Trends-Lesson 2-What Is Trendspotting
Trends-Lesson 2-What Is Trendspotting
Trends-Lesson 2-What Is Trendspotting
Trendspotting
How does someone spot a
trend?
From each new event or data point, the analyst will be asking
the following:
1. Does this fit a pattern?
2. Is this suggestive of a pattern?
3. Is this part of a bigger phenomenon, a growth or decline of
significance that will change the environment?
4. Does it offer threat and opportunities, and will it change
what is required or organizations in order for it to be
successful?
Projecting Trends
1. Technology.
Is the most powerful force of
change in the world today. It
provides new capabilities that
make change possible in products
and services, solutions, and
business models. It becomes a
blocker when is fails to provide a
solution to a problem it creates.
2. Powerful individual and powerful organizations.
There are celebrated and charismatic figures in history
who significantly change the future. Examples of such
figures are Jesus of Nazareth, Nelson Mandela, Bill
Gates etc.