Scribd
Upload
43 views8 pages

Marketing Management

This document contains a SWOT analysis for Prestige Group, a real estate development company in India. The SWOT analysis identifies the company's main strengths as its diverse revenue models, track record of innovation, market leadership position, and strong brand recognition. Weaknesses include declining per-unit revenues, high employee turnover, and declining market share. Opportunities lie in expanding online offerings and penetrating new customer segments. Threats include potential shortages of skilled human resources and changing demographics. The analysis was conducted to help Prestige Group with strategic planning, performance improvement, and managing competitive challenges.

Uploaded by

Akanksha Pendharkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
43 views8 pages

Marketing Management

This document contains a SWOT analysis for Prestige Group, a real estate development company in India. The SWOT analysis identifies the company's main strengths as its diverse revenue models, track record of innovation, market leadership position, and strong brand recognition. Weaknesses include declining per-unit revenues, high employee turnover, and declining market share. Opportunities lie in expanding online offerings and penetrating new customer segments. Threats include potential shortages of skilled human resources and changing demographics. The analysis was conducted to help Prestige Group with strategic planning, performance improvement, and managing competitive challenges.

Uploaded by

Akanksha Pendharkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

DR.

BALIRAM HIRAY COLLEGE OF ARCHITECTURE


Affiliated to university of Mumbai

CONSTRUCTION MARKETING MANAGEMENT


ASSIGNMENT 01
SWOT ANALYSIS FOR CONSTRUCTION COMPANY
SEM 03

Submitted By :
AR. AKANKSHA PENDHARKAR.
ROLL NO: 005
SWOT Analysis of Prestige Group
• SWOT analysis provides key insights into both internal and external
factors that can impact the performance of an organization.
• It can help the management of the organization to optimize
performance, look for new opportunities, manage competition,
maximize return on resources employed, and minimization of various
business and policy making risks.
• SWOT Analysis of Prestige group includes the four key
elements – Strengths, Weaknesses, Opportunities, & Threats.
• The strengths and weaknesses address the internal factors of the company, PRESTIGE GROUP, BENGALURU.
• Opportunities and threats are the macro challenges that Prestige Estates is Only Crisil DA1+ rated developer in India
facing in India and other international markets that it operates in.
• Founded in 1986, a leap that has been inspired by
CMD Irfan Razack and marshaled by his brothers
Objectives of SWOT analysis at Prestige Group Rezwan Razack and Noaman Razack
• SWOT analysis is one of the most widely used tools for strategic • Over the last decade, the Prestige Group has firmly
analysis.According to a research done by Harvard Business School – more established itself as one of the leading and most
than 75% of the managers in strategy department had used SWOT analysis successful developers of real estate in India by
for the purpose of strategic analysis. imprinting its indelible mark across all asset classes.
• Strategists at Prestige Group can utilize SWOT for following objectives
• The Prestige Group today has become a name that is
1. Strategic planning at prestige estates
synonymous with innovation.
2. Performance improvements
3. For venture feasibility, new project viability & new product launch • The Group has completed 285 projects spanning a
4. To thwart competitive challenges developable area of 170 mn sqft and has 54 ongoing
5. To set corporate goals & key objectives projects across segments, with a total developable area
of 75 mn sqft. Further, it is planning 48 projects
spanning 99 mn sqft.
SWOT Analysis of Prestige Group
Steps to conduct SWOT analysis for Prestige Estates:

1. Clearly defining the objectives of the SWOT analysis.


2. Managers at Prestige Estates in Real Estate Operations industry should
define the appropriate scope for the analysis.
3. Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Prestige Estates
does, how it does it, and where are there scope of improvements.
4. Managers at Prestige Estates can also use SWOT analysis to understand how key strengths can be extended
either to adjacent areas or new industries all together.
5. Analyzing the macro trends from not only Services industry perspective

Key considerations to write a good Prestige Estates SWOT Analysis

• Are there people extremely critical to organization that can tilt the balance between strengths and weaknesses
of the company.
• Defining what skills are essential for the survival of the Prestige Estates in Real Estate Operations industry.
• What strategies Prestige Estates can employ to diversify the risks emerging from the weaknesses of
organization and threats from the macro environment.
• Provide proper weightage to the various factors that drive Prestige Estates topline and bottomline growth.
• Isolate the strengths and weaknesses of the Prestige Estates as much as possible.
SWOT Analysis of Prestige Group
What are "Strengths" in SWOT Analysis?
Strengths are the firm's capabilities and resources that it can use to design,
develop, and sustain competitive advantage in the marketplace.

