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Team 2

This document provides an overview of online gaming, including its history from the 1960s to today. It discusses top gaming systems like Xbox, PlayStation, and PC games. Marketing tactics for online games are described, focusing on emotion, humor, and downloadable content. Demographics of gamers are presented, showing the average gamer is 34 years old. The future of online gaming is discussed, with predictions that games will become more social and streamed through cloud services rather than installed locally. Opinions are shared that PlayStation 3 is the best current system.

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0% found this document useful (0 votes)
30 views23 pages

Team 2

This document provides an overview of online gaming, including its history from the 1960s to today. It discusses top gaming systems like Xbox, PlayStation, and PC games. Marketing tactics for online games are described, focusing on emotion, humor, and downloadable content. Demographics of gamers are presented, showing the average gamer is 34 years old. The future of online gaming is discussed, with predictions that games will become more social and streamed through cloud services rather than installed locally. Opinions are shared that PlayStation 3 is the best current system.

Uploaded by

rvasiliou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Alejandra Garcia

Andrew del Mundo


Chris Peters
Long Vu
Katrina Tewksbury
Overview
• History of online gaming
• Top game systems
• Marketing Used for Online Gaming
• Top 3 Consoles
• Console vs. PC
• The future of online gaming
• Our Opinion
History of Online Gaming
• 1969 Initiation
• 1980s Bulletin Boards
• 1990s Evolution of Advanced Internet
Technologies
• 2000s Today's Most Popular
Entertainment
Top Online Systems
Xbox PlayStation

