hdfc3

INTRODUCTION
HDFC INCORPORATED IN 1977 WITH A SHARE CAPITAL OF RS 10 CRORES. HDFC

HAS SINCE EMERGED AS THE LARGEST RESIDENTIAL MORTGAGE FINANCE
INSTITUTION IN THE COUNTRY.
• * THE COMPANY HAS COVERED OVER 8.7 LAKH LIVES AND OPERATES
THROUGH ALMOST 450 LOCATIONS THROUGHOUT THE COUNTRY WITH IT’S
CORPORATE HEAD QUARTERS IN MUMBAI, INDIA.
• HDFC ALSO HAS AN INTERNATIONAL OFFICE IN DUBAI, UAE WITH SERVICE
ASSOCIATES IN KUWAIT, OMAN AND QATAR.
CASE REPORT:►
Organization:- HDFC Life Insurance.
►Establishment:- August, 2000
►Brand:- HDFC
► Capacity:- Holds 26.00% of equity, 500 branches in INDIA.
Market:- Strong sales and direct marketing network.
Products:- Protection, Pension, Savings, Investment, Health along with Children and Women
plans.
►Price:- Commission Basis
► Services:- Protection Plan, Health Plan, Saving and Investment Plans, Retirement Plans,
Women’s Plan, Children Plan, Rural and social Plans.
Market Status:- Growth Stage
►Competition Level:- Competitive
► Place Of Operation:- All Over INDIA.
Vision:- The most obvious choice for all.
►Goal:- Certainty ,tax efficient ,flexibility ,liquidity.
►Aim:- Long term saving and investments.
SYNOPSIS
• RANGE OF SOLUTION:-HDFC HAS A RANGE OF INDIVIDUAL AND GROUP
SOLUTIONS, WHICH CAN BE EASILY CUSTOMIZED TO SPECIFIC NEEDS . THESE
GROUP SOLUTIONS HAVE BEEN DESIGNED TO OFFER COMPLETE FLEXIBILITY
COMBINED WITH A LOW CHARGING STRUCTURE.
• STRONG ETHICAL VALUE:- HDFC IS AN ETHICAL AND CULTURAL
ORGANIZATION. FALSE SELLING OR FALSE COMMITMENT WITH THE
CUSTOMER IS NOT ALLOWED.
• MOST RESPECTED PRIVATE INSURANCE COMPANY :-HDFC WAS AWARDED
NO.1 PRIVATE INSURANCE COMPANY IN 2004 BY THE WORLD CLASS
MAGAZINE BUSINESS WORLD FOR INTEGRITY ,INNOVATION AND CUSTOMER
CARE.
OVERVIEW
HDFC LIFE (HDFC STANDARD LIFE INSURANCE COMPANY) IS A
LONG-TERM LIFE INSURANCE PROVIDER WITH ITS HEADQUARTERS
IN MUMBAI, OFFERING INDIVIDUAL AND GROUP INSURANCE.
*IT IS A JOINT VENTURE BETWEEN HOUSING DEVELOPMENT

FINANCE CORPORATION (HDFC), ONE OF INDIA’S LEADING HOUSING
FINANCE INSTITUTION AND STANDARD PLANS , LEADING WELL
KNOWN PROVIDER OF FINANCIAL SAVINGS & INVESTMENTS
SERVICES IN THE UNITED KINGDOM.
• * HDFC LTD. HOLDS 72.37% AND STANDARD LIFE (MAURITIUS
HOLDING) LTD. HOLDS 26.00% OF EQUITY IN THE JOINT VENTURE,
WHILE THE REST IS HELD BY OTHERS.
ROLES
Provide safety and security.
2. Generates financial resources.
3. Life insurance encourages savings.
4. Promotes economic growth.
5. Medical support.
6. Spreading of risk.
1. 7. Source of collecting funds.
 What environmental factors influence the Insurance
business?
 Political forces influence the legislation and government rules and regulations under the firm
operate.
 Political constraints in the form of FDI limit, tax programs and pricing policies aimed at the
protecting the consumer.
 The most vital boon to the industry is tax exemption on investment in insurance products.
>Financially strong companies with a major stake will be able to sustain for a longer period in the
industry.
>Increase in literacy and employment has created awareness about insurance and its penetration.
>Increase in education and acceptance of equity market as common mans place to invest will
give a boost to not only insurance but all equity related instruments
>How insurance business has evolved Over a period of time?

