8.

GRIDS
08. Grid | What is the grid?

- In the most basic terms, a grid is a structure

comprising a series of lines (vertical or intersecting)
that divide a page into columns or modules. This
structure helps designers to arrange content on the
page.
- While the lines of a grid themselves are not
necessarily visible (although in some designs, they
are), the structure helps you to manage the
proportions between the elements to be aligned on
the page.
- This grid would serve as the framework for the
page’s layout. Think of it as a skeleton on which a
designer can organize graphic elements (for example,
text sections, images and other functional or
decorative elements) in an easy-to-absorb way.
08. Grid | Brief history of the grid

Grid and Early Book Design

- Grids are closely tied to typography. As a

system, grids were first used to arrange
handwriting on paper, and then were applied to
manuscript layout. Since the early days of book
design, the grid has helped designers arrange
page layouts to aid the user in the act of reading
08. Grid | Brief history of the grid

Grid and Print Design

- From the beginnings of print (mid-15th century)

until the Industrial Revolution (late-18th
century), the book was the primary output of
printing. With rare exceptions, type was
generally set in one justified column per page
and placed symmetrically on the spread
08. Grid | Brief history of the grid

Industrial Revolution and

Competition for Attention

- The Industrial Revolution marked the beginning

of mass production. The rise of print products
such as newspapers, posters, leaflets and
advertising of all kinds, put print designers in
high demand. Designers had to solve two
problems: communicate diverse messages to
various groups of people and allow for natural
scanning behavior, while preventing different
sections from competing for the reader’s
attention.
08. Grid | Brief history of the grid

Swiss School

- The grid as we know it today is tied to Swiss

typography. At the time of World War I,
Switzerland, which had maintained neutrality,
became a meeting ground for creative people
from all over Europe. Because printed
publications had to be set in the three official
languages — German, French and Italian —
designers needed a new grid system that would
allow for that. Typographers such as Jan
Tschichold and Herbert Bayer addressed it with
a modular approach. For the first time, white
space was used as a dynamic component in
layout design, and this led to the development
of complex grid systems.
08. Grid | Anatomy of a Grid column

gutter

Margin

Module
08. Grid | Four Types Of Layout Grids

Columns, modules, alleys and margins can be combined in different ways to

form distinct types of grids. Below are four standard layout grids:

1.Manuscript grid
2.Column grid
3.Modular grid
4.Baseline grid
08. Grid | Four Types Of Layout Grids

Manuscript Grid

The Manuscript Grid is the foundation for all

magazine, newspaper, e-book and all text-based
design.

The manuscript grid layout design is set up on

the first page. The rest of the pages will follow
the same measurements. It’s good practice to
keep the manuscript grid consistent inside one
document design. Even if there are elements
bleeding off the edge, like a shape or a
photograph, the grid will still be there to help
keep a good balance for the entire design.
08. Grid | Four Types Of Layout Grids

Column Grid
Column grids are used to organize elements into columns.
Magazines use column grids to place the text in easy-to-read
sections. Some academic textbooks also use them. Column
grids are used inside websites as well, like in online
newspapers or blogs.

Column grids can have as little as two columns or as many as

six or more, but that is not very common.

Text and images in a column grid are placed following the

vertical lines and flowlines that make up the columns. Images
can be placed inside one column, or across two or more to
create a different visual layout. The spacing between columns
(gutters) should be proportional and consistent throughout the
entire document.

A symmetric column grid has all columns the same width,

while an asymmetric grid will have some columns
proportionally thinner or wider than others.
08. Grid | Four Types Of Layout Grids

Column Grid
08. Grid | Four Types Of Layout Grids

Modular Grid

A modular grid is similar to a column grid in

that it has columns, but it also has rows. This
kind of grid is used when there are more
elements to organize and a column grid isn’t
enough. Newspapers use column and
modular grids to organize the stories
comfortably and easy to read. Modular grids
have equal size modules. This makes it
easier to “break the rules” and use the
spatial zones in different ways.
08. Grid | Four Types Of Layout Grids

Baseline Grid

A baseline is the line where text sits.