PC Games Nintendo
Demographics
Average age of a gamer: 34 years
• Average age of a gamer: 34 years
Average gamer spends 8 hours playing games
• Average gamer
per week; 5%spends
of total 8hours
hoursin aplaying
week
games per
40% week;
of all5% of total
gamers hours in a
are female
week
• 40% of all gamers are female
Online Gaming Statistics
Average age of a gamer: 34 years
• Of online gamers: 58% male; 42%
Average gamer spends 8 hours playing games
female
per week; 5% of total hours in a week
• Age: 25-44
40% of all gamers are female
• Income: $35,000 - $75,000
• Online Gaming Market Worth More than
$15 Billion
• About 20 million players on Xbox Live
Marketing
• Averageespecially
Uses emotion, age of a gamer:
humor,34 years
to market
games
Average gamer spends 8 hours playing games
• Giveper week;
away 5% of totalcontent
downloadable hours in a week
(DLC)
• Maps 40% of all gamers are female
• Unlockable characters
• Weapon Upgrades
• Companies moving toward social media sites
• Twitter
• Facebook
• YouTube
• Advantages
• Blu-ray
• Free Network
• Controllers
• Graphics
• Disadvantages
• Network
• Games
• Game
• MAG
• Advantages
• Network
• Content
• Disadvantages
• Charges
• Attachments
• Controller
• Game
• Halo
Wii- An Overview
• A popular video game console released by Nintendo on
Nov/19/2006.
• Runs Wii and GameCube software.
• Use wireless controller (the Wii Remote).
• Featured with WiiConnect24, enabling it to
receive messages and updates over the
Internet while in the standby mode.
Wii- features
• Wii Menu
• Backward compatibility
• Online connectivity
• Parental controls
Wii- Pros & Cons
Pros:
• Price is cheap.
• Endless possibilities such as different channels.
• Monitor-sensor innovation allows gamers to make play
the game.
• The motion sensing controllers enable the console to
tack the things to do for players and translate it to in-
game action quickly.
• Equipped with some of the most useful features that
allow users to browse all other facilities that a computer
can provide.
• New games are always available every month to attract
gamers.
Wii- Pros & Cons
Cons:
• Each individual game costs about $50-$100, while the
console itself doesn't cost much.
• Other potential problems with Wii are that people spend
their time playing football or tennis on the Nintendo Wii
rather going out and playing these sports real.
PC game- An overview
• PC game is known as computer game.
• It is a video game played on computer.
• It often requires specialized hardware to play.
• It is distributed on DVDs, CDs, and floppy software, or
through online services such as Steam or D2D
(Direct2Drive).
PC game
• Developed by Valve Corporation.
• A digital distribution, multiplayer and
communications platform.
• Has a community features, automated
game updates, in-game voice and chat
functionality.
Pros & Cons
Pros:
• Easy to use.
• Stable download manager.
•It offers a massive community, which allows
users to make friends.
• Always keeps games on users’ account to
avoid lost or stolen.
Cons:
•Not always reliable.
• It is illegal to sell a steamworks game
again.
• Clients update too often
Future of Online Gaming
• PC Games – more content
• Consoles – advanced technologies and
entertainment
• Eighth generation of consoles
o Nintendo Wii U – announced to be release in
2012
o Sony Playstation 4 – in development and
may release around 2015
o Microsoft Xbox 720 – in development and
may release around 2015
Future of Online Gaming
• Games will evolve into an open world
where a player’s choices can change the
path they take
• More 3-D
• “Future of gaming lies in the cloud”[1.]
• No more game media
• Games won’t get installed, but exist in the
cloud – get streamed to the console
• Users pay a license fee to access
• Consoles replaced by tablets
Our Opinion
Which is best?
• Playstation 3
o Superior hardware – blu-ray
o More features
• Xbox 360
o Poor hardware
o More games and online streaming
• Wii
o More for kids
o Games get old
Questions
References
http://www.bizymoms.com/games/online-gaming-history.html
http://www.thegameconsole.com/
http://www.gamespot.com/dark-souls/platform/ps3
http://press2reset.com/2011/11/15/online-gaming-is-the-future-says-microsoft-dev/ [1.]
http://www.newsanctuary.net/2011/03/pax-east-2011-future-of-online-gaming.html
http://www.guardian.co.uk/technology/gamesblog/2011/nov/17/game-consoles-future-tablets
http://www.videogamesblogger.com/2007/03/13/next-xbox-720-to-launch-in-2011-2012-according-to-microsoft.htm
http://steam.en.softonic.com/
http://www.onlinemba.com/blog/online-gaming-statistics/
http://www.esrb.org/about/video-game-industry-statistics.jsp
http://www.adweek.com/news/advertising-branding/humor-marketing-and-internet-102237
http://optimalbranddevelopment.com/blog/call-duty-black-ops-marketing
http://www.google.com/imgres?q=mag+sver&num=10&um=1&hl=en&biw=1024&bih=873&tbm=isch&tbnid=FrQXt-
3pmmx3hM:&imgrefurl=http://4night.forum-livre.com/t172p15-playstation-3&docid=yqL-fYcZb0fdgM&imgurl=http://
farm4.static.flickr.com/
3366/3488933126_5b02c71bed.jpg&w=250&h=500&ei=JWLUTri3N8mQiAKDn4mkDg&zoom=1&iact=hc&vpx=512&vpy=255&du
r=9&hovh=318&hovw=159&tx=108&ty=210&sig=106369122361653677568&sqi=2&page=1&tbnh=156&tbnw=78&start=0&ndsp=
21&ved=1t:429,r:13,s:0
http://www.flickr.com/photos/playstationblog/3672063281/
http://www.google.com/imgres?
q=Halo+soldier&um=1&hl=en&biw=1024&bih=895&tbm=isch&tbnid=zwaS2puyPQn6ZM:&imgrefurl=http://
www.skepticaleye.com/2009_10_01_archive.html&docid=f-B6mbQqRIv02M&imgurl=http://www.multiplayergames.com/wp-
content/uploads/2009/08/
halo1_narrowweb__300x3790.jpg&w=300&h=379&ei=k2HUTryxE6iqiQKy0ZHMDg&zoom=1&iact=hc&vpx=112&vpy=265&dur=
371&hovh=250&hovw=198&tx=138&ty=130&sig=106369122361653677568&page=5&tbnh=161&tbnw=127&start=88&ndsp=21&v
ed=1t:429,r:10,s:88
Pete Arth. (November 22, 2011). Interview.
http://answers.yahoo.com/question/index?qid=20071012215348AAnP5mo

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