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Week 3

Empathy is a key part of the design thinking process. It involves understanding users by immersing yourself in their experiences through observation and engagement. This allows designers to gain insight into users' needs and feelings. The document discusses how empathy is an important first step to define problems from the user's perspective before proposing solutions. It provides examples of how designers can empathize, including conducting interviews to understand users' journeys and perspectives without judgment. The goal of empathy is to see the world from the user's point of view in order to design solutions that truly meet their needs.

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me.alsiri
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30 views

Week 3

Empathy is a key part of the design thinking process. It involves understanding users by immersing yourself in their experiences through observation and engagement. This allows designers to gain insight into users' needs and feelings. The document discusses how empathy is an important first step to define problems from the user's perspective before proposing solutions. It provides examples of how designers can empathize, including conducting interviews to understand users' journeys and perspectives without judgment. The goal of empathy is to see the world from the user's point of view in order to design solutions that truly meet their needs.

Uploaded by

me.alsiri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Design Thinking:

Needfinding and
Empathy
D r. S h a i m a A l H a r m o o d i
How to innovate?
Design Thinking Process

DEFINE

EMPATHY

Source: Hasso Plattner Institute of Design


Case Study: Embrace
130 million babies are born each year;
4 million die in the first 28 days.
1 out of 3 babies born in India is
low-birthweight or premature.
India has the largest number of neonatal
deaths in the world.

Constituting 30% of the global figure.


Create a less expensive
Design solution.
Challenge: $300 vs. $20,000
© Banny Banerjee. Creating Innovation Leaders: A Global
Perspective.
Source: facebook.com/embrace Source: gsb.stanford.edu
© Banny Banerjee. Creating Innovation Leaders: A Global
Perspective.
Embrace Today

© Banny Banerjee. Creating Innovation Leaders: A Global


Perspective.
Discussion

Why is the role of empathy in the design thinking


process so important?
Design
Thinking
Process
Innovation is not an event Innovation is a (design) process.
Design Thinking Process

DEFINE

EMPATHY

Source: Hasso Plattner Institute of Design


20
21
Empathy to
Insight
Design Thinking Process

DEFINE

EMPATHY

Source: Hasso Plattner Institute of Design


Empathy

The identification of and


experiencing the feelings,
thoughts, or attitudes of
another.
you can think through the
experience of another by
understanding it completely

you can feel what another is feeling Empathy


by immersing yourself completely in
an experience

or simply, getting to WHY


The act of reasoning
from evidence or
factual knowledge.
(“Why?”)

Observation + Inference = INSIGHT


An act or instance of
noticing or perceiving
a need.
(“What?”)
IMMERSE. OBSERVE. ENGAGE.
Connect with people (in person).

Seek stories, feelings, and beliefs.


Source: Hasso Plattner Institute of Design
Understand someone who is very unlike yourself.

See the world with someone else’s eyes.


 Taking on a (beginner’s) mindset
Questioning
Not judging everything Truly curious

Great listener Finding patterns


IMMERSE. OBSERVE. ENGAGE.
Be
a fly
on the wall.
What are needs?

 A physical, psychological or cultural requirement


of an individual or group that is missing or not
met through existing solutions.

 Verbs and activities (not nouns or solutions) that


capture the motivations and emotions of people.
Exercise

For each image consider …


• What do you see?
• What is going on?
• What is the need?
Source: counterculturewaitress.wordpress.com
Source: @Saigon/flickr.com
Immerse. Observe. Engage.
Have
a conversation.
Interview Demonstration
Interview 101: Rules
Ask for examples.

Open ended questions: ‘Tell me about the


last time you ___’.

If someone says “I think” or states a belief,


or seems to prefer one thing over another,
then the conversation is NOT over. Ask why
that’s important.

Only 10 words per question. (You speak


25% of the time.)

No binary questions, no leading questions.

Capture the interview!

Dr. Shaima AlHarmoodi ©️


Exercise

• Find out about your partner’s experience getting to school


• Ask them not just about their experience, but everything
related to it.
• What does s/he do? How does s/he feel about it? What
needs aren’t being met?
What surprised you?
Assignment: Due next class

 Watch the video on creating journey maps, conduct a 30-minute


interview with another student on their experience of getting to school.
Take plenty of notes. After the interview, think about their “getting to
school” experience and create a journey map. Bring your journey map
to the next class.
*This course includes materials licensed by Stanford Center for Professional Development on behalf of Stanford University.
The materials provided herein do not confer any academic credit, benefits, or rights from Stanford University or otherwise
confer a relationship between the user and Stanford University.

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