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Retail Management Chapter 2

This document discusses different types of retailers. It describes variety and assortment as measures of breadth and depth of merchandise. It then categorizes retailers as food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. General merchandise retailers include department stores, discount stores, specialty stores, drugstores, extreme value retailers, and off-price retailers. Non-store retailers comprise electronic retailers, catalog retailers, and vending machine retailers. The document also mentions service retailers and types of retail ownership.

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234 views23 pages

Retail Management Chapter 2

This document discusses different types of retailers. It describes variety and assortment as measures of breadth and depth of merchandise. It then categorizes retailers as food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. General merchandise retailers include department stores, discount stores, specialty stores, drugstores, extreme value retailers, and off-price retailers. Non-store retailers comprise electronic retailers, catalog retailers, and vending machine retailers. The document also mentions service retailers and types of retail ownership.

Uploaded by

magalongjeremyglene
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Retail Management

Chapter 2: Types Of Retailers


•Variety - is the number of merchandise
categories a retailer offers. It is often
referred as breadth of merchandise
carried by retailer.

•Assortment - is the number of


different items in a merchandise
category. It is referred to as depth of
merchandise.

•SKU or stockkeeping unit - each


different item of merchandise.
•Food Retailers
• Conventional Supermarket - is a self-service
food store offering groceries, meat and produce
with limited sales of nonfood items, such as
health and beauty aids and general
merchandise.
• Trends in Supermarket Retailing

- Competition (in terms of distribution,


cost, prices)
- Changing Consumption Pattern (time
pressure, eating out more, meal solutions)
• Supercenters - the fastest growing retail
category; are large stores that combine a
supermarket with a full-line discount store.
•Warehouse Clubs - are retailers that offer a limited
and irregular assortment of food and general
merchandise with little service at low prices for
ultimate consumers and small business.
•Convenience Store - provide a
limited variety of assortment of
merchandise at a convenient
location.
•Typically receives deliveries
everyday.
•They can charge higher prices
than supermarkets.
•General Merchandise Retailers
•Department Stores - retailers that carry a
broad variety and deep assortment, offer
customer services and organize their stores
into distinct departments for displaying
merchandise.
Full-line Discount Stores-
retailers that offer a broad
variety of merchandise,
limited service and low
prices.
•Offer brands that are less
known or fashionable
compared with those in
department stores.
•Specialty Store -
concentrates on limited
number of complementary
merchandise categories and
provide a high level of
service in relatively small
store. Ex. Those only offering
cosmetics or perfume.
Drugstores - specialty stores concentrating on health
and personal grooming merchandise.
•Extreme value retailers - are
small, full-line discount stores
that offer a limited merchandise
assortment at very low prices.
•Example 99 store
•Off-Price Retailers - also
known as close-out retailers
wherein they offer inconsistent
assortment of brand name
merchandise at low prices.
•Outlet store / Factory outlet
Non-Store Retailers
•Electronic Retailers -
also known as e-tailing,
online retailing and
internet retailing. They
communicate to
customers and offer
goods and services
through internet.
•Catalog Retailing – the
retail offering is
communicated through
catalog, whereas direct-
mail retailers communicate
through letters and
brochures.
•Vending Machine
Retailing – merchandise
or services are stored in a
machine and dispensed
to costumers when they
deposit card or credit
card.
• Service Retailers
Firms that primarily sells services
rather than merchandise.
Examples are airline, banks,
education, fast food, insurance,
restaurants etc.
•Types of Ownership

• Independent, Single-
Store Establishments
• Corporate Retail
Chains
• Franchising

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