STRENGTHS of Prestige Group


• DIVERSE REVENUE MODELS -
Over the years Prestige Estates has ventured into various businesses outside the Services sector. This has enabled the
company do develop a diversified revenue stream beyond Services sector and Real Estate Operations segment.
• TRACK RECORD OF INNOVATION -
Even though most players in the Services strive to innovate, Prestige Estates has successful record at consumer
driven innovation.
• MARKET LEADERSHIP POSITION -
Prestige Estates has a strong market leadership position in the Real Estate Operations industry.It has helped the
company to rapidly scale new products successes.
• STRONG BRAND RECOGNITION -
Prestige Estates products have strong brand recognition in the Real Estate Operations industry.
This has enabled the company to charge a premium compare to its competitors in Real Estate Operations industry.
• FIRST MOVER ADVANTAGE-
In the increasingly crowded market place. The new products are rapidly increasing Prestige Estates market share in
the Real Estate Operations industry.
• SUCCESS OF NEW PRODUCT MIX -
Prestige Estates provides exhaustive product mix options to its customers. It helps the company in catering to various
customers segments in the Real Estate Operations industry.
SWOT Analysis of Prestige Group
What are "Weaknesses" in SWOT Analysis?
Weaknesses of Prestige Estates can either be absence of strengths or
resources of capabilities that are required but at present the organization
doesn't have.

WEAKNESSES of Prestige Group


• DECLINING PER UNIT REVENUE FOR PRESTIGE ESTATES -
competitiveness in the Real Estate Operations industry is putting downward pressure on the profitability. A starting
guide to manage this situation for company name is – objectively assessing the present value propositions of the
various products.
• NICHE MARKETS AND LOCAL MONOPOLIES-
That companies such as Prestige Estates able to exploit are fast disappearing. The customer network that Prestige
Estates has promoted is proving less and less effective.
• HIGH COST OF REPLACING EXISTING EXPERTS
Few employees are responsible for the Prestige Estates's knowledge base and replacing them will be extremely
difficult in the present conditions.
• LOYALTY AMONG SUPPLIERS-
Loyalty among suppliers is low - given the history of prestige estates coming up with new innovations to drive down
prices in the supply chain.
• HIGH TURNOVER OF EMPLOYEES-
High turnover of employees at the lower levels is also a concern for the Prestige Estates . It can lead to higher salaries
to maintain the talent within the firm.
• DECLINING MARKET SHARE-
Declining market share of Prestige Estates with increasing revenues - the Real Estate Operations industry is growing
faster than the company. In such a scenario Prestige Estates has to carefully analyze the various trends within the
Services sector and figure out what it needs to do to drive future growth.
SWOT Analysis of Prestige Group

What are "Opportunities" in SWOT Analysis?


Opportunities are potential areas where the firm can identify potential
for - growth, profits, and market share.

OPPORTUNITIES for Prestige Estates

• OPPORTUNITIES IN ONLINE SPACE -


Increasing adoption of online services by customers will also enable Prestige Estates to provide new offerings to the
customers in Real Estate Operations industry.
• INCREASING CUSTOMER BASE IN LOWER SEGMENTS -
As customers have to migrate from un-organized operators in the Services industry to licensed players. It will
provide Prestige Estates an opportunity to penetrate entry level market with a no-frill offering.
• RAPID EXPANSION OF ECONOMY
As the US economy is improving faster than any other developed economy, it will provide Prestige Estates an
opportunity to expand into the US market. Prestige Estates already have know-how to operate into the competitive
US market.
• LOWERING OF THE COST OF NEW PRODUCT
Prestige Estates can use the emerging trend to start small before scaling up after initial success of a new product.
• CUSTOMER PREFERENCES ARE FAST CHANGING -
Driven by rising disposable incomes, easy access to information, and fast adoption of technological products,
customers today are more willing to experiment / try new products in the market. Prestige Estates has to carefully
monitor not only wider trends within the Real Estate Operations industry but also in the wider Services sector.
SWOT Analysis of Prestige Group
What are "Threats" in SWOT Analysis?
Threats are factors that can be potential dangers to the firm's business
models because of changes in macro economic factors and changing
consumer perceptions. Threats can be managed but not controlled.

Threats to Prestige Estates

• SHORTAGE OF SKILLED HUMAN RESOURCES -


Given the high turnover of employees and increasing dependence on innovative solution, companyname can face
skilled human resources challenges in the near future.
• CHANGING DEMOGRAPHICS -
As the baby boomers are retiring and new generation finding hard to replace their purchasing power. This can lead
to higher profits in the short run for Prestige Estates but reducing margins over the long run as young people are less
brand loyal and more open to experimentation.
• COMPETITIVE PRESSURES -
As the new product launch cycles are reducing in the Services industry. It has put additional competitive pressures
on players such as Prestige Estates. Given the large customer base, Prestige Estates can't respond quickly to the
needs of the niche markets that disruptors are focusing on.
• TRADE RELATION BETWEEN US AND CHINA can affect Prestige Estates growth plans - This can lead to full scale
trade war which can hamper the potential of Prestige Estates to expand operations in China.
• COMPETITORS CATCHING UP WITH THE PRODUCT DEVELOPMENT -
Even though at present the Prestige Estates is still leader in product innovation in the Real Estate Operations
segment. It is facing stiff challenges from international and local competitors.
• SHORTAGE OF SKILLED HUMAN RESOURCES - Given the high turnover of employees and increasing
dependence on innovative solution, companyname can face skilled human resources challenges in the near future.
THANK YOU.

You might also like