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    Marketing F 110

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    studentnadimnahim36
    IBM has been successful in institutional and government markets by focusing on customer-driven strategies and partnerships. IBM understands customer needs by building close relationships and implementing customer-driven marketing. IBM has transformed its business to offer comprehensive IT solutions, consulting, and advice to solve complex problems for large businesses and government entities.

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    Marketing F 110

    Uploaded by

    studentnadimnahim36
    14 views3 pages
    IBM has been successful in institutional and government markets by focusing on customer-driven strategies and partnerships. IBM understands customer needs by building close relationships and implementing customer-driven marketing. IBM has transformed its business to offer comprehensive IT solutions, consulting, and advice to solve complex problems for large businesses and government entities.

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    IBM has been successful in institutional and government markets by focusing on customer-driven strategies and partnerships. IBM understands customer needs by building close relationships and implementing customer-driven marketing. IBM has transformed its business to offer comprehensive IT solutions, consulting, and advice to solve complex problems for large businesses and government entities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views3 pages

    Marketing F 110

    Uploaded by

    studentnadimnahim36
    IBM has been successful in institutional and government markets by focusing on customer-driven strategies and partnerships. IBM understands customer needs by building close relationships and implementing customer-driven marketing. IBM has transformed its business to offer comprehensive IT solutions, consulting, and advice to solve complex problems for large businesses and government entities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    IBM's Success in Institutional Markets

    Focus on B-to-B partnerships


    and customer-driven strategies

    IBM derives most B-to-B focus on solving Transformed business


    revenue from large complex info to offer IT, software,
    businesses and analytics problems services, consulting
    and institutions

    Understanding Employees build close Examples: Vivek


    customer needs relationships with Gupta's success
    and implementing institutional in understanding pain
    customer-driven customers points and finding
    marketing solutions
    IBM's Success in Government Markets

    Understanding and Meeting


    Government Customer Needs

    IBM's primary IBM has transformed Importance


    customers are large its business to offer of understanding
    businesses, a comprehensive the specific needs
    institutions, range of integrated and priorities
    and government information of government
    entities technology, software, customers
    services, consulting,
    and advice

    Significance Example of an IBM Emphasis on


    of partnering with employee a customer-centric
    government developing approach in the
    customers to solve relationships with government market
    their complex government and IBM's ability
    information decision-makers to provide end-to-
    and analytics to successfully sell end
    challenges IBM solutions solutions
    IBM is the most valuable IBM has shifted into data analytics,
    B-to-B brand in the cloud computing, cybersecurity,
    world, valued at 94 social networking, and mobile
    billion technology solutions

    IBM's emphasis is IBM works closely with B-to-B


    on partnering with large customers on assessing, planning,

    IBM's Success
    business designing, and implementing their
    and institutional … data and analytics systems

    in Institutional IBM has survived

    and Government
    IBM's marketing campaign positions
    and thrived for over 100
    the company as a leader in the
    years, unlike other

    Markets
    new 'cognitive era'
    Fortune top-25 …

    IBM's focus on B-to-B IBM's mission


    has transformed
    IBM's success in B-to-B marketing
    involves developing close day-in,
    marketing to delivering insights day-out working relationships with

    and customer solutions and solutions … customers

    IBM now offers a full IBM's top salesperson, Vivek Gupta,


    slate of integrated focuses on understanding customer
    information technology, pain points and finding complete
    software, and business … solutions

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