nagar
ANALYSIS
 E IV T C E J B O

• Financial Objective: To increase their fund and revenue

• Marketing Objective: To tap their customers from across the glob
• Growth Objective: To grow continuously and increase their customers and page traffic
• Globalization Objective: To expand themselves across the whole globe as a leading service
provider
 PROBLEM

• Competition: Zomato operates in a highly competitive industry with rivals like Swiggy and
Uber Eats. Staying ahead of the competition can be a constant challenge .
• Delivery logistics: Ensuring timely and efficient food delivery can be challenging, especially during
peak hours or adverse weather conditions.
• Quality control: Maintaining consistent food quality and hygiene standards across a diverse range of
restaurants can be a persistent issue.
• Pricing and profitability: Balancing competitive pricing with profitability is crucial, and Zomato has
faced challenges in achieving this balance.
• Regulatory issues: Adhering to various local regulations and licensing requirements can be
complex, as Zomato operates in multiple countries and regions.
 SOLUTION OF PROBLEM

• Technology and Innovation: Zomato continuously invests in technology and innovation to improve its
app and website, optimize delivery routes, and enhance user experience.

• Delivery Optimization: Zomato has worked on improving delivery logistics by optimizing routes,
reducing delivery times, and providing real-time tracking for customers.

• Quality Assurance: The platform introduced features like user reviews and ratings to help users make
informed choices regarding food quality and hygiene at restaurants.

• Pricing Strategies: Zomato has experimented with different pricing models, discounts, and loyalty
programs to attract and retain customers while maintaining profitability.

• Regulatory Compliance: The company has established legal and compliance teams to navigate local
regulations and licensing requirements in various regions
 CONCLUSION

Zomato is a popular food delivery option in Shirpur.

Around 95% of customers in Shirpur use platform to search and discover restaurants. The company should focus on providing food items in
consideration of quality and quality. The Zomato app is easy to use and easy to download over the app store.
Zomato's success can be attributed to its innovative business model, its focus on customer experience, and its ability to adapt to changing market
conditions.
Also, Zomato was managing its operations during the COVID-19 pandemic.
According to current trends, Zomato's Digital Marketing Strategy must continue to evolve.
They must come up with new strategies to catch the interest of their customers. They are currently performing an excellent job.
They will make more money if they continue to work hard on it. Zomato must be more dynamic in order to compete with other online meal
service providers by making modifications in response to client requirements on a rapid basis.

It's a handy app for Shirpur's people for ordering food and exploring new dining options.
 LIMITATIONS

• Limited Geographic Coverage: Zomato may not be available in all cities or regions, which can limit access for users
in certain areas.
• Restaurant Availability: The availability of restaurants and food delivery options can vary widely depending on your
location, so some users may have fewer choices.
• Delivery Time: Delivery times can be affected by various factors such as traffic, weather, and restaurant preparation
times, leading to potential delays.
• Quality Control: The quality of food delivered can vary depending on the restaurant, and Zomato may not have
direct control over the food preparation process.
• Service Fees: Zomato may charge service fees or delivery fees, which can increase the overall cost of ordering food.
 REFERENCE

https://en.wikipedia.org/wiki/Zomato

https://play.google.com/store/apps/details?id=com.application.zomato&hl=en_IN&gl=us

https://www.zomato.com/spoonbacks/16502964

https://www.researchgate.net/publication/341010072_A_case_study_on_Zomato- The_online_Foodking_of _India

Thank you