This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.
This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.
This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.
This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.
advertisements appeal to you? • What did they have in common? • What sorts of products/services were they advertising? • How did they advertise? What is persuasive language? A good way to make your writing more persuasive is to think of the following: P - ersonal - keep your writing friendly. E - motive - use words that make your reader have strong feelings. R - hetorical questions - to make your reader stop and think. S - ay it again - repeat your message! U - undermine - mention different opinions to yours and say why they are wrong. A - necdote - a short, funny real-life story to make your reader feel they know you. D - irect - use the words you and your to make your reader feel special. E - xaggeration – make a big deal of what you say! How do we use persuasive language in advertisements? • Advertisements want to get you to buy a product or service, so you want the buyer to think about that product or service LONG after they see the advertisement. Use catchy headlines and repeated sayings. • You want them to feel emotional about it – at Christmastime, the advertisers usually try to do it in a way that makes people connect the product to “warm and fuzzy” feelings. • Advertisers want people to think they cannot live without their product – so try to make the buyer feel special and wanted, especially at Christmas! Exaggerations are another good way to do this. • Anecdotes and stories help the buyer to imagine their life with the product in it. Creating your product • The brief: • It must not cost more than $100. • Work in groups of 2 or independently. • It must be appropriate for people aged 11- 14 years old. • You must be able to market it to them in a Christmas advertisement. • Create a name for your company. • Due FRIDAY 1st of December Advertising Pitch • Why people need our product? • Why is it better than other products? • Why would it be a good Christmas gift? • Who would this be a good Christmas gift for? • Who is our target market? • What is the cost?
