BS Ethics Lesson 6

The Filipino
Value System
and its connection to business
Most Filipinos are connected together with
their beliefs, culture, tradition, characters,
traits and common values. Values are first
taught at home and are adapted and
implemented in the society. It plays a vital
role on the way we live, decide, choose and
interprets our daily activities in life.
Objectives In this lesson you should be able
to:
● Enumerate the various Filipino system that
influence business practices
● Explain the importance of Filipino values in
terms of business practices
● Make ways to improve business practices
guided by philosophies, beliefs and Filipino
values
Filipino values refer to the set of values that are significant
and inclined with one’s culture. Like family, relatives,
ancestors or friends. It preserves social harmony that
promotes connection, unity and may understand set of
people. The management and sustainability of the business
depends on the values and beliefs of the proprietor. In the
Philippines, Filipino entrepreneurs may implement rules,
practices and principles based on their values they had
grown up with their family, learned and adapted.
Values that are Integrated In Business
Practices
1. Pakikisama (Fellowship)
The word “pakikisama” (fellowship) comes from
the word “sama” and prefix “paki”, and literally
means to accompany someone. Fellowship is
used to maintain good relations with others, and
the fellowship is associated with adaptation,
dealings and harmony.
2. Hospitality
Is the relationship between a guest and a
host, wherein the host receives the guest
with goodwill, including the reception and
entertainment of guests, visitors, or
strangers.
3. Family Orientation
It refers to the family in which a person is raised.
It includes one’s parents and siblings. It may also
include grandparents or other relatives. It is a
primary platform for which one encounters early
socialization experiences. Values and beliefs can
be learned from the family that will inculcate to
a child as he/she matures into an adult.
4. Joy and Humor
Business operates and grow not only by
means of profit and management. An
entrepreneur operates business to find joy
and happiness in his life. Helping people by
promoting employment and providing
quality product and services to their clients
create a joyful feeling.
5. Ability to Survive
A Filipino has a sense of resourcefulness or the ability
to survive with whatever situation or challenges they
have. They have an extraordinary ability to create
something out of almost nothing. If a Filipino is
trapped in an uninhabited island, he would still be
able to find a safe area to stay, provide materials to
build a house, find foods to eat and create different
tools to survive.
6. Hard work and Industriousness
Filipinos are determined and persistent to
accomplish whatever they have set in their
minds. In business, hard work and
industriousness play a vital role to establish
and develop business progress.
7. Flexibility, Adaptability and Creativity
A Filipino has an ability to adapt, adopt and
adept in any changes and challenges in life
either in spiritual, social, emotional and
physical aspect. In business, unplanned and
anticipated events in market would not
disturb the flexibility and adaptability values
of Filipino entrepreneurs.
8. Utang na Loob (Debt of Gratitude)
It shows duties and responsibility to pay the
debts (utang) and return it with inner- self-
free will (na-loob) the unsolicited gift or
good treatment received from other people.
9. Filial Piety
To show respect, love, care and support to
their elders, parents, relatives and ancestors.
It upholds the affection and display courtesy
to the family that most cases are likely
working together in one company; living
together in one house; paying the house bills
of their parents.
10. Suki
It shows loyalty and trust relationship between a
customer and supplier. It usually establishes at
the market or business. If a buyer finds a trusted
seller that offers a quality product they need, the
loyalty and commercial connection of a buyer
will be established to the seller and made
several business transactions with their so called
“suki”.
Values that Should be Avoided in Business
Practices
1. Bahala Na
The Bahala Na Filipino value shows letting
things happen beyond their control. It shows
an attitude of a person that is willing to
submit everything to God or leaving things
to happen by fate.
2. Mañana
It comes from the Spanish word “Mañana”
which literally means “tomorrow” or
“unspecified future time”. In business, the
attitude that tends to delay the task, putting off
tomorrow what they can do for today or
postpone on the things that should be done right
now may reduce volume of sales, loss customer
trust and satisfaction, waste opportunities and
interrupt the work flow.
3. Ningas Cogon (flame blaze/ Combustion)
This Filipino value is one of the worst values that
we Filipino have in which we tend to show
enthusiasm over a project or activity in the
beginning then lose interest over a period of
time.
4. Amor Propio
Is a Spanish word which means “self – love”, a
sense of self-esteem or self-respect that prevents
a person from swallowing his pride and
concerned for one’s reputation. It includes
sensitivity to personal insult or affront.
5. Padrino (Whom you know system)
It supports with the strong relationship of
people. Most of the job seekers automatically
hired regardless of their qualifications and
educational background through endorsements,
political connections, family affiliations
(nepotism) or friendships (cronyism).
Wrapping up
• Filipino values can be traced from our very own Filipino culture.
• Filipino values can be inherently good or bad. Some Filipino

practice the values that are good and some live by values that are
bad.
• The well-known Filipino traits are pakikisama (fellowship),

hospitality, family orientation, joy and humor, ability to survive,
hard work and industrious, flexibility, adaptability and creativity.
While the values that should be avoided in business practice are
bahala na, mañana, ningas cogon, amor propio and padrino.
GROUP ACTIVITY
CRITERIA FOR SCORING
PRESENTATION- 40%
RELEVANCE- 40%
TIME MANAGEMENT- 20%
TOTAL- 100%

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The Filipino

• Filipino values can be inherently good or bad. Some Filipino

• The well-known Filipino traits are pakikisama (fellowship),

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