PROJECT

• “WE LIKE”
 UNDERTAKING

• I Mr. Shetty Sudhakar Nikhil, having admission no. HPGD/JA21G2/3694, declare that project work done for project We Like is
my own work conducted as part of my syllabus.

• I further declare that project work has been prepared personally by me after viewing the content under ‘We Tube, We Lounge and
Newswire’ and it is not sourced from any outside agency or any other student.

• I Understand that, any malpractice will result into I being debarred for the subject viva and will be considered fail for that subject,
I also understand that I will have to face very serious consequence and my admission to the program will be cancelled without
any refund of fees, I am also aware that, I may face legal action, if I follow such malpractice.

• I Hereby abid to take the viva faculty’s decision as final for evaluation of project We Like.

Shetty Nikhil Sudhakar

Signature
WE TUBE
 1. 900 TO 90 LACS – LESSONS FROM MY
ENTREPRENEURIAL JOURNEY

Business Idea Critical Appreciation of Will my business idea make

Business Idea money
Designer Salwar Kameez Sleep over the idea Market Analysis
Work Under/with someone and understand Discuss with family and friends Number Crunching
before starting own – take home message Do research Determine Break Even point
Analyze research
Scope of Business
Analyze Growth
CONTD..

Can you do it alone Implementation of idea Challenges and

Are you comfortable taking Business Plan
Hurdles
Anticipated and Non-Anticipated
partner Financial Plan Hurdles
Determining Team Mapping of Plan Think out of the box to overcome
Incentivize your team hurdles…
Pilot project
Keep lean and mean team Maintaining Cash flow
 CONTD..

Believe in yourself and Accept critical Keep up commitment Achievements Future Steps
idea during stress feedback
Set a realistic target Expansion Plan
Goal should be clear Put together financial plan
Celebrate smallest of Identify Markets
achievements Build a team who will be
having a hunger to grow along
Set a development plan
2.EMPLOYEE
ENGAGEMENT
IMPORTANCE OF EMPLOYEE ENGAGEMENT
o It motivates employees: Employee Engagement is
important as it creates interest and dedication among
employees to work for the organization’s benefit. It
motivates employees to perform their task and makes the
employee aware about their work in the organization.
o It creates a sense of loyalty in a competitive
environment: Employee Engagement provides and
creates a high-energy working environment for the
employees, it helps an organization to grow and develop
in the competitive world.

FACTORS LEADING TO EMPLOYEE

ENGAGEMENT
o There are various factors that lead to employee engagement
which are as follows:
o * Communication * Health and safety
o * Job Satisfaction * Equal Opportunities and Fair
Treatment
o * Cooperation
• NEED FOR EMPLOYEE ENGAGEMENT
*Better production * Less Employee Turnover
*Positive Employees * More creative employee
*Higher level of profit

RECOMMENDATIONS
* Managers and the superior of the organization
should value their employees.
* to accomplish their goal and to maintain feelings of
involvement.
* Enable and try to make employees understand
their responsibilities in order to make organization
employees must be given the freedom to make
decisions about their work.
* Encourage employees better

CONCLUSION
Employee Engagement is the buzz word term for
employee communication. It is a positive attitude held
by employees towards the organization and it's value. It
is rapidly gaining popularity in the present scenario of
the world. Employee emphasizes the important of
employee communication on the success of a business
and organization, the organization should thus
recognize employee more than any other variable as
powerful contributors to a company's competitive
position. Therefore, employee engagement should be
continuous process of learning, improvement,
measurement and action.
 3.THE SUCCESS STORY OF NYKAA
NYKAA
YOUR BEAUTY. OUR PASSION
• Background & business model of Nykaa
• Falguni Nayar being a MBA Graduate from IIM Ahmedabad, Falguni Nayar,
Founder & CEO OF NYKAA Worked with Kotak Mahindra in their
Investment banking division. after working for 18 years in the Same
Organization, She started her venture in the beauty and makeup Industry.

