Li Fung
Li Fung
Li Fung
What has been the historic strength and strategy of Li & Fung?
100 years of history Publicly traded family company
Both William & Victor educated at HBS Victor earned Ph.D. & taught there for 4 years 1972 Returned to Hong Kong to modernize company management
What has been the historic strength & strategy of Li and Fung?
Holistic Supply Chain Management
48 offices in 32 countries Value-added services through entire supply chain borderless-manufacturing next slide Outsource manufacturing which requires less capital
Entrepreneurial structure
teams of product specialists in 90 separate, individual companies Meritocracy compensation performance based
Preferred narrow/deep connections to customers But saw how internet could transform industry studiodirect.com (gone by 2007)
80 staff Based in San Francisco Target:
Retailers under $100 M (20,000) Wholesalers under $50 M (2,800)
Risks continued
Risks during diffusion of technology to new firms that could make rollout more costly.
Could try pilot project first
Could damage Li & Fungs reputation because they cannot provide all the goods to this set of customers Existing customers may resent addition of smaller competitors who will benefit from Li & Fungs value chain.
Would accommodate SMEs
offer them differentiated products with smaller order sizes, aggregating their orders with other SMEs 10-15% commission much lower
What has been the historic strength & strategy of Li and Fung?
Strong culture
Relationships built on trust
2000: $4 B USA sales -Over 4,000 employees 2009: $14B USA revenue over 34,000 staff across 40 economies
l 1. optimize pricing structure of each segment of supply chain w/o owning any of it
Squeeze more efficiency between factory & customer - eat the soft $3 Efficiencies in logistics, shipping, & customers Create more sophisticated value-added services for its customers to maximize profits To do this, launched US onshore strategy
strategies
3-pronged US strategy
License recognized brands
Cannon, Royal Velvet, Disney, Levis
Acquire companies that produced Private label brands applied to hard & soft goods, foods Proprietary brands combination of first two
Grow Europe acquired large German catalog Increase hard goods, especially from China
Global Sourcing Solutions for Your business Complete service supply chain Company image:
Rigorous compliance measures Enforces Supplier codes of conduct Business for social responsibility Member The FTSE4Good Index Series
http://www.irasia.com/stocks/getchart.php?number=0494
Li & Fung (0494) Stock Quote 151 in Hong Kong $; Updated 16:10 HKT / 15 JAN 2009
Last Bid Ask Change % change Yesterday close 13.06 12.92 13.06 -0.06 -0.457 13.12 52 week high 52 week low P/E ratio Yield Lot Size Bid Spread 36.8 10.2 14.600 0.054364 2000 0.02
Open
High Low Volume Turnover
14.18
12.5 12.4 15,763,715 199,838,643
Ask Spread
0.02
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Supply chain management services Warehouse & distribution services?