Insurance industry is witnessing a continuous foray of new players into the sector.
The number has already reached to 15 and few others like PNB, Ranbaxy ,oriental bank of
commerce are waiting for IRDA approval
* LIC which is leading the chart has grown up despite of aggressive competition from players
like ICICI PRUDENTIAL,BAJAJ Allianz, HDFC STANDARD ….. Etc.
• The focus has been on creating a synergy and fruitful relationship with these stake holders to
maximize the business.
• * SBI LIFE, ICICI Prudential and HDFC Standard Life have been able to lead here due to
their presence in banking sector.
• * We need to know that after LIC, BAJAJ ALLIANZ is one insurance company which has
understood and implemented operation expansion in rural areas.
• In INDIA only 11% of its population is insured and there is a lot of scope to Educate people.
 What Possible option growth are there for insurance market in India
 *Due to huge profit in long term , companies with long term view are very bullish on
this sector.
 *Relaxation in FDI limit will add more players to the industry.
 *Closed ended mutual fund schemes (tax exemption available) are already knocking
at door as a maj
 to ULIPs.
 *TAT(Turn Around Time) has been a major area of concern for all insurance
companies.* All private companies have promised a better TAT to customers and they
have been claiming it as their USP over major player LIC.
 *To reach to the larger masses, private companies need to expand their presence in
rural areas which will be a capital intensive exercise.
 *The major regulator of insurance business is Insurance Regulatory and Development
Authority (|RDA).
Time period of using the debit card/credit card/both of HDFC
BANK.
Purpose for using the card of HDFC
BANK.
Problems faced in processing the card HDFC BANK
Respondents were asked to respond on would they use credit and debit
cards of HDFC BANK in future?
Satisfied with the services provided by HDFC BANK
RECOMMENDATION
* Promote insurance in colleges and corporate houses.

* Promote HDFC SLIC as an Indian Company to build trust.
* HDFC SLIC could have a brand ambassador or a mascot to promote it’s
services.
* Should have partial withdrawal from the first year onwards.
* Make products more straight forward-reduce complexities.
* Advertise about the company and it’s products-it motivates individuals
to purchase insurance.
Improve efficiency in operation.
Bring out policies with small premiums.
SUMMARY
* HDFC STANDARD LIFE INSURANCE IS THE OLDEST LIFE INSURANCE COMPANY IN THE
WORLD . IT IS THE LARGEST INSURER IN THE U.K AND IS THE 28TH LARGEST COMPANY IN THE
WORLD.
* IN INDIA, THE COMPANY IS MARKETING LIFE INSURANCE PRODUCTS AND UNIT LINKED
INVESTMENT PLANS.
* FROM OUR SEARCH POINT OF VIEW WE FOUND THE COMPANY HAS A LOT OF COMPANIES
FROM OTHER PRIVATE INSURERS LIKE ICICI, AVIVA, BIRLA SUN LIFE AND TATA ALG.
• * IT ALSO FACES COMPETITION FROM LIC. TO COMPETE EFFECTIVELY HDFC SLIC COULD
LUNCH CHEAPER AND MORE REASONABLE PRODUCTS WITH SMALL PREMIUMS AND SHORT
POLICY TERMS.
• HDFC MUST ADVERTISE REGULARLY AND CREATE BRAND VALUE FOR IT’S PRODUCTS AND
SERVICES . MOST OF IT’S COMPETITORS LIKE AVIVA, ICICC, MAX, RELIANCE AND LIC USE
TELEVISION ADVERTISEMENTS TO PROMOTE THEIR PRODUCTS.
• THE INDIAN CONSUMER HAS A FALSE PERCEPTION ABOUT INSURANCE-THEY FEEL THAT IT
WOULD NOT BENEFIT THEM IF THEY DO NOT LIVE THROUGH THE POLICY TERM.

hdfc3

Uploaded by

Copyright:

Available Formats

hdfc3

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

hdfc3

Uploaded by

Copyright:

Available Formats

INTRODUCTION

HDFC INCORPORATED IN 1977 WITH A SHARE CAPITAL OF RS 10 CRORES. HDFC

*IT IS A JOINT VENTURE BETWEEN HOUSING DEVELOPMENT

>How insurance business has evolved Over a period of time?

* Promote insurance in colleges and corporate houses.

You might also like