• The company had started with three variants of the nail enamel collection of
Nykaa i.e.pop,shimmer,and pastel. Once they witnessed the quick succession
nail enanmels,other

• product were launched by the company.

• Nykaa follows an inventory- based business model in which all items are
stored at a single place in an inventory and processing orders is done as per the
availability of products in the stocks.

• Using this inventory-based business model,Nykaa buys products directly

from stores and manufacturers. Nykaa has warehouse in different city i.e.
Mumbai,Banglore and New Delhi where such products are stored. These
products are sold further on the website of Nykaa or by using its offline
store formants i.e Nykaa Kiosk,Nykaa Luxe, and Nykaa On Trend,
• Network Community
BY Nykaa In Which Users Can Do Conversations
Share Their Ideas And Tips, Learn And See New Tutorials,
And Also, Get Inspired By Others This Strategy Has
Helped The Company To Retain Its Customer Base And
Also In Attracting New Customers. The Offline Presence
Of Nykaa Is Available In Two Store Formats I.E. Nykaa
Luxe And Nykaa On Trend

Key Partners
Key partners of Nykaa include beauty partners i.e. Luxury
beauty brands as the company sells the products of these
brands directly to the customers. These beauty partners
include Luxury Brands Like M.A.C Maybelline New York,
boutique, L'Oréal Paris, the Face Shop, Kama Ayurveda,
and many more.

Conclusion
A Key takeaway of Nykaa’s Marketing strategy is to
deliver something new to the customers. Nykaa was a fresh
idea in Indian markets, and today it holds an influential
position.
 4.JOB ENRICHMENT
• Job Enrichment is a way to motivate employees by giving them increased responsibility and variety in their Jobs.
Core Elements of Job Enrichment
• Skill Variety –How many different skills do employees use in their daily work-Multiple Skill
• Task identity: the ability to perform a task from start to finish.
• Task significance: how directly the task impacts the organization as a whole.
• Autonomy: how much control an employee has over their work.
• Feedback: communication around the results of an employee’s work and recognition for doing a job well.
Advantage of Job Enrichment.
•Learn New Skills:-When an employee's level of responsibility increases, and she gets the opportunity to try new tasks, it's inevitable that she will learn new
skills.
•Receive Recognition:-Job enrichment gives you a chance to test and see your employees' strengths and weaknesses.
•Employee Motivation:-When employees feel like they're trusted with greater responsibilities at a company, their level of motivation increases
Disadvantage of Job Enrichment.
•Lack of Training:-When employees are given a greater depth of tasks through job enrichment, they may not be skilled or experienced in the new tasks
they're asked to perform.
•Increase Workload:- A primary disadvantage of job enrichment is an increase in an employee's workload.
 5.UNDERSTANDING TEAM ROLES
TO IMPROVE PERFORMANCE
Understanding team roles is crucial for improving team performance and
achieving successful outcomes. Team roles refer to the different responsibilities
and functions that individuals within a team have, based on their skills, expertise,
and personalities.

Here's a guide on understanding team roles to improve performance:

• 1. Identify Team Goals and Objectives: Before assigning roles, ensure that
the team's goals and objectives are well-defined. Understand the project's scope,
timeline, and desired outcomes.
2. Individual Skills and Strengths: Evaluate each team member's skills,
strengths, and expertise. Consider technical skills, soft skills (communication,
leadership, problem-solving), and personality.
3. Role Expectations: Clearly define the responsibilities, tasks, and
expectations for each role. Ensure that team members understand their specific
contributions and how they fit into the bigger picture.
4. Communication: Effective communication is key to understanding team
roles. Regularly discuss progress, challenges, and updates to ensure that
everyone is aligned.
5. Address Role Conflicts: Conflicts can arise when roles overlap or when
team members have different interpretations of their responsibilities. Address
these conflicts promptly by clarifying roles, responsibilities, and expectations.

