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CSR in Global Context

The document summarizes CSR in a global context. It discusses the meaning and definition of CSR, benefits of CSR including attracting employees and enhancing reputation. It then discusses CSR in developing countries and how it draws from cultural traditions and helps with political reform and governance gaps. The document also discusses CSR in Europe, focusing on enhancing visibility and trust in business, and in the USA through examples from companies like Google, Walmart, Tesla and IBM who prioritize sustainability, renewable energy, education and health initiatives.

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153 views12 pages

CSR in Global Context

The document summarizes CSR in a global context. It discusses the meaning and definition of CSR, benefits of CSR including attracting employees and enhancing reputation. It then discusses CSR in developing countries and how it draws from cultural traditions and helps with political reform and governance gaps. The document also discusses CSR in Europe, focusing on enhancing visibility and trust in business, and in the USA through examples from companies like Google, Walmart, Tesla and IBM who prioritize sustainability, renewable energy, education and health initiatives.

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We take content rights seriously. If you suspect this is your content, claim it here.
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CSR in Global Context

Presented by :- Rajvi
Alfina
Heema
Jayeswari
Khushi
Hetvi
Radhika
Rani
Dax
Heet
Corporate Social Responsibility(CSR)
• CSR is the commitment of
business to contribute to
sustainable economic
development, working with
employees, their families, the
local community and society at
large to improve their quality of
life .
• Example: CSR is where business
look at how they can better serve
society as a whole , improving its
image and relations
Meaning and Definition of CSR
• Meaning:-
Corporate Social Responsibility is a management
concept whereby companies integrate social and
environmental concerns in their business
operations and interactions with their stakeholders.
• Definition:-
The most earliest and prominent definitions
ascribed to CSR is the one given by Howard
Bowen who (Carrol, 1990) refer to as the father of
CSR "The obligations of businessmen to pursue
those policies, to make those decisions"
Benefits of CSR
1. Communities provide the license to operate
:-
Corporate is not just driven by their values but
are also influenced by the stakeholders like
government, investors, customers and
community. CSR program provides the
companies with license to operate and to
maintain the trust of the local community.
2. Attracting and retaining employees :-
Good CSR initiatives can attract employees to
the company and given them the incentive to
remain motivated and committed to the
company
3. Communities as suppliers : -
There are instances wherein as a part of CSR activities, communities have been
incorporated into the supply chain to enhance their livelihood .
4. Enhancing corporate reputation : -
When the companies position themselves as responsible corporate citizens, it
creates good will and a positive image , thereby helping them to enhance their
brand image in the market.
CSR in Developing Countries
1. Cultural Traditions :-
CSR in developing countries draws its roots from the traditions o f business
ethics and community push. CSR in Nigeria is based on the religious beliefs,
charitable traditions, and communalism.
2. Political Reform :-
The socio-political reform process also had a great t bearing on CSR activities in
the developing countries.
3. Governance Gaps :-
Good governance requires a government to provide for the basic needs o f the
citizens like housing, education, health care, roads, electricity etc.
4. Crisis Response :-
Crisis could be natural, industrial, environmental, social, health rela ted or
economic.
5. Investment Incentives :-
Socially Responsible Investment (SRI) which involves investing in companies.
6. Supple Chain :-
The ethical requirement imposed by multinational their supple chains.
7. International Standardization :-
Global reporting initiative's sustainability reporting guidelines shows to CSR codes
CSR in Europe
• CSR Europe is the leading European business network for Corporate
sustainability and responsibility. With our corporate members, national Partner
Organization (NPOs).
• The Europe has been aware o f the importance o f CSR as part o f its
Sustainable development strategy (SDS). Europe identifies CSR as a voluntary
action rather than a compulsory framework
1. Enhancing the visibility of CSR
2 . Improving and tracking levels of trust in business
3 . Improving self and co-regulations processes
4 . Enhancing market rewards for CSR
5 . Further integra ting CSR into education, training, and research
6 . Better aligning European and global approaches to CSR
7 . Improving company disclosure o f social and environmental information
CSR in USA
• Corporate Social Responsibility (CSR) activities in America (USA) cover a
wide range o f initiatives undertaken by companies to contribute positively to
society and the environment.
• Many companies in America prioritize CSR to demonstrate their commitment
to social and environmental issues while also building a positive brand image.
• Activities can include philanthropy, environmental sustainability efforts,
employee volunteer programs, and ethical business practices
1. Goggle:-
It has invested in renewable pro jects like wind and solar farms to power its da ta
centers. Company also supports education initiatives in technology and computer
science.
2. Walmart:-
The company has committed to sourcing 100% o f its energy from renewable sources
and aims to eliminate waste from its operations.
3. Tesla:-
Tesla's primary CSR focus lies in its mission to accelerate the transition to sustainable
energy. Company produce electric vehicles and renewable energy solutions to reduce the
reliance on fossil fuels.
4. IBM:-
IBM's CSR efforts include projects in education, health. The company is known for its
"Call for Code" initiative, which encourages developers to create solutions for global
problems like disaster
Thank you…

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