Q3 Week1 Part2
Q3 Week1 Part2
and Research
differentiates quantitative from
qualitative research
Most Essential
Learning
Competencies provide examples of research in areas of
interest (arts, humanities, sports, science,
business, agriculture and fisheries,
information and communication
technology, and social inquiry)
Lesson 4: Difference between
Quantitative and Qualitative
Research
Similarities of Quantitative and Qualitative Research
1. Empirical research is aimed at creating new
knowledge.
2. Research creates knowledge by observing
phenomena.
3. All entities of interest like attitudes, motivates and
learning can be inferred from observing what
people do or say in a given setting.
Similarities of Quantitative and Qualitative Research
4. All researchers are concerned about the universality
of ideas or expressing an idea in a general
statement; that is, they desire to find meaning for
the research results beyond a particular study.
Qualitative Research
Qualitative research is a primarily an exploratory
research. It is used to give an understanding of
underlying reasons opinions and motivations. The
investigation provides insights, into the problem or
helps to develop ideas or hypothesis for potential
qualitative research. It is also used to uncover trends in
thought and opinions and dig deeper into the problem.
Qualitative Research
Features of qualitative research according to Yin (2011):
1. Studying the meaning of people's lives, under the real-
world conditions; people will not limited by confines
of a laboratory.
2. Representing the views and perspective of the people
or participants of the study in the results of the
research mirror the values and meanings of the
people who live them, not by the researcher.
Qualitative Research
3. Covering the contextual condition within which
people live the social institutions and
environmental conditions within which live. They
may influence all human events.
4. Contributing insights into existing or emerging
concepts may help or explain human social
behavior. Research can be instances for developing
new concepts.
Qualitative Research
5. Striving to use multiple sources of evidence is
better than relying on a single source alone.
Quantitative Research
Quantitative research is more often associated
with hard data. This research is used to quantify -
that is to put numerical equivalents to findings.
It is used to quantify the problem by way of
generating mathematical data or data that can be
transformed into usable statistics.
Differences between Qualitative and Quantitative Res
earch
Criteria Qualitative Quantitative
Research Research
Purpose To understand and To test hypothesis,
interpret social look at causes and
interactions effect, and make
predictions
Group Smaller and not Larger and randomly
Studied randomly selected selected
Variables Study of the whole, Specific variables
not variables studied
Criteria Qualitative Quantitative
Research Research
Type of Words, images, or Numbers and statistics
Data objects
Collected
Form Data Qualitative data such Quantitative data
Collected as open-ended based on precise
responses, measurements using
interviews, structured and
participant validated data-
observations, field collection instruments
notes, and reflections
Criteria Qualitative Quantitative
Research Research
Type of Identify patterns, Identify statistical
Data features, themes relationships
Analysis
Objectivity Subjectivity is Objectivity is critical
and expected
Subjectivity
Criteria Qualitative Quantitative
Research Research
Role of Researcher and their Researcher and their
Researcher biases may be known biases are not know to
to participants in the participants in the
study and study and participant
participant characteristics are
characteristics may deliberately hidden
be known to the from the researcher
researcher (double blind studies)
Criteria Qualitative Quantitative
Research Research
Results Particular or Generalizable findings
specialized findings that can be applied to
that is less other populations
generalizable
Scientific Exploratory or Confirmatory of top-
Method bottom-up: the bottom: the researcher
researcher generates tests the hypothesis
a new hypothesis and theory with the
and theory from the data
data collected
Criteria Qualitative Quantitative
Research Research
View of Dynamic, situational, Regular and
Human social, and personal predictable
Behavior
Most Explore, discover, Describe, explain, and
Common and construct predict
Research
Objectives
Criteria Qualitative Quantitative
Research Research
Focus Wide-angle lens; Narrow-angle lens;
examines the tests specific
breadth and depth of hypothesis
phenomena
Nature of Study behavior in a Study behavior under
Observatio natural environment controlled conditions;
n isolate causal effects
Criteria Qualitative Quantitative
Research Research
Nature of Multiple realities; Single reality; objective
Reality subjective