Simulation
Simulation
Flavier, MD
Lotis Venus Love M. Casiple, MD
Most widely used quantitative
approaches to decision making
Method for learning about the real
system by experimenting with a model
that represents the system
Mathematical expression and logical
relationships
Two points
Controllable Inputs: analyst selects the value
Probabilistics Inputs: randomly generated
Diagram of a Simulation Model
Probabilistics Inputs
Controllable
Inputs
MODEL Output
Following examples applied by Simulation
New Product Development
Airline Overbooking
Inventory Policy
Traffic Flow
Waiting Lines
New Product Development
To determine the probability that a new product
will be profitable.
A model is developed that relates profit (the
output measure)
Probabilistic inputs: demand, parts cost, and labor
cost.
Controllable input is whether to introduce the
product.
Airline Overbooking
To determine the number of reservations an
airline should accept for a particular flight.
Probabilistic input: the number of passengers
with a reservation who show up and use their
reservation
Controllable input: the number of reservations
accepted for the flight.
Inventory Policy
To choose an inventory policy that will provide
good customer service at a reasonable cost.
A model is developed that relates two output
measures, total inventory cost and the service
level,
Probabilistic inputs: product demand and delivery
lead time from vendors,
Controllable inputs: the order quantity and the
reorder point.
Traffic Flow
To determine how installing a left turn signal will
affect the flow of traffic through a busy
intersection.
A model is developed that relates waiting time for
vehicles to get through the intersection.
Probabilistic inputs : number of vehicle arrivals
and the fraction that want to make a left turn
Controllable inputs: the length of time the left
turn signal is on.
Waiting Lines
To determine the waiting times for customers
requesting service from a facility, such as
customers phoning a call center.
A model is developed that relates customer
waiting times
Probabilistic inputs: customer arrivals and service
times
Controllable input: the number of servers
Risk Analysis
the process of predicting the outcome of a
decision in the face of uncertainty (development
of new product)
What- If Analysis
Probabilistic inputs : direct labor cost, parts cost,
and first-year demand
computing the resulting value for the output:
profit
PORTACOM PROJECT
Selling price: $249 per unit
Administrative cost: $400,000
Advertising cost: $600,000
PortaCom Profit Model