Scribd
Upload
49 views16 pages

Media

The documents discuss key aspects of media such as its role in spreading ideas and influencing perspectives, the importance of media literacy in analyzing media messages, and ways people can get involved to support their children's education experience. Media literacy involves skills like identifying an author's credentials and determining a message's purpose to interpret information critically.

Uploaded by

Dana Maree
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
49 views16 pages

Media

The documents discuss key aspects of media such as its role in spreading ideas and influencing perspectives, the importance of media literacy in analyzing media messages, and ways people can get involved to support their children's education experience. Media literacy involves skills like identifying an author's credentials and determining a message's purpose to interpret information critically.

Uploaded by

Dana Maree
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

The

Media
What does MEDIA mean?

Media, the plural of medium, broadly describes all channels of


communication, including everything from printed paper to digital
data. Media comprises news, art, educational content, and any form of
information that can reach or influence people, including television,
radio, books, magazines, and the internet.
Mass Media and Its Messages
Propaganda and
Persuasion
Propaganda
• In Latin, it means “to propagate” or “to sow.”

• To disseminate or promote particular ideas

• Manipulation of information to influence


public opinion
Propaganda and
Persuasion
Persuasion
• Persuasion as a subset of communication is
usually defined as a communicative process to
influence others.

• A persuasive message has a point of view or


desired behavior for the recipient to adopt in a
voluntary fashion.

• The process of persuasion is an interactive one


in which the recipient foresees the fulfillment
of a personal or societal need or desire if the
persuasive purpose is adopted.
Media and
Behavior
1. Violence and the Media
2. Sex and the Media
3. Cultural Messages and the Media
4. New Media and Society
5. Information
6. News
7. Convergence Culture
In-class activity
Invite parents to take part in an activity, and then
discuss it. Some ideas include:

• Solving a math problem, such as estimating the


number of beans in a jar.

• Writing an encouraging letter to the student.

• Playing a game where the parent and


student work together to craft a story from
objects in the classroom.
Summary • Propaganda and persuasion have long been a part of
the interactions between media and culture.

• Most studies on media and behavior do not establish


direct links between the two but do reveal important
correlations among media, violence, and sexual
behavior.

• Through the media, celebrities have come to signify


important cultural values and tendencies, and they
transmit specific cultural messages.

• New digital forms of media have revolutionized the


way people access and consume media content.
Rather than simply replacing old media, however,
new forms of media encourage participatory media
consumption and content migration.
Media Literacy
Media Literacy
• The skill of being able to decode and process
the messages and symbols transmitted via
media

• A person who is media literate can access,


analyze, evaluate, and communicate
information.
The following are questions asked by those that
are media literate:

1. Who created the message?

2. What are the author’s credentials?

3. Why was the message created?

4. Is the message trying to get me to act or think in a certain way?

5. Is someone making money for creating this message?

6. Who is the intended audience?

7. How do I know this information is accurate?


Media Literacy

• Advertising
• Bias, Spin and Misinformation
When analyzing media messages, consider the
following:

1. Author
2. Format
3. Audience
4. Content
5. Purpose
Summary • Media literacy, or the ability to decode and process
media messages, is especially important in today’s
media-saturated society.

• Because media messages are constructed with


particular aims in mind, a media-literate individual
will interpret them with a critical eye.
Advertisements, bias, spin, and misinformation are
all things to look for.

• Individual responsibility is crucial for media literacy


because, while media messages may be produced by
individuals, companies, governments, or
organizations, they are always received and decoded
by individuals.

• When analyzing media messages, consider the


message’s author, format, audience, content, and
purpose.
Get involved!
• List opportunities for parents to become
involved in volunteer programs, advisory
councils, and the PTA.

• Provide sign-up sheets for parents who are


interested in helping with field trips or
fundraising projects for your class.
Questions?
• Take questions from parents.

• Ask parents to fill out a questionnaire about their


middle schooler.
o Have them describe areas in which they
would like to see the student improve.
o Have them describe the student’s
personality, interests, and talents.

You might also like