UI/UX

CA-1
BY:- Akash Kumar
12106958
 Problem Identified (Problem that have
identified)
• Its difficult to find Home cook food in LPU.
• Most of the food available in campus are junk food or the same type of
the food available at every places .
• User prefer to avoid long queues & should get fresh served meal.
• Users are always worried about the diet plan (balance meal).
• For some user the healthy options already their in LPU could be
expensive.
 Mind-Mapping
Mind-mapping is the possible solutions to the given problems
after analyzing all of the pain points
 CASE STUDY
• Karma, a Swedish food-waste startup, has done a good job of convincing thousands
of deal-hungry consumers to use its hot pink app to buy edible items that would
otherwise become garbage.
• Changing minds about secondhand food
• One of Karma's biggest challenges, in the beginning, was convincing consumers and
businesses that selling and buying surplus food is a socially acceptable thing to do
• Link:-https://www.businessinsider.in/strategy/news/karma-app-aims-to-help-
restaurants-in-the-eu-and-uk-reduce-food-waste-by-redistributing-surplus/
articleshow/73586769.cms
 CASE STUDY
• Olio is a mobile app for sharing by giving away, getting, borrowing or
lending things in your community for free, aiming to reduce
household[1][2] and food waste. It does this by connecting neighbours
with spare food or household items to others nearby who wish to pick
up those items. The food must be edible; it can be raw or cooked,
sealed or open. Non-food items often listed on Olio include books,
clothes[3] and furniture.[4]
• Link:-https://en.wikipedia.org/wiki/Olio_(app)#:~:text=Olio%20is%20a
%20mobile%20app,to%20pick%20up%20those%20items.
 Survey
• • I conducted an online survey to further understand user motivation,
behavior and buying patterns.
• • By surveying 50 potential users, I was able to gain insight into their
emotional, social and subconscious interests and to assess how users may
behave.
• • The survey asked respondents questions about their eating habits. The
questions are a mix of open and closed-ended
 Interview
• We conducted a survey through a questionnaire , recording feedback who
are user of the food delivery app . These users provided valuable insight
into the common problems and difficulties associated with food available
in the LPU, offering the clear understanding of the user experience
Questions Asked: For Users living in hostel
• What features would be essential for a successful food-sharing app in campus?
• Think about a time you've had food poisoning. What safety measures would make you feel
comfortable buying leftover meals through the app?
• How important is it to you that the app promotes sustainable practices like reducing food waste?
• How important is dietary awareness (e.g., vegetarian, vegan, gluten-free) in your food choices?
• Would you prefer to browse leftover meals by photo, description, or both?
• What features would be most important to you in a food-sharing app?
• What is your preferred payment method ?
 Questions Asked: For User living In
Apartments
• Can you think of any other features that would make the app more
appealing to you?
• What types of leftover meals would you be most willing to sell
through the app? (e.g., single servings, family-sized portions, specific
dishes)
• How would you feel about the app suggesting food prices based on
the ingredients and portion size of your leftover meals?
• What is the food guidelines followed for the families?
 User Persona
A user persona is a representation of the goals and behavior
of a hypothesized group of users. In most cases, personas are
synthesized from data collected from interviews with users.
 Empathy Mapping
• An Empathy map will help you understand your user’s needs while you
develop a deeper understanding of the persons you are designing for. An
Empathy Map is just one tool that can help you empathize and synthesize
your observations from the research phase, and draw out unexpected
insights about your user’s needs
FOR DAVID
FOR ADITYA
 Insights and Inferences
• Based upon the interview conducted with the user ,we gained the valuable insights into there needs and
preferences . These insights will be used to guide the development of our food delivery app ,ensuring
that it would meet the needs and expectations of our target audience
• KEY INSIGTS:-
• FOR STUDENTS
• Demand for the app: students generally crave home-cooked food and would be interested in buying
leftovers.
• Food preferences: The types of cuisine, dish options, and dietary considerations students are most
interested in.
• Pricing and features: Student willingness to pay for leftover meals, preferred payment methods, and
desired app features.
• Safety and trust: Concerns about food safety, hygiene, and seller verification that need to be addressed.
• Community and sustainability: Student receptiveness to building connections with families and
promoting environmentally friendly practices.
 FOR Families
1. Selling potential: Whether families have excess food they'd be willing to
sell and their preferred format (single servings, family portions, specific
dishes).
2. Preferences: Preferred methods for food pick-up and pricing suggestions
based on ingredients and portions.
3. Concerns and security: Family concerns about sharing food through the
app and desired security measures.
4. Additional app features: Potential interest in selling fresh ingredients or
using the app themselves to buy food.