By understanding each team member's strengths and assigning roles accordingly,

you can create a high-performing team capable of achieving exceptional results.
 Mr. Percy Avari

WELOUNG
Mr. Anup Saggu
E:

Mr. Rajdeep Mhatre

 MR. PERCY AVARI
RM – SOUTH ASIA, ARAMEX
• Holds a postgraduate in accountancy and qualified as a Chartered accountant in 1991

• After finishing Chartered Accountant got an opportunity with UPS’s partner LB service as a regional finance
manager from 1991 to 1997, where LB became a public company and be moved from Regional Manager to
Corporate finance.

• He have spend a short time with LB airlines , as it was first launched in 1997.

• Joined Aramex in its nascent stages in around 1997 and played a key role in taking Aramex from 4 offices to
60+ offices with a network of 950 locations through franchises.

• He is been associated with the company for almost 26 years and seen all sides of business.

• He is also on the Boards of Express Industry Council of India (EICI) and the internet and Mobile Association
of India (IAMAI).

• He have also been honored with the CEO of the year award by the express logistics and supply chain conclave
in 2008.

• Initial name of the company was Arab American Express, after 2 years it was abbreviated to Aramex.

• It is an international express, mail delivery and logistics service company based in Dubai, UAE.
MR. PERCY AVARI
RM – SOUTH ASIA, ARAMEX

• The Company was founded in 1982.

• It is the first Arab-based company to be listed on the NASDAQ stock exchange.
• Registered in 1996 and started operations in 1997 with only 4 offices and hardly known as
whole seller to the middle east.
• It then started a franchise for very emerging group in India.
• Considering the focus on Indian Market, came as 100% subsidiary in 1999 as Aramex India,
A Subsidiary of Aramex International.
• Over the Last 15 years has built a network from 4 offices to 60+ offices, and from being a
wholesaler into a global logistics solution provider covering all ranges of industry from
Manufacturers, retailer, bankers and E-commerce.
MR. PERCY AVARI
RM – SOUTH ASIA,
ARAMEX
• Some Challenges faced by the company are:
• Infrastructure, a biggest challenge in India, like
sending a package from Point A to Point B whether
nationally or Internationally in most economical
way to the client.
• Tax in terms of transportation, As an organization
the industry is still in Nathan Stage, and
governments has been coming up with
interpretations of their Own laws whether its
Income-tax, service tax retrospectively.
• Uncertainty in tax areas, which leads to extra
challenge in managing the operations to ensure the
shipments are not held for paperwork.

• Model/Idea of Aramex for Indian Market:

• Started with a clear understanding saying Aramex
goes were business requirements.
• Requires it to go but in a model in which we need
not to be in every where.
• We are there in the core markets and in every
surrounding market is partnered with local
MR. ANUP SAGGU
PRESIDENT – PERMA
GLOBAL LOGISTICS PVT LTD.
• He have put across his thoughts as logistics company is fully based on Ocean
business where they can generate highest revenue generating product, as the
business started through the shipping line.

• The main aim of these company is to simplify the business.

• The Perma global logistics is very small company and its employee strength is
of 65.

• They have the highest quality system because they are always ready to
experiment new things to ensure their growth.

• They give a very personalized service to the customers.

• They provide an online facilities to customers like tracking their goods i.e.
from its Pickup position to its destination, and shows the date and time of the
delivery.

• Company maintains a data to theie customers, for Eg, if Point A exports goods
from their end, then they can get all the relevant information of the goods.

• Logistics company has a very important role in deciding the end price of the
product which the company has to pay.
MR. ANUP SAGGU
PRESIDENT – PERMA
GLOBAL LOGISTICS PVT
LTD.
• The challenge they had faced during their tenure is
infrastructure issue like one runway at Mumbai Sahar
Airport which sometimes leads to delay of goods that
affect the customers and price.

• Another challenge they had faced is to start an logistics

company in India where the regulatory formalities are too
intense because of the formalities, it will have an impact
of 3 to 6 months or a year.

• Challenges faced from government is that government

interprets laws every now and then which ultimately
results in change of service tax, income tax according to
which logistic companies have to rework on their prices.

• Despite being so huge in terms of revenue to the center

and state there is no ministry assigned to logistics sector
like telecom ministry, Pharma, Education, etc.

