This document discusses different types of media, including print media like books, newspapers, and magazines; cinema/film; broadcast media like radio and television; video games; and the internet. It notes key aspects of each media type, such as print media being the earliest mass media and Johannes Gutenberg inventing the printing press, films enhancing experiences through audio and video, and radio and television being ubiquitous household media. The document concludes by discussing how various media forms intersect through synergy, convergence, and new technologies that combine different media types.
This document discusses different types of media, including print media like books, newspapers, and magazines; cinema/film; broadcast media like radio and television; video games; and the internet. It notes key aspects of each media type, such as print media being the earliest mass media and Johannes Gutenberg inventing the printing press, films enhancing experiences through audio and video, and radio and television being ubiquitous household media. The document concludes by discussing how various media forms intersect through synergy, convergence, and new technologies that combine different media types.
This document discusses different types of media, including print media like books, newspapers, and magazines; cinema/film; broadcast media like radio and television; video games; and the internet. It notes key aspects of each media type, such as print media being the earliest mass media and Johannes Gutenberg inventing the printing press, films enhancing experiences through audio and video, and radio and television being ubiquitous household media. The document concludes by discussing how various media forms intersect through synergy, convergence, and new technologies that combine different media types.
This document discusses different types of media, including print media like books, newspapers, and magazines; cinema/film; broadcast media like radio and television; video games; and the internet. It notes key aspects of each media type, such as print media being the earliest mass media and Johannes Gutenberg inventing the printing press, films enhancing experiences through audio and video, and radio and television being ubiquitous household media. The document concludes by discussing how various media forms intersect through synergy, convergence, and new technologies that combine different media types.
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THE TYPES OF
MEDIA Prepared by: Theresa Aquino Checked by: Ms. Ricalyn P. Rico All about the Different Forms of Media .
Press Cinema Radio Television Video Games
Internet/WWW
It is important to note what each of these media
types are, what they offer, and how they complement each other. PRINT MEDIA Print Media is undeniably the most efficient way of communicating to a large audience. This type of media refers to materials that are written and are physically distributed. Johannes Gutenberg invented “printing press” in the year 1440. This eventually led to the mass production of books, which gave people an access to knowledge that they never dreamt of during those time. Print media can either be in the form of book, a newspaper or a magazine. PRINT MEDIA Books are the very first mass media in human history. Baran (2010) considers books as very personal because they contain records of past experiences and human knowledge that are passed on to later generations. When you read a book, you are able to stretch your imagination and think deeper about ideas that you do not normally encounter in your everyday life. Books are movers and shakers of culture. PRINT MEDIA Newspapers and magazines are advertising-based. This means that a large bulk of the earnings of magazine and newspaper publishers come from advertising products rather than selling the magazine or the newspaper. Newspapers and magazines are published regularly, whereas books may come out depending on the publisher’s prerogative. Magazines and newspapers may be targeted for the general audience or may address the interests of a particular group of readers. Magazines typically contain features or human- interest articles. Both the magazine and the newspaper may also have online versions. FILM/CINEMA It is considered impressionable and has a cathartic effect to its audience. With moving/motion pictures, the film is able to enhance the media experience of its consumer because of the audio-video component which heightens both the sense of hearing and sense of sight. Films are very important cultural artifacts because, like books, they reflect the desires, ideologies, and sensibilities of the culture to which they originate from. BROADCAST One of the most distinctive characteristics MEDIA of the broadcast media is their ubiquity. They are considered “household” media. The broadcast media come in two forms- radio and television. According to Baran (2010), radio was the first electronic mass medium and the precursor of television. Radio was the “young people’s media”. BROADCAST MEDIA Evident in the proliferation of FM radio stations catering to the musical taste of younger generations, also known as format radio. In the Philippines, you customarily expect FM programming to be format radio, whereas AM programming is dominated by a news format. Broadcasting has also started to conquer the Internet and mobile technology through Internet-based radio and television. BROADCAST MEDIA Some think that next to printing press, it is the second most important invention. “Television has changed the nature, operation, and relationship to their audiences of books, magazines, movies, and radio (Baran, 2010)”. Others think that television has significantly dumb-down its content to adhere to what they call the “least common denominator”. Television program avoid burdening the audience of complex and complicated messages. VIDEO GAMES Video games continue to grow popular to both young and old because of their increased interactivity and interconnectivity. “from game consoles to personal computers to the Internet to cell phones (Baran, 2010)”. INTERNET is a development in media technology that is at the heart of all the convergence that you see occurring in traditional media. The Internet made it easier to address a wider audience in all corners of the world. Ideas reach other people in a shorter span of time. Access to content whenever and wherever is almost possible. Points of Intersection among Media Forms Synergy is an “interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects”. A cable company subsidiary owning a print media arm and film production unit. Points of Intersection among Media Forms Synergy is also a driving force for merges and acquisitions in the media and telecommunications industries. Example: telecommunication magnate having an interest to buy another local television station to directly compete with the biggest network. Points of Intersection among Media Forms Convergence means the combination of various elements to create new whole. It is a trend that cannot be done away with because the audiences are getting more fragmented. Media organizations would like to reach as many as they can by diversifying the delivery of their message Smart phones these days have no radio and television applications, which is clear example of convergence. The end!
