Unit 4
Unit 4
Unit 4
MANAGERIAL ECONOMICS
Subject Code: SBAB5102
MBA- SEM I
Faculty: Dr.M.Soundarya
UNIT-4
MARKET STRUCTURE
Perfect and Imperfect Competition - Price determination under
perfect competition- Monopoly – Oligopoly - Duopoly - Monopolistic
Competition - Price output determination under perfect competition-
Monopoly- Monopolistic competition - oligopoly - Duopoly and price
discrimination Pricing Practices: Methods of price determination in
practice; Pricing of multiple products; Price discrimination;
International price discrimination and dumping; Transfer pricing.
Market
Generally the term market as come to signify a place or a geographical area in which
goods and services are bought and sold.
In Economics, market refers to a group of buyers and sellers who involve in the
transaction of commodities and services.
According to Prof. Cournout, the term market is “not any particular market place in which
things are bought and sold, but the whole of any region in which buyers and sellers are in
such free intercourse with one another that the price of the same goods tend to equality
easily and quickly”.
According to Prof. F. Benham, Market is ‘any area over which buyers and sellers are in
such close touch with one another, either directly or through dealers, that the prices
obtainable in one part of the market affect the prices paid in other parts’.
Characteristics of a market
2. The establishment of contact between the buyers and sellers. Distance is of no consideration if
buyers and sellers could contact each other through the available communication system like
telephone, agents, letter correspondence and Internet.
3. Buyers and sellers deal with the same commodity or variety. Since the market in economics is
identified on the basis of the commodity, similarity of the product is very essential.
4. There should be a price for the commodity bought and sold in the market.
Classification of Market
1. Markets on the basis of Area: Based on the extent of the market for any product, markets can be
classified into local regional, national and international markets.
a) Local Market: It arises when products or services are sold and bought in the place of their
production. In such markets, the products exchanged are mostly perishable and semi-durable in
nature: For example, Vegetable, fruits etc.
b) Regional Market: It arises when products or services are sold and bought in a restricted circle. For
example, Regional newspaper.
c) National Market: It arises when products and services are sold and bought throughout a country.
For example, Nation-wide market for tea, coffee, cement, electrical goods, some printed books etc.
d) international Market: It arises when products and services are sold and bought at the world level.
For example, petrol, gold etc.
Contd..
2. Market on the basis of Time: Alfred Marshall classifies market on the basis of time.
a) Very short period market or Market Period: It refers to that type of market in which the commodities
are perishable and supply of commodities cannot be changed at all. So in a very short period, the market
supply is perfectly inelastic. The price of the commodity depends on the demand for the product alone. The
perishable commodities like flowers are the best example.
b) Short period: It refers to that period in which supply can be adjusted to a limited extent by varying the
variable factors alone. The short period supply curve is relatively elastic. The short period price is
determined by the interaction of the short-run supply and demand curves.
c) Long Period: Long period is the time period during which the supply conditions are fully able to meet
the new demand conditions. In the long run, all (both fixed as well as variable) factors are variable. the
market supply is perfectly elastic.
d) Very long Period or Secular Period: The very long run is a situation where technology and factors
beyond the control of a firm can change significantly.
Contd..
3. Market on the basis f ‘Nature of Transactions’: It refers that the market are classified into
a) Spot Market: It refers to those markets where goods are physically transacted on the spot.
b) Future Markets: it is related to those transactions which involve contracts of the future date.
4. Markets on the basis of ‘Regulation’: on the basis of regulation, markets are classified into
a) Regulated market: In the former type of markets transactions are statutorily regulated so as to put an
end t unfair practices. Such markets may be established for specific products or a group of products.
Produce and stock exchanges are suitable examples of the regulated markets.
b) Unregulated Markets: Unregulated or free markets are those where there are no restrictions in the
transactions.
Contd..
5. Markets on the basis of ‘Volume of Business’: Based on the volume of business transacted, markets are
classified into;
a) Wholesale market: The wholesale market comes into existence when the commodities are bought and
sold in bulk or large quantities. The dealers in this market are knows as the wholesalers. The wholesaler
acts as an intermediary between the producer and the retailer.
b) Retail Market: retail market exists when the commodities are bought and sold in small quantities. This
is the market for ultimate consumers.
6. Market on the basis of ‘Position of Sellers’: On the basis of the position of the sellers in the chain of
marketing, markets are divided into;
a) Primary Market: Manufacturers of commodities constitute the primary market who sell the products to
the wholesalers.
b) Secondary Market: It consists of wholesalers who sell the products in bulk to the retailers.
c) Terminal Market: Retailers alone constitute the terminal markets who sell the products to the ultimate
consumers.
