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DMS301 M

The document contains a series of questions about digital marketing and advertising terms. Each question is followed by "Tell me, 'What is it?'" and prompts the reader to identify a term. The questions cover topics like social media complaints, benefits of analog vs digital, ad exchanges, data collection platforms, and different types of online and offline customer journeys.

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Ngọc Dương
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31 views19 pages

DMS301 M

The document contains a series of questions about digital marketing and advertising terms. Each question is followed by "Tell me, 'What is it?'" and prompts the reader to identify a term. The questions cover topics like social media complaints, benefits of analog vs digital, ad exchanges, data collection platforms, and different types of online and offline customer journeys.

Uploaded by

Ngọc Dương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Happy New Year

& Now….
Here is Your
Question
Tell me, “What is it?”

Consumers with large numbers of followers on social


media often post complaints about bad product
experiences. This is an example of _______.
Tell me, “What is it?”

The benefits of the digital are greater the benefits of the


analog.
Tell me, “What is it?”

_________ is a technology-supported trading platform


that facilitates the buying and selling of media advertising
inventory from multiple sources.
Tell me, “What is it?”

The benefits of the analog are greater than the benefits of


the digital; things appear to be relatively untouched by the
digital revolution.
Tell me, “What is it?”

Customers first visit a physical store and then order online.


This is called _______.
Tell me, “What is it?”

The synergies between the analog benefit of tangibility


and the digital benefit of visibility.
Tell me, “What is it?”

________ uses a web user’s browsing history to create and


deliver marketing messages that are relevant.
Tell me, “What is it?”

Sending a promotional message by email avoids the cost


of paper and postage. This is an example of ________.
Tell me, “What is it?”

________ leverages a business’ own data on existing


customers to find new leads with similar characteristics
and activity on digital media platforms.
Tell me, “What is it?”

Technologies and platforms that help advertisers discover,


evaluate, and buy the inventory are called _________.
Tell me, “What is it?”

Buy a thing in a physical store using cash to avoid the


chance that the purchase from an Internet browsing history
or online credit card statement is recorded. This is an
example of _________.
Tell me, “What is it?”

The analog can also be transformed when it subtracts the


digital.
Tell me, “What is it?”

________is a software platform used for collecting and


managing data.
Tell me, “What is it?”

_________ is an automated real-time auction that takes


place in open ad exchanges for buying and selling digital ad
impressions.
.
Tell me, “What is it?”

The multiplicative benefits of the analog times the digital


are greater than the benefits of just the analog or the digital
by themselves.
Tell me, “What is it?”

The advertiser willing to pay the highest price wins the


bid. But only pays the price offered by the second highest
bidder plus one cent. This is called _________.
Tell me, “What is it?”

Customers first obtain product information online and then


buy it in a physical store. This is called _________.
Tell me, “What is it?”

_________ is a form of Internet marketing that involves


the promotion of websites by increasing their visibility in
Search Engine Result Pages or SERPs, primarily through
paid advertising and Search Engine Optimization.

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