Native American Film Festival - 3

Native
American Arts
& Film Festival
Creative Brief
Agenda
• Overview / Background
• Objective
• Brand of the Arts & Native American Film Festival
• Competition
• Logo of Native American Film Festival
• Tone/Message
• Target Audience
• Marketing Strategy
• Key Message/ Promise
• Call to Action
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Overview/ Background
• The Native American Arts & Film Festival is a platform dedicated to promoting
and showcasing films and media created by Native American filmmakers and
artists. The festival aims to provide a space for Indigenous voices and perspectives
to be heard, while also promoting cultural awareness and understanding of the
diverse Native American communities and their histories, traditions, and cultures.
Creative Brief 20XX 3

Objective
• Gain sponsorship and donors for the Native American

Film Festival.
• Inform the public there is a Native American Film
Festival in Rock Hill, SC and show South Carolinians on
why they should attend.
• Show people the cultural experience they will get in
attending a Native American Arts & Film Festival

Brand of the Native American Arts
& Film Festival
What do we want the brand of the Native American Film Festival to be?
Expose the public to Native American artists. This will help public gain better
understanding and appreciation for the culture and traditions of indigenous
people
Educate the public on the Native American film and arts industry. Some films
depict indigenous people in stereotypical terms. Festivals like this help to
change this stereotype
Celebrate and showcase the talents of Native American filmmakers and

artists
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Competition
•Charleston International Film Festival- Independent film from
around the world, with a focus on emerging talent and unique
perspectives.
•Greenville International Film Festival- Independent films from
around the world, with a focus on environmental and social justice
themes
•Columbia International Film and Video Festival- Independent
films, videos, and animations from around the world, with a focus on
emerging talent and unique perspectives.

Logo
Logo #1 Logo #2 Why these logos?

• In Native American culture the sun
represents life-giving abundance
with its warmth radiating healing
and peace. Water symbolizes the
origin of life, the assurance of
fertility, and the promise of
sustenance.
• Simplicity is key- keeping the logo
simple is more memorable to the
consumer. They are able to
remember it more easily and
associate the symbol with the brand.

Tone/Message of the festival
“An indigenous portal to share with
Value the world”
Educate
• Show the benefit on why • Elaborate on this message by • People love to learn about
donors and sponsors should showcasing some of the new cultures. According to
invest in the Native Native American HHS.gov, Native Americans
American Festival. Doing filmmakers, their viewpoints are only 2% of the U.S
this helps to create value in and different stories that they population. Not many
the Native American Film will bring to the film Americans are familiar with
Festival. festival. These films are the story of Native
often excluded from Americans besides what
mainstream media. people were taught in
elementary school.

Target Audience
Sponsors/ Donors- Demographic of people who have a household income of $60,000
and up. This demographic have extra funds to spend on the arts, like movie festivals.
Baby boomers (born 1946-1964) (59-77 years old) and Generation X ( born 1965-
1980) (43-58 years old) have the most disposable income, which means they have
more money to spend on wants. Like investing in movie festivals and attending movie
festivals.
Attendees: Movie watchers of independent film festivals are mainly the youth
demographic ages 16-24 years old.

Marketing Strategy
• Social media advertising is our friend! Baby Boomers and Generation X use Facebook
and Instagram on a regular basis. Facebook is used more than any other social media
platform. Advertising on these platforms will help reach our target audience.
• Email Advertising- Getting a database of email addresses will help reach our target
audience. Email advertising helps to build credibility of the Film Festival, helps to build
stronger relationships with the public and increases traffic to the film festival website.
Some simple ways to get email addresses is through word of mouth or reaching out to
local companies and local universities like Winthrop may have a large database of email
addresses they are willing to share.

Key Message/ Promise
• The key message or promise of the arts and film festival is, this festival “is an
indigenous portal to share with the world”. It will feature the rich and diverse
stories and perspectives of Native American filmmakers and artists.
• The primary focus is promoting and showcasing the works of Native American
filmmakers and artists, while also serving as a platform for cultural awareness and
understanding of Indigenous Communities traditions, histories and cultures.
• Art and film festivals help build connection and community. They will provide an
insight to people who are curious or passionate about the indigenous community.
The Native American Film Festival will educate, entertain and shine a light on a
culture that has been overlooked.

Call to Action
Good call to action consists of words to persuade people like, get started, act now
or share this link. These word help build intrigue and interest with the brand
On our Native American flier, key words like to purchase tickets you will click on
the “get started” link which will take you to a landing page, this page will feature
all information about the Native American arts and film festival and how to
become a sponsor/ donor or purchase tickets.
QR CODE on the flier is essential, everyone has a mobile phone. This makes the
process even more seamless to purchase sponsorship or tickets. More and more
TV networks, like ABC and NBC are using QR codes to sell products to
consumers. This makes it easier for the consumer to purchase the items they are
seeing being advertised.

“An indigenous
portal to share
with the
world”

Desha, Max
Camille S. &
Camille!
Thank you

Native American Film Festival - 3

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Presentation title 20XX 2

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• Gain sponsorship and donors for the Native American

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Celebrate and showcase the talents of Native American filmmakers and

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Logo #1 Logo #2 Why these logos?

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