Language of Reseacrh Campaign and Advocacy

ENGLISH
10
At the end of the lesson, the students should be
able to:
1. Define language of research, campaign, and
advocacy;
2. Identify the types of campaign and advocacy;
3. create an advocacy plan and campaign
material for an advocacy.
“UNJUMBLE
LETTERS”
Arrange the letters to form a
word.
SERERCH
A
-Provides solutions to the
problems.
RESEARC
H
-Provides solutions to the
problems.
PAIGNMA
C
-Advertisements that revolve
a single subject.
CAMPAIG
N
-Advertisements that revolve
a single subject.
CYCAADV
O
-It is an action for a
cause.
ADVOCACY
-It is an action for a
cause.
LANGUAGE OF
RESEACRH,
CAMPAIGN AND
ADVOCACY
WHAT IS
RESEARCH?
Research is a systematic
investigation into and study of
materials and sources. It starts with
a problem or a question.
WORDS THAT WILL BE
ENCOUNTER IN RESEARCH:
DESIGN
- is a plan of how something will be done.

DATA
-are the information that you will gather as a
researcher
SIGNIFICANCE
-These are the meaningful findings in

research.
EVIDENCE
-Is the information that show

whether something is true or false.
CONCLUSION
-a summary of what has been learned.
OBSERVATION
- Looking carefully at something.
STATISTIC
- The study of numerical data
WHAT IS CAMPAIGN?
-A campaign is a planned set of activities that
people carry out over a period of time in
order to achieve something such as social or
political change.
FIVE DIMENSION OF
CAMPAGIGN
• AWARENESS RAISING- Made to address the
problem known by the public.
EXAMPLE:
Covid 19 prevention
2. Research – provides knowledge to take action
Example:
Experimenting to come up with a vaccine to cure COVID-19
2. Social Mobilization – involves a lot of different people as a tool for
a movement.
Example:
Human right rally.
4. Training – it is the process focused on a clear target.- it completes
the information-understanding cycle.
Example:
Training police for proper actions on crime
5. Lobbying - an act to influence decisions made by the
officials in the government.
WHAT IS ADVOCACY?
Advocacy is the same as the campaign, it
persuades the people to support the views of
the said person. The goal of advocacy is to
make people understand the importance of a
certain issue and find support to address it.
1. What is a research?
2. What are the five dimension of
campaign?
3. What are the differences of
language research, campaign and
advocacy?
SLOGAN
1. “Just Do It”
2. “Have a break. Have a ______!
3. “We find ways…”
4. “Langhap sarap. Bida ang sarap!”
5. “Isang patak, di sangkatutak”
6. “Gulat ka ‘no?
”7. “Pabaon Sa Buhay” (Protectionfor life)”
8. “It's Finger Lickin' Good”
9. “Get champion energy every day”
10. "Tibay Araw-Araw"
Test I. Direction: Read and understand the following questions and
choose the letter of the correct answer. Write your answer on a clean sheet
of paper.
1. It has ads that revolve around a single idea.

A. advocacy B. campaign C. research
2. It is a systematic investigation into and study of materials and

sources.
3. It is a political tool by which an individual or group aims to
influence public policy and resource-allocating decisions within
political, economic and social system and institutions.
4. It involves a lot of different people as a tool for a movement

A. training B. lobbying C. mobilization
5. It is a movement that uses the people in the given area as the
basis for the political or economic movement.
6. This is a process focused on a clear and specific target

A.training B. lobbying C. grassroots
7. It completes the information-understanding cycle.
A. training B.lobbying C. grassroots
8. This is an act to influence decisions made by the officials in

the government.
9. It is intended to make the problem to be addressed known by the
public.
A. training B. lobbying C. awareness raising
10. It includes many different stakeholders involved for the

complexity of the topics usually chosen; like, academics, partnership
with universities and field data and interviews.
TEST II
Directions: Enumerate the following in any order.
1-5. Five Dimensions of Campaign

6-10. Give at least 5 terms in Research
THANK YOU!!

Language of Reseacrh Campaign and Advocacy

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ENGLISH

- is a plan of how something will be done.

-These are the meaningful findings in

-Is the information that show

2. Research – provides knowledge to take action

1. It has ads that revolve around a single idea.

2. It is a systematic investigation into and study of materials and

4. It involves a lot of different people as a tool for a movement

6. This is a process focused on a clear and specific target

8. This is an act to influence decisions made by the officials in

10. It includes many different stakeholders involved for the

1-5. Five Dimensions of Campaign

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