Chapter 9 IGCSE
Chapter 9 IGCSE
Price determination
Learning objectives
•
• Market forces move price towards the equilibrium. If a firm sets the price above the equilibrium level, To it
will ensure not sell the all firm of sells the products all of the it products offers for it sale wants - there to, it
will will lower be a surplusprice until
market clears, with the quantity demanded equalling the quantity supplied. Figure 9.2
a market initially being in a state of disequilibrium with supply exceeding demand.
Supply Exceeding Demand
Moving from market disequilibrium to
Market equilibrium
• At $6, the firm is willing and able to sell 10 000 products, but consumers buy only 4000. This leaves 6000
unsold products. As a result price will fall, causing demand to extend and supply to contract until price
reaches the equilibrium level. Figure 9.3 shows this adjustment.
Fig 9.3 Return to Equilibrium
Excess Demand
• Market forces will also move the price, if it is initially set below the equilibrium
In this case, there will initially be a shortage of the product with demand exceeding i: the
h (excess demand) as shown in Figure 9.4.
Fig. 9.5: Return to equilibrium Quantity
• Some consumers anxious to buy the product will be willing to pay a higher price and suppliers recognising
this excess demand will raise the price. Figure 9.5 shows the price b pushed up to the equilibrium level of $5.
Answer
Multiple choice questions
•
1 Equilibrium price is the price at which:
• A Everything that is produced is sold
B The amount consumers demand is equal to the amount sellers supply
C The number of buyers equals the number of sellers
D Supply exceeds demand
Multiple choice questions
• 2 A market is experiencing a shortage. What will happen to price and
sales as the market moves back to equilibrium?
Price Sales
A Decrease fall
• B Decrease Rise
• C Increase Fall
• D Increase Rise
Multiple choice questions
If there is excess demand in a market, what is the relationship between price and equilibrium price, and sales and equilibrium sales?
Price Sales