SAMPLING

METHODS

ROMMEL M. ESTEBAN

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 LEARNING OBJECTIVES

Learn the reasons for sampling

Develop an understanding
about different sampling
methods

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 SAMPLING
A sample is “a smaller (but hopefully
representative) collection of units from a
population used to determine truths about that
population” (Field, 2005)
Why sample?
Resources (time, money) and workload
Gives results with known accuracy that can be
calculated mathematically
The sampling frame is the list from which the
potential respondents are drawn
Registrar’s office
Class rosters
Must assess sampling frame errors

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 SAMPLING……
What is your population of interest?
To whom do you want to generalize your
results?
All doctors
School children
Indians
Women aged 15-45 years
Other
Can you sample the entire population?

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SAMPLING…….

3 factors that influence sample representative-

ness
 Sampling procedure
 Sample size
 Participation (response)

When might you sample the entire population?

 When your population is very small
 When you have extensive resources
 When you don’t expect a very high response

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SAMPLING BREAKDOWN
 SAMPLING…….

STUDY POPULATION

SAMPLE

TARGET POPULATION

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 Types of Samples

Probability (Random) Samples

 Simple random sample
Systematic random sample
Stratified random sample
Cluster sample
Non-Probability Samples
Convenience sample
Purposive sample
Quota

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 Process
The sampling process comprises several stages:
Defining the population of concern
Specifying a sampling frame, a set of items or
events possible to measure
Specifying a sampling method for selecting
items or events from the frame
Determining the sample size
Implementing the sampling plan
Sampling and data collecting
Reviewing the sampling process

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 Population definition
A population can be defined as including all
people or items with the characteristic one
wishes to understand.
 Because there is very rarely enough time or
money to gather information from everyone
or everything in a population, the goal
becomes finding a representative sample (or
subset) of that population.

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 Population definition…….
Note also that the population from which the sample
is drawn may not be the same as the population about
which we actually want information. Often there is
large but not complete overlap between these two
groups due to frame issues etc .
Sometimes they may be entirely separate - for
instance, we might study rats in order to get a
better understanding of human health, or we might
study records from people born in 2008 in order to
make predictions about people born in 2009.

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 SAMPLING FRAME
 In the most straightforward case, such as the
sentencing of a batch of material from production
(acceptance sampling by lots), it is possible to
identify and measure every single item in the
population and to include any one of them in our
sample. However, in the more general case this is not
possible. There is no way to identify all rats in the
set of all rats. Where voting is not compulsory, there
is no way to identify which people will actually vote at
a forthcoming election (in advance of the election)
 As a remedy, we seek a sampling frame which has the
property that we can identify every single element
and include any in our sample .
 The sampling frame must be representative of the
population

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 PROBABILITY SAMPLING

 A probability sampling scheme is one in which every

unit in the population has a chance (greater than zero)
of being selected in the sample, and this probability
can be accurately determined.

 . When every element in the population does have the

same probability of selection, this is known as an
'equal probability of selection' (EPS) design. Such
designs are also referred to as 'self-weighting'
because all sampled units are given the same weight.

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 PROBABILITY SAMPLING…….

Probability sampling
includes:
Simple Random Sampling,
Systematic Sampling,
Stratified Random Sampling,
Cluster Sampling
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 SIMPLE RANDOM SAMPLING
• Applicable when population is small, homogeneous &
readily available
• All subsets of the frame are given an equal
probability. Each element of the frame thus has an
equal probability of selection.
• It provides for greatest number of possible samples.
This is done by assigning a number to each unit in the
sampling frame.
• A table of random number or lottery system is used
to determine which units are to be selected.

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SIMPLE RANDOM SAMPLING……..
 Estimates are easy to calculate.
 Simple random sampling is always an EPS design, but not all
EPS designs are simple random sampling.

 Disadvantages
 If sampling frame large, this method impracticable.
 Minority subgroups of interest in population may not be
present in sample in sufficient numbers for study.

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REPLACEMENT OF SELECTED UNITS

Sampling schemes may be without replacement

('WOR' - no element can be selected more than once
in the same sample) or with replacement ('WR' - an
element may appear multiple times in the one
sample).
For example, if we catch fish, measure them, and
immediately return them to the water before
continuing with the sample, this is a WR design,
because we might end up catching and measuring the
same fish more than once. However, if we do not
return the fish to the water (e.g. if we eat the fish),
this becomes a WOR design.
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 SYSTEMATIC SAMPLING
 Systematic sampling relies on arranging the target
population according to some ordering scheme and then
selecting elements at regular intervals through that
ordered list.
 Systematic sampling involves a random start and then
proceeds with the selection of every kth element from
then onwards. In this case, k=(population size/sample
size).
 It is important that the starting point is not
automatically the first in the list, but is instead
randomly chosen from within the first to the kth
element in the list.
 A simple example would be to select every 10th name
from the telephone directory (an 'every 10th' sample,
also referred to as 'sampling with a skip of 10').
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 SYSTEMATIC SAMPLING……
As described above, systematic sampling is an EPS method, because all
elements have the same probability of selection (in the example
given, one in ten). It is not 'simple random sampling' because
different subsets of the same size have different selection
probabilities - e.g. the set {4,14,24,...,994} has a one-in-ten
probability of selection, but the set {4,13,24,34,...} has zero
probability of selection.

