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    Presentation 3

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    Charu Agrawal
    This document presents a product proposal for a moisturizer called Crist. Some key points: 1. Crist is a unique moisturizer that is gentle on skin, has the right consistency to absorb easily, and contains natural ingredients. 2. It will help reduce skin problems, blemishes, and wrinkles by keeping skin young and glossy. 3. Market research found many customers are open to changing products, showing potential for success if Crist is launched with preferred features.

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    Presentation 3

    Uploaded by

    Charu Agrawal
    10 views27 pages
    This document presents a product proposal for a moisturizer called Crist. Some key points: 1. Crist is a unique moisturizer that is gentle on skin, has the right consistency to absorb easily, and contains natural ingredients. 2. It will help reduce skin problems, blemishes, and wrinkles by keeping skin young and glossy. 3. Market research found many customers are open to changing products, showing potential for success if Crist is launched with preferred features.

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    This document presents a product proposal for a moisturizer called Crist. Some key points: 1. Crist is a unique moisturizer that is gentle on skin, has the right consistency to absorb easily, and contains natural ingredients. 2. It will help reduce skin problems, blemishes, and wrinkles by keeping skin young and glossy. 3. Market research found many customers are open to changing products, showing potential for success if Crist is launched with preferred features.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views27 pages

    Presentation 3

    Uploaded by

    Charu Agrawal
    This document presents a product proposal for a moisturizer called Crist. Some key points: 1. Crist is a unique moisturizer that is gentle on skin, has the right consistency to absorb easily, and contains natural ingredients. 2. It will help reduce skin problems, blemishes, and wrinkles by keeping skin young and glossy. 3. Market research found many customers are open to changing products, showing potential for success if Crist is launched with preferred features.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27

    P R E S E N TATIO N BY: -

    C H A R U A G R AWA L
    D I P T I S IS O D IA
    P R I YA G A U R
    S H I VA N G I S H A R M A
    D I V YA N S H I G U J J A R
    INTRODUCTION : MY PRODUCT

    NAME OF THE PRODUCT : CRIST MOISTURIZER


    Crist is a unique moisturizer from all the existing product of the market
    There are quite a few differences:-
    1- GENTLE ON SKIN = it has a proper ph balance, it curb the effect of pollution
    on skin, it provides maximum elasticity on skin
    2- CONSISTENCY = it is neither entirely thick or nor entirely water like. It gets
    absorbed easily
    3- NATURAL CONTENT = it is enriched with all the different usefull natural
    ingridients and fruits
    FEATURES AND SPECIFICATIONS:-
    1- moisturizers reduces skin problems
    2- moisturizers reduces the blemishes
    3- moisturizers fight with wrinkles
    4- moisturizers help your skin to stay young
    REASON FOR SELECTION

    Moisturizers are widely used products that are important in many


    dermatologic and cosmetic skin therapies . they contain varying
    combinations of emollients , occlusiues and humeclants to achieve
    their beneficial effects and there is an overwhelming number of
    formulations available to develop a rational approach for the benefits
    of moisturizers . It is required in every season . It not only fights with
    wrinkles , it helps your skin look young and glossy
    BRAND NAME OF THE PRODUCT

    CRIST

    TAGLINE OF THE PRODUCT

    "SHINE BRIGHT LIKE A DIAMOND"


    BRAND MARK OF THE
    PRODUCT
    LABELLING OF THE PRODUCT
    PACKAGING : PRIMARY

    It refers to the immediate container:-


     In some cases, the primary package is kept till the consumer is ready to use
    the product e.g.-plastic packets etc.
     Sometimes, it is kept throughout the whole life of the product e.g.-match
    box etc.
    The primary packaging of CRIST is a durable PET bottle , it is
    attractively printed . It conntain information like license no. , batch
    no. , ingredients , weight measures ,MRP , etc
    It is only available in 100 ml PET bottle.
    COMPETITORS BRAND
    VASELINE
    NIVEA
    DOVE
    PONDS
    JOY
    PROMOTION

    As we are in introduction phase, our objectives is to create brand


    awareness by informing advertising
    We would use print media, radio-advertising, hoardings in public
    sport
    We would lie up with major cinema halls to promote my products
    during intervals
    In film advertising is another prospective option
    Another way is social media through telegram, facebook, whatsapp,
    we can promote our business
    CHANNEL OF DISTRIBUTION

    There are three types of distribution channel:-


    1-direct
    2-retail
    3-wholesale

    We would like to choose


    Producer --- wholesaler --- retailer --- customer
    TWO LEVEL CHANNELS
    SURVEY THROUGH QUESIONNAIRE
    PIE CHART
    How much consumers spendon skincare products on a
    monthly basis

    Approx 500

    Below 500

    Above 500
    BAR GRAPH
    ARE CUSTOMER READY TO CHANGE THIER EXISTING PRODUCT

    Can’t say

    No

    YES
    CONCLUSION
    Maximum people are ready to change their existing product
    However some people say no to change thier existing product
    whereas some people are confused in whether they should
    change thier existing product or not if we will lounge our
    product with all the preferrence features
    Hence ,if we lounch our product there are many chances of
    success of our product

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