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Martech Intro

Martech is important for data-driven marketing. It allows marketers to understand the complex customer journey across awareness, consideration, evaluation, purchase, and post-purchase phases across different devices and channels. Marketers need to consider the entire customer journey, both online and offline, to improve the customer experience. Digital technologies like AI and NLP can help provide insights into the digital footprint to gain customer intelligence.

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Minh Duy
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34 views33 pages

Martech Intro

Martech is important for data-driven marketing. It allows marketers to understand the complex customer journey across awareness, consideration, evaluation, purchase, and post-purchase phases across different devices and channels. Marketers need to consider the entire customer journey, both online and offline, to improve the customer experience. Digital technologies like AI and NLP can help provide insights into the digital footprint to gain customer intelligence.

Uploaded by

Minh Duy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WE ARE HERE

TO TRANSFORM
A BETTER YOU

Martech :The importance of data drive marketing

By: Khanh Ngo|


Date: Jan 07, 2024

© AINovation Vietnam JSC. All rights reserved. Proprietary and Confidential.


Martech
Martech
Hành trình khách hành và chân dung khách hang thay đổi…và thay đổi tuyệt đối

Unfolds Everywhere, Anytime, On Any Device

Relationship
Awareness Consideration Evaluation Buy Post-Purchase
Management

Retailer Retailer Retailer


Advertising Events Blogs Press Website In-Store Website In-Store Website In-Store CRM Activities Media

Word of Social Manufacturer


PR Media Social Mouth Reviews Network Pop-up Stores Mobile Website How-To Video Advertising PR

Search Manufacturer Manufacturer Loyalty


Friends Marketing Mobile Website Website Programs
Sự kết hợp giữa O2O (offline to online) đã hình thành một làn sóng mới về chân dung
khách hàng khi mà các “điểm chạm” của khách hàng là sự kết hợp giữa vật lý và kỹ
thuật số =====> làm cho việc bán hàng trở nên khó lường và phức tạp hơn rất nhiều
Retail: Complex Consumer Journey

Liability
Inventory Endless Aisle Data real-time Recognition
Reservations Support Consistency

Fulfill Return
Buy
Anywhere Anywhere 24x7
Anywhere
Inventory

Best of Breed
Platform Robust Product Data Wholesale & Franchise
Vendor Direct
O2O: How the Pieces Work Together
Regular
Items Price 24x7
Attributes Promotions Inventory
Suppliers Clearance Stores
Planning &
Optimization Hierarchies
Locations

Merchandise Analytics
Operations

Store
Core
Operations
Financials
Supply
Chain Returns Customer Sales
Commerce
Orders
If you want to improve your customer experience for users, you need to consider
the whole (rarely linear) end-to-end journey, for the common tasks they complete,
both online and offline
Digital Sales + Marketing Technology
2012-2019 : đã là quá khứ
Xử lý ngôn ngữ tự nhiên - NLP
Marketing Technology: Digital footprint intelligence
Contact Info:
Khanh Ngo
Website: http://ueh.edu.vn
Email: [email protected]
Skype: [email protected]

THANK YOU VN Mobile: 0911115611


VN Phone:
US Phone:
uS Fax:
VN Address:
US Address:

© AINovation Vietnam JSC. All rights reserved. Proprietary and Confidential.


Đề xuất

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