Project Proposal

Project Proposal
Prepared by: Clare T. Siplon

Below is a sample template of a project proposal. Fill in the parts that are missing. Just choose
from the box below. Write your answers on your notebook.
Match column B with column A. Write only the letter of your
answer.
What is a Project Proposal?
 A project proposal is the document that facilitates a professional relationship between an
organization and outside contributors. Typically, a project proposal is the initial framework
for establishing the concept of the project and includes what you want to accomplish, an
explanation of objectives, and plans for achieving them. It is common for a project
proposal to include a list of activities or tasks that will be associated with the project,
illustrate the significance of this specific project idea, and explain the origins of this
project.
 A project proposal is also the marketing document that kicks off a relationship between an
organization and outside project stakeholders. Creating a proposal allows an organization to
establish a formal, logical presentation to an outside worker or project donor. Proposals are
generally drafted during one of the early phases of your project (before detailed plans are
made and resources are allocated). Therefore, time and budget estimates are often rough, at
best.
Advantages of a clear project proposal
 1. Establishes Project Viability.

➢ Clear proposals prove the viability of a project or program.
 2. Clarifies Expectations.
➢ Increase clarity regarding requirements and project roadmap.
 3. Creates Structure.
➢ Structure and organization is established up front, reducing the chance for misalignment.
 4. Increases Budget.
➢ Successful proposals lead to approved budgets and financial support for organizational growth and project replication.
 5. Fuels Business Growth.

➢ Proposals play an integral part in organizational growth, helping in budget approval and new client adoption.
 6. Exposes the Brand.
➢ Reaching out to stakeholders and building alliances increases credibility and exposure in the community at
large.
 7. Ensures Future Success.

➢ Having detailed your project’s methods and measurement tools in advance builds accountability into every
step of your work.
 8. Establishes How to Plan for Success.

➢ Integrating grant writing into day-to-day work turns proposals into useful planning documents and detailed
templates for project implementation.
Different Types of Project Proposals
 1. Formally Solicited
A formally solicited project proposal is established in response to an official request
for a new proposal. In this case, a Request for Proposal (RFP) document is used to
outline client demands and specific needs. A formally solicited proposal is the
structured and specific response to said RFP. Having an RFP makes the entire
proposal process easier. As the specifics are spelled out, project planning can prevent
misunderstandings or a lack of information that may cause complications later.
 2. Informally Solicited
An informally solicited proposal does not require an RFP. That is, there is no
specific document required to outline customer or audience demands. This is the
initial rough starting point when proposing a project’s viability. The major
differentiator between a formal and informal project proposal is the number of
details involved in planning. Informal proposals lack granular project details,
such as goals, deliverables, and methods. An informally solicited project
proposal can be understood as a proposal request that is lacking specifics.
 3. Unsolicited
Unsolicited project proposals can be compared to a cold call — no one asked for
or expected to receive one, but if the audience can relate to the proposal, it can
prove extremely valuable. An unsolicited proposal is typically formed from more
ad-hoc activities, such as an “aha” moment or an enlightening conversation with
a customer. Unsolicited proposals can be the most difficult types to write, as you
will have to put extra work in to convince the audience of the project’s viability.
Many times, these proposals require the most research and the most finesse, as
the audience is unaware that the proposal is even coming their way.
 4. Continuation
Continuation project proposals are essentially an update or reminder for ongoing
and already approved projects. This type of proposal is the simplest to construct,
as it is a continuation of already existing documentation. A continuation proposal
can be thought of as a check-in with the audience to ensure the correct funds are
provided for the next phase, as well as discussing progress and accounting for any
changes before moving forward.
 7. Renewal
A renewal project proposal is required when an ongoing project has been
terminated or the resources and support behind such project can no longer be
used. This proposal is more about proving that the return on investment is
greater than the money being spent on resources so that the project can begin
again.
 8. Supplemental
A supplemental project proposal is required when more resources are required
to complete a project than were originally proposed. The main goal of a
supplemental proposal is to prove the value of adding resources and update the
audience with a timeline based on this new plan. Many times, a supplemental
proposal is required when the original project scope has grown beyond initial
expectations. It can be seen as a continuation of the original proposal
document.
How to Write a Project Proposal
After considering what type of proposal is the best fit for you and your project, it is time to start
planning your document.
It is imperative to keep in mind that, regardless of the proposal type, you will always want to check
the following boxes when starting a proposal document.
 ➢ Define your audience.
 ➢ Determine the problem being solved by your proposal.
 ➢ Conduct research on the current state of the issue and potential solutions.
 ➢ Proactively determine the effect that this project will have on company success.
 ➢ Establish a timeline and determine the type and amount of resources required.
 ➢ Begin to outline your proposal document.
SAMPLE PROJECT PROPOSAL
Section OUTLINE
1: Project Information
This section intends to provide a high-level picture of the project as well as convey
the most critical project details.
❖ Include the following in this section:

