PRODUCT OWNER PLATFORM
How can I maximize the Product Value
Wajid Hussain
PRODUCT OWNER
CEO of a Product
To Maximizing the Product Value
Who is Product Owner?
• Asif: Maximize the value
• M Ali Malik: Responsible for product, middleman between client and team
• Saad: Vision, direction, market, stakeholders, domain
• Nauman: understand client need, domain, client, translate those needs for team to deliver,
Who is Product Owner?
• Product owner: came from scrum/agile world
• A product owner is an individual who responsible for maximizing the product’s value created by the development team.
• Product owner is a customer representative in a scrum team
Wajid Hussain
PRODUCT OWNER
CEO of a Product
To Maximizing the Product Value
• Product owner: came from scrum/agile world
• A product owner is an individual who responsible for maximizing the product’s value created by the development team.
• Product owner is a customer representative in a development team.
Important Points
• What is an authority of a Product Owner?
• To make right decision. What should we do right now to increase the value of a product toward achieving the
product goal.
• What is an increment?
• Any business value that either increase the revenue or decrease the operational cost
• Work cannot be considered part of an Increment unless it meets the Definition of Done.
• SCRUM Guide - Increment
• An Increment is a concrete stepping stone toward the Product Goal. Each Increment is additive to all prior Increments
and thoroughly verified, ensuring that all Increments work together. In order to provide value, the Increment must be
usable.
• Multiple Increments may be created within a Sprint. The sum of the Increments is presented at the Sprint Review thus
supporting empiricism. However, an Increment may be delivered to stakeholders prior to the end of the Sprint. The
Sprint Review should never be considered a gate to releasing value.
• How PO fits into a project-based product?
• Are we doing Project-based product OR Services-based product? Wajid Hussain
End of Session 1
25th August 2022
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What Product Owner Should Do?
• Backlog management
• Grooming
• User story wiring
• Prioritization
• Stakeholder management – External (PM) / Internal (PO)
• Get vision from stakeholder and convert into delivery
• Clarity vision
• Clarity Goal
• PO is a representative of customer
• Discuss vision with client
• Maximize the value
• Work with scrum master
• Work with team with scrum master
• Who will manage scrum team?
• PO should get help from Scrum Master as facilitator to ensure thigs are going
smoothly
• No one due to self organize team
• Sprint review presented by PO
• OR
• Sprint review presented by scrum Team
• What to present in review meeting Wajid Hussain
What Product Owner Should NOT Do?
• …?
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What am I doing as Product Owner Should Do?
• …?
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What am I not doing as Product Owner Should Do?
• …?
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What Product Owner Should Do?
• …?
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What a Product Owner Should Do?
SCRUM Guide
The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. How this is done may vary widely
across organizations, Scrum Teams, and individuals.
The Product Owner is also accountable for effective Product Backlog management, which includes:
1. Developing and explicitly communicating the Product Goal;
2. Creating and clearly communicating Product Backlog items;
1. Backlog grooming of next sprint with scrum team in the current sprint
3. Ordering Product Backlog items; and,
4. Ensuring that the Product Backlog is transparent, visible and understood.
The Product Owner may do the above work or may delegate the responsibility to others. Regardless, the Product Owner remains accountable.
For Product Owners to succeed, the entire organization must respect their decisions. These decisions are visible in the content and ordering of the Product
Backlog, and through the inspectable Increment at the Sprint Review.
The Product Owner is one person, not a committee. The Product Owner may represent the needs of many stakeholders in the Product Backlog. Those
wanting to change the Product Backlog can do so by trying to convince the Product Owner.
PO should not be only accountable for the delivery, it’s the whole team who is responsible
PO
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Stakeholder, Team, Product -> Delivery
A. Stakeholders
B. Product
C. Team
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Stakeholder
A. Stakeholders
• Define Vision
• Define Roadmap to achieve vision
• Align Epics with business goals
• Define strategy to achieve roadmap
• Define high level release plan as per roadmap
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Product Vision
Get clarity on the production vision & then Define Vision with business stakeholders
What is product Vision?
A product vision aims to describe the future state of a product. It is the core essence of the product. Ideally, the
product vision will serve as a guide for the stakeholders, as it will remind them of the general direction the
product should be taking, and the common objectives within the team.
Outcome of the product vision
In agile, a product vision answers the following questions:
o What is the product?
o Who is the primary market for the product?
o Why does the primary market need the product?
o How will the product benefit its primary market?
o What differentiates the product from its competitors?
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Product Delivery Strategy
B. Product Team
• External stakeholders
• Business
• Sales
• Production Support
• Internal stakeholders
• PO – Product Management
• Scrum Master – Team Management
• UI/UX – User Experience
• Designer
• Developer
• DEV
• QA
• DevOps
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