7. Markets on the basis of type of ‘Competition’: Based on the type of competition,
markets are classified into Perfect competition and Imperfect Competition:
Perfect Competition
Perfect competition is a market situation where there are infinite number of sellers
that no one is big enough to have any appreciable influence over market price.
According to Joan Robinson, “Perfect competition prevails when the demand for the
output of each producer is perfectly elastic”.
For perfect competition, two conditions are necessary,. There should be a large
number of sellers, and buyers should be aware of the various price offers and their
perfect conditions, so that they have no reason to prefer one seller to another.
Features of Perfect competition Market
1. Since a firm in the perfectly competitive market is a price-taker, it has to adjust its
level of output to maximize its profit. The aim of any producer is to maximize his
profit.
2. The short run is a period in which the number and plant size of the firms are fixed. In
this period, the firm can produce more only by increasing the variable inputs.
3. As the entry of new firms or exit of the existing firms are not possible in the short-run,
the firm in the perfectly competitive market can either earn supernormal profit or
normal profit or incur loss in the short period.
Super-Normal Profit
When the average revenue of the firm is greater than its average cost, the firm is earning super-
normal profit.
Contd..
In above figure, output is measured along the x-axis and price, revenue and cost along
the y-axis. OP is the prevailing price in the market. PL is the demand curve or average
and the marginal revenue curve. SAC and SMC are the short run average and marginal
cost curves.
The firm is in equilibrium at point ‘E’ where MR = MC and MC curve cuts MR curve
from below at the point of equilibrium. Therefore the firm will be producing OM level
of output. At the OM level of output ME is the AR and MF is the average cost.
The profit per unit of output is EF (the difference between ME and MF). The total
profits earned by the firm will be equal to EF (profit per unit) multiplied by OM or HF
(total output).
Thus the total profits will be equal to the area HFEP. HFEP is the supernormal profits
earned by the firm.
Long run equilibrium, price and output
determination
In the long run, all the factors are variable.
The firms can increase their output by increasing the number and plant size of the firms.
Moreover, new firms can enter the industry and the existing firms can leave the industry. As a result, all
the existing firms will earn only normal profit in the long run.
If the existing firms earn supernormal profit, the new firms will enter the industry to compete with the
existing firms. As a result, the output produced will increase. When the total output increases, the
demand for factors of production will increase leading to increase in prices of the factors. This will
result in increase in average cost.
On the other side, when the output produced increases, the supply of the product increases.
The demand remaining the same, when the supply of the product increases, the price of the product
comes down. Hence the average revenue will come down. A fall in average revenue and the rise in
average cost will continue till both become equal. (AR = AC).
Thus, all the perfectly competitive firms will earn normal profit in the long run.
Above figure represents long run equilibrium of firm under perfect competition. The
firm is in equilibrium at point S where LMC = MR = AR = LAC. The long run
equilibrium output is ON. The firm is earning just the normal profit. The equilibrium
price is OP. If the price rises above OP, the firm will earn abnormal profit, which will
attract new firms into the industry. If the price is less than OP, there will be loss and the
tendency will be to exit. So in the long run equilibrium, OP will be the price and
marginal cost will be equal to average cost and average revenue. Thus the firm in the
long run will earn only normal profit. Competitive firms are in equilibrium at the
minimum point of LAC curve. Operating at the minimum point of LAC curve signifies
that the firm is of optimum size i.e. producing output at the lowest possible average
cost.
Advantages of perfect competition
1. There is consumer sovereignty in a perfect competitive market. The consumer is rational and
he has perfect knowledge about the market conditions. Therefore, he will not purchase the
products at a higher price.
2. In the perfectly competitive market, the price is equal to the minimum average cost. It is
beneficial to the consumer.
3. The perfectly competitive firms are price-takers and the products are homogeneous.
Therefore it is not necessary for the producers to incur expenditure on advertisement to
promote sales. This reduces the wastage of resources.
4. In the long run, the perfectly competitive firm is functioning at the optimum level. This
means that maximum economic efficiency in production is achieved. As the actual output
produced by the firm is equal to the optimum output, there is no idle or unused or excess
capacity.
Monopoly
The word monopoly has been derived from the combination of two words i.e., ‘Mono’ and ‘Poly’.
Mono refers to a single and “poly” to seller.
Monopoly is a market structure characterized by a single seller, selling the unique product with the
restriction for a new firm to enter the market.
It is situation where there exists single control over the market producing a commodity having no
substitutes and no possibilities for anyone to enter the industry and compete. Single control may mean a
single producer or a joint stock organization or governmental or quasi-governmental.
Features of Monopoly market
Sources /Types of Monopoly Power
Price & Output Determination Under Monopoly
1. Monopoly firms have large-scale production possibilities and also can enjoy both
internal and external economies. This will result in the reduction of costs of
production. Output can be sold at low prices. This is beneficial to the consumers.