• Every state has his own paper work which changes every
now ,cause of which to update the team, they have to
collect the proper papers , so that the sender can get their
goods on time.
MR. RAJDEEP MHATRE
DIRECTOR – SUPPLY CHAIN MGMT. - CHEP

From his interview I understood various points as he spoke about his

work experience that changes his livelihood like a professional man.
Learnings. He defines about his journey from start to end from Konkan chemical
to Chep. He have gained many professional relationship in his 35 years
of experience.

Chep has been developed in year 2008 in india and Mr. Rajdeep Mhatre joined as a project manager
after couple of years, they have collected around 350 satisfied customers till now across in india, And
they have five regional offices in India.

While in his growth journey with Chep for past 6 years. Started as an project manager and after few
years the company have come up with a department as “Logistics”. Seeming this a great opportunity he
have showed his interest for the role of Chair of Director and received the role showing a trust, now he
is playing a very important role in the company.
MR. RAJDEEP MHATRE
DIRECTOR – SUPPLY CHAIN MGMT. - CHEP

About CHEP. His Success Mantra.

In Operations they first give their priority for Success will be defined by the ability of the
safety and precautions for their employees. supply chain to respond effectively and quickly
And Secondly, Creating value to the customers to the customers.
by following all the government regulations such Being Proactive rather than reactive is the need
as environment law, safety law. Etc. of the hour in CHEP.
Chep make customers’s belief by knowing them,
they are following legal laws in their productions.
They avoid harming forest lives, and do take
precautions in their production process.
Primary Target is to fulfil every customer needs
and expectations by serving their needs with their
product and service offerings.
 HOW INDIA'S LARGEST CARMAKER, MARUTI, CLAIMED THE THRONE OF THE TOP
SUV MAKER
TATA MOTORS' MD SHAILESH CHANDRA ON WHAT IS STOPPING PEOPLE FROM
BUYING EVS
MARUTI SUZUKI TO SET UP SECOND JIM IN HARYANA

INDIA IS BECOMING KEY TO AUTOMAKERS

95% CAR BUYERS OPT FOR ZERO-DEP COVER: STUDY

NEWSWIRE HOW IS SOUTHEAST ASIA'S CHARGE TO EVS GOING

ARE HYBRID VEHICLES BETTER THAN ELECTRIC VEHICLES

Fashion still holds the top spot in ecommerce horizon

Government plans to take etailers like Flipkart, Snapdeal to rural areas

INDIA IS AMONG TOP 3 MARKETS AFTER US, UK TO LEAD ONLINE CHATTER ABOUT
EVS: REPORT
 HOW INDIA'S LARGEST CARMAKER, MARUTI, CLAIMED THE
THRONE OF THE TOP SUV MAKER
DIVERSE SUV PORTFOLIO APPEALS TO ALL SEGMENTS:
•
Maruti Suzuki strategically expanded its SUV portfolio, offering a diverse range of models catering to various
SUV sub-segments. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, told
TOI, “The Brezza is doing roughly 14,000 to 15,000 units per month, and the Grand Vitara is doing about
11,000 to 12,000 units per month.” The comprehensive lineup, including the Fronx and Jimny 4×4, has
contributed significantly to MSIL’s 22.5% market share in the SUV segment.
CHALLENGES IN THE MIX:
•
However, challenges persist, with the Invicto hybrid facing lower sales due to restricted supply from joint
venture partner Toyota Kirloskar. Limited to 400 to 500 units, the Invicto faces an 11-month waiting period,
underscoring the constraints in meeting the soaring demand.
STREAMLINED SUPPLY CHAIN AND SURGING DEMAND:
•
The year 2023 has proven to be a stellar one for passenger vehicle sales, with the industry poised to surpass
four million unit sales for the first time. Maruti Suzuki witnessed unprecedented success, achieving ‘best-
ever’ months throughout the year. “At the beginning of the year, there was a large number of pending
bookings in the industry.
REDUCED WAITING PERIODS:
• With improvements in the supply chain and escalating demand, Maruti Suzuki has substantially reduced
waiting periods for its SUV models. The Grand Vitara, for instance, now has a waiting period of 2.5 months,
down from 5 months earlier. The Brezza’s waiting period has reduced to one month from 4.5 months, while
the Fronx, earlier at 3.5 months, now faces a shorter waiting period.

