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    Christmas Advertisements

    Uploaded by

    george.lyu123
    This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Christmas Advertisements

    Uploaded by

    george.lyu123
    14 views18 pages
    This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.

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    This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views18 pages

    Christmas Advertisements

    Uploaded by

    george.lyu123
    This document provides information and guidance about creating effective Christmas advertisements. It discusses famous past Christmas ads and includes links to example videos. It outlines key elements that make ads appealing, such as emotive language, rhetorical questions, repetition, and anecdotes. The document encourages using these persuasive techniques to make people feel emotional and want a product. It then prompts students to work in groups to create a product and Christmas advertisement targeting 11-14 year olds.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Christmas

    Advertisements
    What makes a
    Christmas
    Advertisement?

    Brainstorm with
    your buddies!
    Famous advertisements in the past…
    WATCH
    Video Advertisements

    Sainsburys: Sprite:
    https://www.bing.com/videos/riverview/relatedvideo?&q=chris https://www.bing.com/videos/riverview/relatedvideo?&q=sprit
    tmas+advert+sainsbury%27s+football&&mid=C4D12FCC78FB63 e+cranberry+christmas+commercial&&mid=9A60F1DB9D0ECD
    9870BFC4D12FCC78FB639870BF&&FORM=VRDGAR BD9D299A60F1DB9D0ECDBD9D29&&FORM=VRDGAR

    Marks and Spencer's: Coke:


    https://www.bing.com/videos/riverview/relatedvideo?&q=mar https://www.bing.com/videos/riverview/relatedvideo?&q=chris
    ks+and+spencer+christmas+advert&&mid=8F27F21AA1C6F7B5 tmas+advertisements+tv&&mid=DE2C68A512A3C4BB8E0CDE2
    882F8F27F21AA1C6F7B5882F&&FORM=VRDGAR C68A512A3C4BB8E0C&&FORM=VRDGAR
    Discuss

    • What made these


    advertisements appeal to you?
    • What did they have in common?
    • What sorts of products/services
    were they advertising?
    • How did they advertise?
    What is persuasive language?
    A good way to make your writing more persuasive is to think of the following:
    P - ersonal - keep your writing friendly.
    E - motive - use words that make your reader have strong feelings.
    R - hetorical questions - to make your reader stop and think.
    S - ay it again - repeat your message!
    U - undermine - mention different opinions to yours and say why they are wrong.
    A - necdote - a short, funny real-life story to make your reader feel they know
    you.
    D - irect - use the words you and your to make your reader feel special.
    E - xaggeration – make a big deal of what you say!
    How do we use persuasive language in
    advertisements?
    • Advertisements want to get you to buy a product or service, so you
    want the buyer to think about that product or service LONG after
    they see the advertisement. Use catchy headlines and repeated
    sayings.
    • You want them to feel emotional about it – at Christmastime, the
    advertisers usually try to do it in a way that makes people connect
    the product to “warm and fuzzy” feelings.
    • Advertisers want people to think they cannot live without their
    product – so try to make the buyer feel special and wanted,
    especially at Christmas! Exaggerations are another good way to do
    this.
    • Anecdotes and stories help the buyer to imagine their life with the
    product in it.
    Creating your product
    • The brief:
    • It must not cost more than $100.
    • Work in groups of 2 or independently.
    • It must be appropriate for people aged 11-
    14 years old.
    • You must be able to market it to them in a
    Christmas advertisement.
    • Create a name for your company.
    • Due FRIDAY 1st of December
    Advertising
    Pitch
    • Why people need our product?
    • Why is it better than other products?
    • Why would it be a good Christmas gift?
    • Who would this be a good Christmas gift for?
    • Who is our target market?
    • What is the cost?

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