Chapter 1 BA
Chapter 1 BA
• When you collect quantitative data, the numbers you record represent real
amounts that can be added, subtracted, divided, etc. There are two types of
quantitative variables: discrete and continuous.
Categorical variables
Discrete: Any numerical variables you can realistically count, such as the coins in your wallet or
the money in your savings account.
Continuous: Numerical variables that you could never finish counting, such as time.
Binary: Variables with only two categories, such as male or female, red or blue.
Nominal: Variables you can organize in more than two categories that do not follow a
particular order. Take, for example, housing types: Single-family home, tiny home .
Ordinal: Variables you can organize in more than two categories that follow a particular order.
Take, for example, level of satisfaction: Unsatisfied, neutral, satisfied
*Note that sometimes a variable can work as more than one type! An ordinal variable can also
be used as a quantitative variable if the scale is numeric and doesn’t need to be kept as
discrete integers. For example, star ratings on product reviews are ordinal (1 to 5 stars), but
the average star rating is quantitative.
Exercise