2. Monopoly firms have vast financial resources which could be used for research
and development. This will enable the firms to innovate quickly.
3. There are a number of weak firms in an industry. These firms can combine together
in the form of monopoly to meet competition. In such a case, market can be
expanded.
Disadvantages of Monopoly Market
1. A monopolist always charges a high price, which is higher than the competitive price. Thus a
monopolist exploits the consumers.
2. A monopolist is interested in getting maximum profit. He may restrict the output and raise prices.
Thus, he creates artificial scarcity for his product.
3. A monopolist often charges different prices for the same product from different consumers. He
extracts maximum price according to the ability to pay of different consumers.
4. A monopolist uses large-scale production and huge resources to promote his own selfish interest. He
may adopt wrong practices to establish absolute monopoly power.
5. In a country dominated by monopolies, wealth is concentrated in the hands of a few. It will lead to
inequality of incomes. This is against the principle of the socialistic pattern of society.
Methods of Controlling Monopoly
1. Personal Discrimination: The monopolist will charge different prices from different
customers on the basis of their ability to pay. Rich customers will be asked to pay more and
poor customers to pay less. This is possible in specialized services of doctors and lawyers.
2. Place Discrimination: It is adopted by the monopolist having markets in different places for
the same commodity. The locality in which the market is situated will be the criterion in fixing
up the price.
3. Trade discrimination: It can also be called use discrimination. By this, the monopolist will
charge different prices for different types of uses of the same commodity. For example,
electricity will be sold at a cheaper rate for industrial establishment, while it will be charged at
a higher rate for domestic consumption.
Monopolistic Competition
Monopolistic competition refers to the market situation in which a large number of sellers are offering
similar but not identical products.
As Chamberlin pointed out, it’s a blend of competition and monopoly.
The essential features of monopolistic competition are product differentiation and existence of many
sellers.
The following are some examples of monopolistic competition in the Indian context;
1. Shampoo – sunsilk, Clinic plus, ponds, chick.
Unemployment: The firms produce less than optimum output. As a result, the productive
capacity is not used to the fullest extent. This will lead to unemployment of resources.
Excess capacity: Excess capacity is the difference between the optimum output that can
be produced and the actual output produced by the firm.
Advertisement: There is a lot of waste in competitive advertisements under monopolistic
competition. The wasteful and competitive advertisements lead to high cost to consumers.
Too Many Varieties of Goods: Introducing too many varieties of a good is another waste
of monopolistic competition. The goods differ in size, shape, style and colour.
Inefficient Firms: Under monopolistic competition, inefficient firms charge prices higher
than their marginal cost. Such type of inefficient firms should be kept out of the industry.
Oligopoly
Oligopoly is a market situation in which there are a few firms selling homogeneous or
differentiated products.
Examples are oil and gas.
It is difficult to pinpoint the number of firms in ‘competition among the few.’ With only
a few firms in the market, the action of one firm is likely to affect the others.
American economist Sweezy came up with the kinked demand curve hypothesis to
explain the reason behind this price rigidity under oligopoly.
In an oligopolistic market, firms cannot have a fixed demand curve since it keeps
changing as competitors change the prices/quantity of output.
In many oligopolist markets, it has been observed that prices tend to remain inflexible for
a very long time. Even in the face of declining costs, they tend to change in frequently.
According to the kinked demand curve hypothesis, the demand curve facing an
oligopolist has a kink at the level of the prevailing price. This kink exists because of two
reasons:
1. The segment above the prevailing price level is highly elastic.
2. The segment below the prevailing price level is inelastic.
Assumption of Kinked Demand curve
a. If a firm lowers the price below the prevailing level, then the
competitors will follow him.
b. If a firm increases the price above the prevailing level, then the
competitors will not follow him.
Diagram of Kinked Demand Curve
From the figure, we know that The prevailing price level = P. The firm produces and sells
output = OM. Also, the upper segment (dP) of the demand curve (dD) is elastic. The lower
segment (PD) of the demand curve (dD) is relatively inelastic.
When an oligopolist lowers the price of his product, the competitors feel that if they don’t
follow the price cut, then their customers will leave them and buy from the firm who is
offering a lower price.
Therefore, they lower their prices too in order to maintain their customers. Hence, the lower
portion of the curve is inelastic. It implies that if an oligopolist lowers the price, he can
obtain very little sales.
On the other hand, when a firm increases the price of its product, it experiences a
substantial reduction in sales. The reason is simple – consumers will buy the same/similar
product from its competitors.
