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Final Report Montenegro

This document proposes a project to rebrand and develop tourism in northern Montenegro. It begins by outlining the current situation - northern Montenegro receives less tourism development and investment. Then, it discusses key ideas from a training course about transforming negatives into positives through community-based tourism festivals. The proposed project would create a 10-day "Let's Go North" festival across four northern towns, featuring various winter activities like snow sculpting, skiing lessons, and snowball fights to attract adventure seekers. The goal is to change perceptions of the cold north and create jobs through increased regional tourism. In conclusion, the festival could help reposition and develop the underserved northern region.

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CarrieCg
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46 views23 pages

Final Report Montenegro

This document proposes a project to rebrand and develop tourism in northern Montenegro. It begins by outlining the current situation - northern Montenegro receives less tourism development and investment. Then, it discusses key ideas from a training course about transforming negatives into positives through community-based tourism festivals. The proposed project would create a 10-day "Let's Go North" festival across four northern towns, featuring various winter activities like snow sculpting, skiing lessons, and snowball fights to attract adventure seekers. The goal is to change perceptions of the cold north and create jobs through increased regional tourism. In conclusion, the festival could help reposition and develop the underserved northern region.

Uploaded by

CarrieCg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Content

• Current situation
• Main ideas learned on this training course
• Project idea
• Conclusion
FINAL REPORT
Let`s go north

Head of Department for development of nation brand


Ministry of Economy
Government of Montenegro
Content

• Current situation
• Main ideas learned on this training course
• Project idea
• Conclusion
Current situation

- Member of Ex Yugoslavia
- Natural beauties as tourism resources
- Focus on central and south region
- Foreign Direct investments
- Elite tourism – luxury resorts
Current situation
- North of the country
- Cold weather and a lot of snow
- Bad image of the north of country
- No activities during winter
- Less developed
- Drain of young labor force
- Poor living standard
Main ideas learned
on this training course

- Transformation of negative existence to


positive and interesting tourism product
- Community based tourism
- Practical examples: Sapporo Snow Festival,
Drift Ice Walk, Shiretoko Drift Ice Festival, Biei
snow activities
Main ideas learned
on this training course
Main ideas learned
on this training course
Main ideas learned
on this training course
Main ideas learned
on this training course
Project idea

• Area cover by project: Savnik,


Zabljak, Tara Bridge and Pljevlja
• Main aim: re-brand north of the
country
• Create positive image

Target market:
Adventure seekers
1. Domestic tourists and tourists
from neighborhood countries
2. Tour operators and agencies
3. Foreign tourists (existing
markets like Russia, Germany,
Ukraine, Poland, Turkey, United
Kingdom etc)
Project idea
• Key concept: Transforming negative to
positive – re branding of north
• How? Festival ,,Let`s go north``
• Duration: 10 days:
1. Savnik –3 days including opening ceremony
2. Zabljak – 3 days
3. Tara Bridge – 1 day
4. Pljevlja – 3 days including closing ceremony
Project idea
• Preconditions:
1. Raising conscience of local people on importance
of engaging and putting their skills and potentials in
creation of tourism product
2. Educations, lectures and workshops for residents
3. Support and cooperation between all entities
important for organization and implementation of
the festival
4. Establishing Organizational Committee
(representatives of local and national government,
tourism organizations, residents, tour operators …)
Project idea

• Basic informations
about Savnik:
- smallest and less
developed city
- lowest number of
residents (2,077 )
- two small hotels(one
with 2 stars and other
with 1 star)
Project idea
• Activities in Savnik: 3rd day
1st day • poet’s night ,,Let it snow`` -
• opening ceremony music concert / presentation of the poems by
Montenegrin singers/band with authors, choosing the winner
local food and drinks (location Pekic`s house)
2nd day
• workshop for painting the snow at
main square (snow graffiti)
/exhibition of works
• choosing the winner
• snow movie night at Pekic`s house
3rd day
• snow exercising –basket snowball
competition/hula hoop
competition/making snowballs
competition at main square
Project idea
• Basic information
about Zabljak:
- away from Savnik 20
minutes by car
- ski resort
- national park called
Durmitor
- 14 hotels (4 with 4stars,
6 with 3 stars and 4
with 2 stars)
Project idea
• Activities in Zabljak:
4th day
- horse riding in the snow
- ways of our ancestors
- snow food night
5th day
- snowmobile, snow rafting
- free ski lessons for children and
adults/free ski pass
- party at the Ski resort bar starting in
the early evening, after skiing
activities, with DJ
6th day
Exhibition of local products and
souvenirs from those tree towns
Project idea

7th day - Number of participants per group


• Tara Tiver Bridge: is 5
- built between 1937 and 1940 - Number of groups is limited on 8
- most visited attraction in - Snowball fight lasts 30minutes
Montenegro
- Snowball fight
Project idea

• Basic informations about


Pljevlja:
• industrial town and
tourism is actually not
well developed
• Tourists not stay -passing
through the town
• Seven hotels, 2 hotels
with 4 stars, 3 with 3
stars, 2 of 2 stars hotels
• Park called Vodice
• Hill called Kipa
• Ice rink
Project idea

• Activities in Pljevlja:
8th day
• sledding competition for children
• shovel competition for adults snow
shoe walking and snow tubing in the
afternoon
9th day
• workshop for making snow
sculptures, at park
• theater play organized in cooperation
with local high schools / snow as
theme of play
10th day
• competition in making snowman for
children
• free ice rink lessons /city center –
2pm until 7pm
• Closing ceremony at park /
illumination of park/ ice bar/local
singers and bends
Conclusion
• Let`s go north festival – force for reposition
north and change bad image caused by snow
and cold weather
• Regional branding
• Development of north
• Creation of jobs
• Creation of small family businesses
• Strengthening domestic production
Questions?
Come and see what we have 

Thank you for your attention

[email protected]

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