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Parul University: Brittania

Britannia Industries was founded in 1892 in Kolkata, India and is now one of India's oldest existing companies. It is part of the Wadia Group and had revenue of 11,878.95 crores INR in 2020. Britannia's core business is in bakery products like biscuits, which account for 95% of its annual revenue. It also has a dairy business that contributes around 5% to its revenue. Between 1998-2001, Britannia grew at a compound annual rate of 16% compared to the industry average of 20%. Today it has a estimated market share of 38% in India.

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29 views10 pages

Parul University: Brittania

Britannia Industries was founded in 1892 in Kolkata, India and is now one of India's oldest existing companies. It is part of the Wadia Group and had revenue of 11,878.95 crores INR in 2020. Britannia's core business is in bakery products like biscuits, which account for 95% of its annual revenue. It also has a dairy business that contributes around 5% to its revenue. Between 1998-2001, Britannia grew at a compound annual rate of 16% compared to the industry average of 20%. Today it has a estimated market share of 38% in India.

Uploaded by

prathamgandhi000
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Parul university

Brittania
Britannia - Founder and History
Britannia Industry was founded in 1892 by a group of British businessmen with an investment of
₹295. Initially, biscuits were manufactured in a small house in central Kolkata.
Britannia is one of India’s oldest existing companies. It is now part of the Wadia Group headed by
Nusli Wadia. Britannia’s revenue stood at 11,878.95 crores INR (US$1.7 billion) in 2020.
1979 - The Company redefined itself from Britannia Biscuit Company Limited to Britannia
Industries Limited.
Britannia - Mission
The mission statement of Britannia says, "To improve the financial health of our members
and customers by satisfying their evolving borrowing, investment and housing needs.“
Britannia - Products
Bakery Products : Biscuits account for 95% of Britannia's annual revenue. The company's
factories have an annual capacity of 433,000 tonnes. The brand names of Britannia's biscuits
include VitaMarieGold, Tiger Biscuits, Nutrichoice, Good day, 50-50, Treat, Pure Magic, Milk
Bikis, Bourbon, Nice Time and Little Hearts amongst others.
In 2006, Tiger, the mass market brand, realized $150.75 million in sales, including exports to the
U.S. and Australia. This amounts to 20% of Britannia revenues for that year.
Dairy Products : Dairy products contribute close to 5% to Britannia's revenue. The company not
only markets dairy products to the public but also trades dairy commodities business-to-business.
Its dairy portfolio grew to 47% in 2000-01 and by 30% in 2001-02.
Britannia - Business Model

The company operates in two business segments, namely, bakery products and dairy
products. The company derives ~95% of its revenue from the biscuits segment while, ~5%
of its total sales coming from non-biscuits category (dairy) and International market.
The company’s Dairy business contributes close to 5 per cent of revenue and Britannia dairy
products directly reach 100,000 outlets. Britannia Bread is the largest brand in the organized
bread market with an annual turnover of over 1 lac tons in volume and Rs.450 crores in value.
The business operates with 13 factories and 4 franchisees selling close to 1 mn loaves daily
across more than 100 cities and towns of India.
Britannia - Revenue and Growth

Between 1998 and 2001, the company's sales grew at a compound annual rate of 16% against the
market, and operating profits reached 18%. Presently, the company has been growing at 27% a
year, compared to the industry's growth rate of 20%. At present, 90% of Britannia's annual
revenue of Rs 22 billion comes from biscuits.
Britannia is one of India's 100 Most Trusted brands listed in The Brand Trust Report. Britannia
has an estimated market share of 38%.
Britannia - Acquisitions

Britannia Industries, India's largest processed food company, has announced that it has entered
into an agreement with Fonterra Brands (Mauritius Holding) Ltd, Mauritius, for acquiring the
latter's 49 per cent Equity and Preference shareholding in Britannia New Zealand Foods Pvt Ltd
(BNZF), their Joint Venture Company engaged in Dairy business. This acquisition is subject to
Reserve Bank of India approval.
The company and its associates acquired majority stakes in Dubai-based Strategic Foods
International LLC and Oman-based Al Sallan Food Industries in March 2007.
Britannia - Competitors

The top 10 competitors in Britannia Industry Limited's competitive set are:


Parle Products
ITC
Horlicks
Biskfarm
Richfield Industries
Frisco Foods
Cookie Man
MTR Foods Pvt. Ltd.
Milo Australia & New Zealand
Complan and Cadbury Bournvita
Conclusion
Today more than a century after the company Was founded the tiny investment has grown into
crore of rupees. The company offers a wide spectrum of products ranging from the healthy and
economical tiger biscuits to the more lifestyle oriented Milkman cheese. With the trust of almost
one third of India’s One billion population and the strong management at The helm. Brittania
looks to continue the following path of dreaming big, being innovative and providing quality
products to its consumers.

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