Duopoly
Oligopoly was made by the French Economist Augustin Cournot in 1839. He considered only two firms
and they are owing Mineral well. Each firm act on the assumption that its competition will not change its
output and decides its own output so as to maximise his profit.
This model rests upon the following main assumptions;
1. There are two firms in the market, A and B
2. Each firm owns the spring of mineral water which is identical
3. The cost of production is zero
4. Each firm is faced with a linear, negatively sloping market demand curve.
5. The productive capacity of each firm is unlimited
6. Each firm considers itself to be independent in determining its price or output
7. Each firm assumes that the supply of rival firm will remain unchanged
Given the Set of assumptions, when ultimately long run equilibrium determined, each firm will share
the market equally. Price will be zero because of zero cost of production and the long run equilibrium
under perfect competition.
The oligopoly (duopoly) model developed by Joseph Bertram in 1883 was a modification upon
Cournot’s duopoly solution.
oligopoly model in which each firm chooses its price simultaneously, assuming that rivals will continue
charging their current prices.
Assumptions:
1. There are Two firms in the market, A and B
2. Each Firm owns the spring of mineral water which is identical.
3. The cost of production is zero
4. Each firm have unlimited production capacity.
5. Each firm considers itself to be independent in making the price – output decision. In other words,
the mutual interdependence is ignored
Diagram of Bertrand’s oligopoly Model
The result of the model creates a paradox, known as Bertrand’s paradox: in a case of imperfect
competition (here, a duopoly), where there is a strong incentive to collude, we end up with the same
outcome as in perfect competition. The equilibrium does not hold with asymmetric cost functions since
the firm with the lowest marginal cost would seize the entire market and become a monopoly.
Criticism Of The Model
Bertrand’s model has been criticized on the same grounds of cournot’s model.
Bertrand’s imficit behavioral assumption that firms never learn from their past
experience seems to be unrealistic. If cost is assumed to be zero price will fluctuate
between zero and upper limit of the price, instead of stabilizing at a point.
Edgeworth’s Duopoly model
Each seller continues to assume that his rival will never change his price even through
they are proved repeatedly wrong. But according to Hotelling , Edgeworth’s model is
definitely an improvement upon cournot’s model in that it assumes price, rather than
output, to be the relevant decision variable for the sellers.
Diagram of Edgeworth’s Duopoly model
As shown in the adjacent figure, when firms choose to collude they will split and share the market and
the production of the good.
Firm1 will produce from O to F and firm2 from O to G, in this way the supply is limited and prices will
be set at p.
Revenues of each firm correspond to the rectangle above FO and OG, and each firm would enjoy an
equal share. Note that d1 and d2 are parts of total demand, each part being supplied by one of the firms.
Collusion is not always possible as firms have incentives to break cooperation in their search for
higher profits. Collusion is also considered an illegal business practice in many countries.
Eventually one of the firms will decide to lower their prices and increase production in order to gain
market share from the other competitor. Consequentially the other firms will do the same.
When this point is reached (OD for firm1 and OE for firms2), price will not be reduced any further and
will remain at p’, as the increase in demand that follows price reduction will not be satisfied with a
Stackelberg’s Duopoly Model
Chamberlin opined that the oligopolists are intelligent enough to recognize their
interdependence and they therefore jointly produce monopoly output and charge monopoly
price. Thus, in Chamberlin’s model the stable equilibrium and maximization of joint profit
by the oligopolist is accomplished. It is interesting to note that the oligopoly firms behave in
a non-collusive manner.
As compared to the classical Oligopoly models of Cournot, Bertrand, and Edgeworth the
Chamberlin’s oligopoly model is comparatively more advanced and superior.
Chamberlin’s model is based on the assumption that the oligopolistic firms understand and
recognize the mutual interdependence and behave accordingly.
Diagram of Chamberlin’s Oligopoly Model
Chamberlin assumes that there are two producers viz., producer 1 and producer
The cost of production has been assumed to be zero and the product produced is homogeneous.
Further, the market demand curve DD1 has been assumed to be linear.
In order to understand the Chamberlin’s model we assume that producer 1 enters the market and is the
first to start production. Producer 1 faces the linear demand curve DD 1 representing the whole market.
MR1 is the corresponding marginal revenue curve. Producer 1 will produce OD 2 which is half of
OD1 which is equal to the monopoly output and fix monopoly price OP.
Therefore, it can be observed that in Chamberlin’s model the duopolists realize their mutual
interdependence and behave intelligently.
A stable equilibrium is ascertained in Chamberlin’s model wherein the duopolists combine to produce
monopoly output and charge monopoly price.
Criticism of Chamberlin’s Oligopoly Model
Duopoly two Large Homogenous or Entry barriers du to Large High Considerable control
differentiated dominance by these over the prices
firm or due to
products
differentiation