✓ Name of the Organization
✓ Project Title
✓ Project Summary
✓ Project Timeframe
✓ Prepared By
✓ Attached Documentation
✓ Project Contacts (any individuals involved in the project)
Section 2: Project Summary
The goal of this section is to present the reasons for doing this project as well as
stating all of the objectives. In this section in particular, it is very important to
write concisely and clearly. Some project professionals even suggest writing the
project summary last.
❖ Before you begin writing, you should be able to answer the following
questions.
✓ Why are you doing this project?
✓ What will you be doing?
✓ How will you be doing it?
✓ Who will be doing it?
✓ Where will it be done?
✓ How long will it take?
✓ How much will it cost?
Project Background
 This section of the proposal requires a few succinct sentences that clarify
the problem your proposal is tackling. Here, it is critical to explain the
current state of the problem and why your audience should care about
solving it. Make sure to include references and statistics in this section.
Best practice is to keep this no longer than 1 page.
Project Objectives
 Use this section of the proposal to explicitly list the goals that the project
is trying to achieve.
Section 3: Project Methodology
The project methodology section of a proposal is where you detail the plan for how
the objectives mentioned in the previous section will be achieved. This is the first
section of the proposal that details the course of action to remedy the problem and is
meant to prove that adequate research has been done for this decision. To start,
outline the methodology being used, the population being addressed, and establish
the process for reaching your objectives.
❖ This section is typically broken into three parts:
 The Project Approach Summary

Use a few sentences to describe the overall approach to the project. This includes
how the team will be organized, what tools will be used, and how changes will be
addressed during execution.
 Task Breakdown and Time Estimates
This is the section of the proposal where a detailed project schedule is presented. To
start, make a list of tasks that are required for the project as well as an estimation of
the hours required to complete each one. From there, you can take a look at your
resource pool and allocate your team accordingly. The purpose of this section is to
establish the time and steps it will take to achieve the solution, as well as the
resources involved in each section. Here is where you start to see ideas turn into
action. A project proposal will often include a gantt chart outlining the resources,
tasks, and timeline.
 Project Deliverables
This is where you list out all the deliverables you expect to see after the project is
closed. For example, this could be products, information, or reports that you plan to
deliver to a client. Ensure that each deliverable has an associated estimated delivery
date.
Section 4: Project Risk Management
This section is dedicated to managing change during project execution. Clients know
that a proposal rarely covers everything that is required to achieve the given project,
so change management techniques are required. Establish how you will monitor
project success throughout its entire life cycle to show clients that when and if
change occurs, the project will not go haywire.
❖ This section is broken into two parts:
 Risk Management Plan

A detailed plan of action to minimize the chance of risk or change during the project
lifecycle.
 Risk Register
A line-item list of risks and potential counter efforts that will be used to counteract
these risks.
Section 5: Project Costs
This section is dedicated to estimating the overall cost of the proposed project.
❖ This section is broken into three major parts:
 Project Budget
This should be a detailed, line-item budget broken up by different project categories,
such as travel, salary, or supplies. Ensure all overhead or indirect costs are also included
in the budget.
Budget Narrative is a brief list of commentaries on the budget if any further
clarification or justification is needed.
 Additional Financial Statements
Some projects, depending on complexity, will require additional financial statements
like a profit and loss statement, a tax return, or funding sources.
Section 6: Conclusion
The conclusion section of a project proposal intends to be a brief review of all
the points already discussed. This is your last chance to win over your
audience, so ensure that you incorporate the most important evidence to receive
approval. This is also the final moment to prove you have adequately
researched all solutions and your proposed method is the best for business.
Section 7: Appendix
This section is dedicated to any additional charts, graphs, images, or reports that were
cited in the proposal. Many times, referenced material will go into the appendix as it
does not naturally fall into the main body copy of the proposal.
Final Thoughts:
✓ Determine your project proposal type first for an effective presentation.
✓ Make sure your proposal targets your audience and clearly defines the problems it
will solve.
✓ Follow the seven sections of a proposal to more effectively convince your
audience.
✓ Ready to start delivering projects more predictably and profitably? See why
modern professional service organizations choose Mavenlink for managing project

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Project Proposal

Prepared by: Clare T. Siplon

 1. Establishes Project Viability.

 5. Fuels Business Growth.

 7. Ensures Future Success.

 8. Establishes How to Plan for Success.

❖ Include the following in this section:

 The Project Approach Summary

 Risk Management Plan

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