• CHALLENGES ON THE HORIZON:

• Despite achieving the coveted title of the number one SUV maker, Maruti Suzuki’s larger ambition of
attaining a 50 percent overall market share remains unfulfilled. Currently holding a 43.2 percent market share,
the carmaker cites challenges in the shrinking hatchback segment, primarily attributed to regulatory
stringency, increased material costs, and rising consumer expectations for more features in basic cars.

• ROAD AHEAD FOR MARUTI SUZUKI:

• Srivastava elucidated, “There are four big reasons for the price increase. One is the regulatory stringency
which has affected the small car the most. Second, is the trend towards more features to be given with
 TATA MOTORS' MD SHAILESH CHANDRA ON WHAT IS STOPPING PEOPLE
FROM BUYING EVS

CHANDRA SAID, “NOW PRODUCT IS NOT A PROBLEM, ADDITIONALLY, A STABLE POLICY FRAMEWORK IS CHANDRA, WHO ALSO HEADS TATA PASSENGER
AND PRICE IS ALSO NOT A BIG PROBLEM BECAUSE REQUIRED TO ENCOURAGE ADOPTION AMONG ELECTRIC MOBILITY (TPEM), SAID EVEN AS MORE
PRODUCTS HAVE PROVEN THEMSELVES TO BE MUCH CONSUMERS AND TO HELP REACH THE INFLEXION CHOICES ARE MADE AVAILABLE FOR CUSTOMERS IN
PUNCHIER. RUNNING COSTS, MAINTENANCE COSTS POINT. THE GOVERNMENT CURRENTLY LEVIES THE ELECTRIC VEHICLE SEGMENT IN THE LOCAL
ARE LOW. SO WHAT IS STOPPING PEOPLE (FROM REDUCED GST RATE OF 5% ON BATTERY ELECTRIC MARKET BY AUTOMAKERS, THERE ARE
PURCHASING EVS) ? PRIMARILY THERE ARE VEHICLES. SEVERAL STATE GOVERNMENTS HAVE ROADBLOCKS WHERE GOVERNMENT NEEDS TO
BOTTLENECKS AROUND CHARGING. (THAT) IS WHAT ALSO WAIVED OFF ROAD TAX ON PURCHASE OF INTERVENE, ESPECIALLY AS RELATES TO
HOLDS A PERSON BACK TO NOT GO FOR THEIR ONLY ELECTRIC VEHICLES, WHICH TRANSLATES INTO ESTABLISHMENT OF ADEQUATE CHARGING
AND FIRST CAR AS EV.” REDUCED COSTS OF ACQUISITION FOR THE INFRASTRUCTURE.
CUSTOMER.
MARUTI SUZUKI TO SET UP
SECOND JIM IN HARYANA
• Maruti Suzuki India, The new institute would come up at
Kansala in Rohtak, Haryana and will be operational next
year.
• Spread over five acres, the existing ITI Kansala will be
upgraded to a JIM with an investment of Rs 5.8 crore.
• The Haryana government has provided the land and building
for the JIM, Kansala, while the company will provide
equipment, training modules, trained teachers, and will
manage this institute for 15 years
• The Indian passenger vehicle industry is now world's third
largest and growing.
• MSI currently has three JIMs -- two in Gujarat and one in
Haryana. The second institute at Rohtak would take the total
tally of such institutes to four in the country.
INDIA IS BECOMING KEY TO AUTOMAKERS
• India's role in the automotive industry is becoming increasingly crucial as automakers
continue to rely on sophisticated software to power their cars. With India's tech talent
and resources, it is well-positioned to play a key role in the development of software-
powered cars.