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 SYSTEMATIC SAMPLING……
 ADVANTAGES:
 Sample easy to select
 Suitable sampling frame can be identified easily
 Sample evenly spread over entire reference population
 DISADVANTAGES:
 Sample may be biased if hidden periodicity in population
coincides with that of selection.
 Difficult to assess precision of estimate from one survey.

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 STRATIFIED SAMPLING
Where population embraces a number of distinct
categories, the frame can be organized into separate
"strata." Each stratum is then sampled as an
independent sub-population, out of which individual
elements can be randomly selected.
Every unit in a stratum has same chance of being
selected.
Using same sampling fraction for all strata ensures
proportionate representation in the sample.
Adequate representation of minority subgroups of
interest can be ensured by stratification & varying
sampling fraction between strata as required.
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 STRATIFIED SAMPLING……
Finally, since each stratum is treated as an
independent population, different sampling
approaches can be applied to different strata.

Drawbacks to using stratified sampling.

 First, sampling frame of entire population has to
be prepared separately for each stratum
Second, when examining multiple criteria,
stratifying variables may be related to some, but
not to others, further complicating the design,
and potentially reducing the utility of the strata.
 Finally, in some cases (such as designs with a
large number of strata, or those with a specified
minimum sample size per group), stratified
sampling can potentially require a larger sample
than would other methods
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 STRATIFIED SAMPLING…….

Draw a sample from each stratum

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 CLUSTER SAMPLING
Cluster sampling is an example of 'two-stage
sampling' .
 First stage a sample of areas is chosen;
 Second stage a sample of respondents within
those areas is selected.
 Population divided into clusters of homogeneous
units, usually based on geographical contiguity.
Sampling units are groups rather than individuals.
A sample of such clusters is then selected.
All units from the selected clusters are studied.

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 CLUSTER SAMPLING…….
• Identification of clusters
– List all cities, towns, villages & wards of cities with
their population falling in target area under study.
– Calculate cumulative population & divide by 30, this
gives sampling interval.
– Select a random no. less than or equal to sampling
interval having same no. of digits. This forms 1st cluster.
– Random no.+ sampling interval = population of 2nd cluster.
– Second cluster + sampling interval = 4th cluster.
– Last or 30th cluster = 29th cluster + sampling interval

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 CLUSTER SAMPLING…….
Two types of cluster sampling methods.
One-stage sampling. All of the elements within
selected clusters are included in the sample.
Two-stage sampling. A subset of elements
within selected clusters are randomly selected
for inclusion in the sample.

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 Questions???

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 Identify the type of sampling
technique used by the researcher in
each of the following situations:
Simple random sampling, systematic
random sampling, stratified random
sampling, or cluster random
sampling.

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 The office clerk gave the
researcher a list of 500 grade 10
students .The researcher selected
every 20th name on the list.

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 A researcher interviewed
people from each town in
the province of Albay for
his research on population.

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 A researcher is doing a
research work on the students’
reaction to the newly
implemented curriculum in
mathematics and interviewed
every 10th student entering the
gate of the school.
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 .A researcher who is studying the
effects of educational attainment on
promotion conducted a survey of 50
randomly selected workers from
each of these categories: high school
graduate, with undergraduate
degrees, with master’s degree, and
with doctoral degree.
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 A researcher selected a
sample of n = 120 from a
population of 850 by using
the Table of Random
Numbers.

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 In recent research that
was conducted in a private
school, the subjects of the
study were selected by
using the Table of Random
Numbers .
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 A researcher interviewed all
top 10 Grade 11 students in
each of 15 randomly selected
private schools in Metro
Manila.

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 A researcher randomly selected
10 barangays in a town for her
study. She did this by writing the
names of each barangays on a
piece of paper which she folded
and put in a bowl then she draw
10 pieces of paper from the bowl.
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 A Teacher who is conducting a
research on the effects of using
calculators in teaching
mathematics decided to divide
her students into male and
female and then she selected
students from each gender group.
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 A statistics student did a
research on the time spent by
grade 11 students in playing
video games. He randomly
selected his subjects by using the
Table of Random Numbers.

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 A teacher asked her students
to fall in line. He instructed
one of them to select every 5th
student on the line.

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