Leading is the spacing between baselines.
A baseline grid can be applied to any of
the grids mentioned above. Using a
baseline grid will give a flowing rhythm to
the text. It will also give the headings and
subheadings a proportional space in
relation to the body text, making them
more pleasing to the reader.
08. Grid | The important of using grid
08. Grid

01
Grids keep your content organized

Collaborating with other designers

will be much easier
08. Grid

02
Legibility
08. Grid

03
Multiple page control
08. Grid

04
Break the grid for extra impact
08. Grid

05
Grids can help you go Diagonal
08. Grid

06
Grids are highly flexible
08. Grid

07
Using grid for a
professional layout
9. BOOK DESIGN
 09. BOOK DESIGN

1. Book structure
2. Template
3. Visual Language

http://fpt.edu.vn 02/29/24 23
09. Book design | Book structure

COVER 4 COVER 1 Sub Acknowle content Chapter article credit

(back (front cover dge page cover
cover) cover)

COVER CONTENT
09. Book design | Book structure / FRONT COVER

author

- Hard cover

- Must has title, author,

type of book.
title
- Sometime has
publication, year,
description...

type
09. Book design | Book structure / BACK COVER
Box cover
Front Cover Back Cover

spin

recomemmendation

barcode
09. Book design | Book structure / Sub cover

author

title - Content as same as

front cover
type
- Color / black white

- Normal paper

publication
09. Book design | Book structure / Acknowledge page

Letter from
author
09. Book design | Book structure / CONTENT PAGE

- The role of content pages is to provide the content and position of the page number of the entire book
- The content page may be at the front of the book or at the end of the book.
- Numbers design is the highlight of the layout.
- Content pages can be single or double pages depending on content volume
 09. Book design | Book structure / CHAPTER COVER

Thứ tự chapter Nội dung chapter

- The role of the chapter cover page is the beginning of a new

chapter.
- The chapter cover page layout is often different from the
other pages but is still systematic with other cover chapters.
09. Book design | Book structure / credit page

title

author
credit - The credit page page is usually
stay in last page, include author
name, title and contact
information…
Publication
information

License
 09. Book design | Book structure / article page
chapter
Include chapter
content & author TOP
author

title

Include main
content
MAIN
dropcap

Body text

quotation

Page number
Include page
number
BOTTOM
09. Book design | Book structure / article page
09. Book design | Template

- Template is a technical
specification that specifies
the parameters of design
size, final size, margin size,
gutter…
09. Book design | Template | character style

A character style is a collection

of character formatting attributes
that can be applied to text in a
single step
09. Book design | Template
09. Book design | Visual Language – typography style
09. Book design | Visual Language – number
09. Book design | Visual Language – punctuation
09. Book design | Visual Language – Drop cap
09. Book design | Visual Language – Hand drawn lettering
10. TYPOGRAPHIC LOGO
10. Typographic logo| Reasons to choose a typographic logo
10. Typographic logo| Reasons to choose a typographic logo

Recognizable
Typographic logos focus on your business name instead of on icons and other design elements. The name is easy to absorb and therefore
easily recognizable.

Memorable
People tend to memorize logos that are simple and easy to grasp after having seen them only a couple of times. A type-based logo is the
best choice if you want something memorable.

Meaning
Fonts say a lot about your brand. They trigger emotion. Don’t think a typographic logo can’t transport your brand message or
communicate your values. A well-picked font reflects your brand even in a simple typographic logo.

Timeless
The best logos are timeless. Even if type-based logos are the hype right now, there hasn’t ever been a time when wordmarks weren’t
used for logo design. If you decide on a typographic logo, you’re planning for the future.

Application possibilities
Possibilities are endless with this kind of logo design. You can easily switch the logo to black & white if needed. They can be
reproduced in any kind of medium (print + web). They are scalable which means high-quality output and even readable if reproduced
very teeny-tiny.
10. Typographic logo| Choosing font for Brand

- Every font has a unique personality and characteristic.

When choosing a font for your brand, it is imperative that
you choose the one that best reflects the personality of
your brand

- Different fonts evoke different emotions. Serif fonts

portray tradition, reliability and integrity (which is why
they are used by most print media brands). Sans serif fonts
give a modern, stylish and contemporary feel. Script fonts
are elegant, classical and feminine
10. Typographic logo| Choosing font for Brand
10. Typographic logo| choosing font for Brand
10. Typographic logo| Choosing font for Brand
10. Typographic logo| Choosing font for Brand
10. Typographic logo| Choosing font for Brand
10. Typographic logo| Choosing font for Brand
10. Typographic logo| Tips for a better typographic logo

CHANGE THE SHAPE OF TYPE

10. Typographic logo| Tips for a better typographic logo

KERNING
10. Typographic logo| Tips for a better typographic logo
LOOKING FOR SMALL DETAILS