• The automotive industry in India is the fourth-largest by production in the world as

per 2022 statistics. As of 2023, India is the 3rd largest automobile market in the world
in terms of sales. In 2022, India became the fourth largest country in the world by the
valuation of its automotive industry.

• The contribution of this sector to the National GDP has risen to about 7.1% now from
2.77% in 1992-93. It provides direct and indirect employment to over 19 million
people. India aims to double its auto industry size to Rs. 15 lakh crores by end of year
2024.

• The Indian auto industry has witnessed impressive overall sales growth of 19 percent
in the festive period of 2023, with vehicle sales reaching 3.793 million units. Last
year, the Indian auto retail sales were registered at 3.19 million units.

• India aims to double its auto industry size to INR 15 Lakh Cr by end of year 2024. In
the Automobile market in India, Two-wheelers and passenger cars accounted for 76%
and 17.4% market share, respectively. Passenger car sales are dominated by small and
midsized cars.

• Indian automotive sector: India enjoys a strong position in the global heavy vehicles
market as it is the largest tractor producer, second-largest bus manufacturer, and third-
largest heavy trucks manufacturer in the world.
 95% CAR BUYERS OPT FOR
ZERO-DEP COVER: STUDY
• over 95% of new car buyers choose this coverage. It is not
only new car owners, but also policyholders renewing or
switching insurers who opt for zero-depreciation coverage.
More than 85% of buyers choose this coverage for up to the
third year of ownership.

• Zero-depreciation insurance significantly minimizes out of

pocket expenses for policy holders, providing full cost
coverage for repairs and replacements.

• Traditional policies often result in a 30-40% reduction in

claim payouts due to depreciations.

• By Actively promoting zero-depreciation coverage,

aggregators can expect a substantial boost in customer
satisfaction, leading to a 20% rise in customer retention
rates and a potential 15% increase in policy conversation
 HOW IS SOUTHEAST ASIA'S CHARGE
TO EVS GOING

• Demand for EVs in Southeast Asia surged in the second quarter of this year, with 894 per cent
year-on-year growth in total sales – the highest globally – driven by consumers across Thailand,
Vietnam, Indonesia and Malaysia.

• But it's a long road. EV market penetration is still low. EV sales were just 2.1% of total vehicle
sales in Southeast Asia in 2022, compared to 2.3% in India and 29% in China.

• The battery is the heart of EV production, so each country is eager to jump-star.

• Indonesia is leading the race due to its large nickel reserves which are banned.

• Mercedes Benz is assembling plug-in hybrids in Thailand, whereas local manufacturer Vinfast is
manufacturing battery electric vehicle in Vietnam.

• Recycling EV batteries is important for sustainability since the minerals used for production are
scarce. Recycling will also help to reduce the environmental impact of mining these scarce
resources.
ARE HYBRID VEHICLES BETTER THAN
ELECTRIC VEHICLES
• For potential buyers who find EVs expensive and gas prices prohibitive, hybrids are
alternatives that fit within the budget and give better fuel efficiency than ICE vehicles.
Hybrid passenger vehicle sales continued to be dominated by Toyota (74%), followed by
Maruti (25%) and Honda (1%) in Q3 2023.

• Less in fuel costs - Combining an electric engine with fuel means that hybrid cars offer
better gas mileage. That means they require less fuel to cover longer distances, which means
you'll be spending less on fuel top-ups.

• Cons of Mild Hybrid Vehicles:

• Like other hybrid vehicles, you'll probably pay more for insurance.
• You won't save as much money driving a mild hybrid versus a full hybrid and EV.
• You have two engines — gas and electric — so repairs will be higher than a gas car.
• There are no federal tax credits for a mild hybrid vehicle.

• Which is better hybrid or electric car in India?

• People who mainly use a car for office commute and driving 30 km or less daily are
better off buying an EV in the affordable range. Hybrid cars are better suited for
those who travel intercity frequently and have higher daily commute average.

• Average Lifespan: Hybrid batteries typically have a lifespan of 100,000 to 200,000 miles.

• EVs have 79% more problems than ICE vehicles, according to CR's survey. CR excludes
problems with commercial CD fast chargers from the report. They're an infrastructure issue,
but they're also another reason many buyers are reluctant to commit to EVs. Hybrids were
the big winners, with an average 26% fewer problems.
 FASHION STILL HOLDS THE TOP SPOT IN
ECOMMERCE HORIZON
• As per Snapdeal, one out of every three orders placed on its platform in 2015 was
from the ‘fashion’ category which included products like apparels, footwear and other
related accessories.

• Snapdeal claims a 250 percent year-on-year hike in the fashion category with
customers from tier II cities wanted to get branded products not available in their
cities.

• There is less penetration of brands in Tier II cities, which bring customers to these
websites and shop for their favourite brands from the confines of their home.
• In order to lure more customers in this new fiscal, eCommerce companies are now
coming up with better innovative strategies.

• Snapdeal has roped Shoppers Stop in a strategic partnership to launch a digital

marketplace through a flagship Shoppers Stop store.

• Customers ordering from Shoppers Stop store on Snapdeal can pick up the ordered
products or get them delivered from the nearest Shoppers Stop store.
GOVERNMENT PLANS TO TAKE ETAILERS LIKE
FLIPKART, SNAPDEAL TO RURAL AREAS

• The government plans in a fantastic move has decided to partner with the likes of Flipkart and
Snapdeal and use common service centres (CSCs) in rural areas to deliver ecommerce
services. CSCs are access points set up at the Panchayat level to help people access online
and egovernance services.

• There are one lakh such centres and there is a plan to increase this number to 2.5 lakh in the
next four years. This move will not only help the rural population to connect with internet,
but also shop in the comforts of their own village.

• The government hopes that this partnership will foster rural entrepreneurs and encourage
them to buy and sell through CSCs, as well as provide last-mile logistics for ecommerce
firms.

• Among the companies that are part of this partnership are Flipkart, Snapdeal, Paytm and
Infibeam.

• Under the initiative the CSCs will play the role of buyer and seller for the websites.

• The government also plans to encourage the sale of commodities by the village-level
entrepreneurs through this partnership. These entrepreneurs can log into the portal and sell
through the ecommerce firms, while buyers can buy any commodities they wish too. The
government is hoping that this partnerships would boost the growth of CSCs as well as take
 INDIA IS AMONG TOP 3 MARKETS AFTER US, UK TO LEAD ONLINE CHATTER ABOUT EVS: REPORT

• India is among the top 3 countries worldwide after the USA and UK, leading the online
chatter about electric vehicles (EVs), with 0.57 million mentions in 2023, according to a
report by Interactive Avenues

• The EV Market in India is estimated at USD 5.61 billion in 2023, and is expected to reach
USD 37.70 billion by 2028, growing at a CAGR of 46.38% during the forecast period (2023-
2028).

• Global BEV sales grew 29% YoY in Q3 2023. China ranked first, with 58% share of total
sales, followed by the US and Germany. BYD Auto narrowed its gap with Tesla in BEV
sales in Q3 2023.

• Electric vehicle (EV) adoption in India has been on the rise, with sales growing by 82% in
March 2023 compared to the previous year. Overall sales increased by 157% from FY2022
to FY2023. The electric two-wheeler market is seeing significant growth, with over 1 lakh
EVs sold every month in H2 FY2023.

• Uttar Pradesh held the maximum share in EV sales in 2021, India. The total units sold across
all segments reached 66,704, followed by Karnataka with 33,302 units &Tamil Nadu with
30,036 units.

• Tata Motors Ltd.: The Indian automaker is the country's electric vehicle market leader, at a
72 percent market share, and sold 34,000 EVs in the first half of 2023. The company's
popular models are the Tata Tiago, Tata Nexon, and Tata Tigor.

• Reducing Air Pollution. Within India alone, vehicular traffic contributes to 27% of total air
pollution and claims 1.2 million deaths annually. EV adoption in India will therefore
significantly reduce the negative global environmental impacts originating from Internal
Combustion Engine (ICE) vehicles.