Marketing Plan-Wps Office

MARKETING
PLAN
GWAPA'S RESTAURANT
E XECUTIVE SUMMARY
Gwapa's restaurant aims to become a premier during destination known for its exceptional culinary offerings
and unique during this expensive marketing plans outlines our strategies and tactics to effectively promote
our restaurant, attracts costumers and build a loyal costumer base. By leveraging both traditional and digital
marketing channels, we will portion our restaurant as top choice among our target market, we are confident in
our ability to attract new costumers drive revenue growth and achieve long term success in the competitive
restaurant industry.
In a world brimming with dinning options, we understand the importance of standing out from the crowd.
Our marketing plan is not just a roadmap; it is a testament to our commitment to culinary excellence,
creativity, and customer satisfaction. We invite you to join us we delve into our unique strategies, unveiling
a marketing plan that will ignite curiosity, engage our target market, and leave an indelible mark on the
culinary landscape.
Introduction
Welcome to Gwapa’s Restaurant, remarkable
journey of flavor, innovation and unforgettable
dining experiences. As we embark on this
culinary adventure, we present to you our
carefully crafted marketing plan, designed to
tantalized taste buds, captivate hearts and
establish our restaurant as a true gastronomic
destination.
With our unique value proposition at the helm, we
will carve our own path in the culinary realm,
combining local organic ingredients with global
inspirations, our menu will be a testament to our
commitment to the growing demand.
Join us as we embark onthis extraordinary

journey, where flavor dance on the palate,
creativity knows no bounds and every moment is
an opportunity to create magic. Together let us
savor the sweet tasks of success, one delectable
dish and one satisfied customers at a time.
Welcome to a marketing plan that forever redefine
the art of culinary promotion.
SITUATION ANALYSIS
STRENGTHS WEAKNESSES
Culinary excellence Operational efficiency
Unique concept Limited Financial resources
Exceptional customers service
Prime location
OPPORTUNITIES THREATS
Growing market demand Iintense competition
Online ordering delivery Changing consumer preferences

TARGET
MARKET
STATEMENT
The initial
customers of
Gwapa's
restaurant are
the millennial
and young
professionals.
OBJECTIVE SETTING
 Financial objectives
Decrease food and beverages costs by negotiating better
supplier contract and to achieve a target profit market of 15 percent
by implementing cost control measures, optimizing menu pricing and
reducing overhead expenses.
 Marketing objectives
Increase restaurant visibility and reach by implementing
comprehensive marketing campaigns including offering catering
services on different events, social media adver and local partnership
and expand market share by opening 1 new branch restaurant within
the next year.
LOGO
MARKETING STRATEGY
Product Differentiation
Gwapas Restaurant may Gwapas Restaurant may ,The restaurant may
differentiate itself from also differentiate itself differentiate itself through its
other restaurants by using through its plating and dedicated focus on
unique ingredients, presentation style, creating sustainability or ethical
cooking techniques, or visually stunning dishes sourcing practices.
presentation styles to that stand out from other

create their menu items. restaurants.
Market Positioning
Gwapa's Restaurant
positions itself as a high- Gwapas Restaurant aims to differentiate
end, fine dining itself from competitorsB
and establish a
A
establishment that offers
reputation for excellence in both food
a unique fusion of
and service. It seeks to become a go-to
international cuisines
with a focus on fresh, choice for those seeking an
locally-sourced extraordinary culinary experience in a

ingredients. refined setting.
MIX STRATEGIES
A B C
PRODUCT PLACE
PRICING
wide variety of
appetizing and high foot traffic,
value pricing visibility or near
diverse food
options target customers
segment
MIX STRATEGIES
D E F
PROMOTION SERVICES SALES FORCE

advertising on
various Special Expand sales
channels like discounts force
print media and
social media
marketing.
MARKETING STRATEGY
TASK Week 1 Week 2 Week 3 Week 4
Conduct market research

Collaborate with local suppliers.
Hiring of staffs
Business operations
Expand online presence
Gather customers feedback
Creating loyalty programs
Monitoring and improving operations

GWAPA'S RESTAURANT
Balance Sheet
As of December 2024
Assets Liabilities and Owner's Equity
CURRENT ASSET
LIABILITIES
Cash. 320,000
Inventories. 17,000 Current
A/R. 10,000 Accounts payable. 60,000
Total current. 347,000
NON CURRENT Salaries payable. 160,000
Land. 500,000 Notes payable. 120,000
Building. 250,000
Tools and equipment 300,000 Total 340,000
Furniture and Fixtures 235,000 Non current
Computer. 50,000
Total non current 1,335,000 Bank payable. 320,000
TOTAL ASSETS. 1,682,000 Total 320,000
TOTAL LIABILITIES 680,000
Owner's Equity
GWAPA'S, Capital. 959,000
Drawing. . 43,000
Total OE. 1,002,000
TOTAL LIABILITIES AND OE. 1,682,000
ANTICIPATED RESULTS
Estimated Sales for 1 year production

Product Price Production/Unit Sales
Product 1
Single 186 7200 1,339,000
Family 700 3600 2,520,000
Product 2 150 7,200 1,080,000
Product 3 76 10,800 820,000
Product 4 45 18,000 810,000

GWAPA’S RESTURANT
INCOME STATEMENT
FOR THE YEAR ENDED 2024
SALES 6,570,000
NET SALES 6,570,000
LESS: COGS
Direct maerials 250,000
Direct labor 300,000
FOH 350,000 (900,000)
Gross Profit 5,670,000

less: Operating Expense
Community tax 30,000
Transportation 45000
Permits and licenses 24000
Salary ex[pense 480,000
Miscellaneous expense 20,000
Advertising Expense 50,000
Utilities 68,000 (717000)
Operating Income 4,953,000
Less; IBT
proprty before tax 47,000
sales before tax 50,000
income before tax 132,529 (229,529)
NET SALES 4,723,471
THANKS

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MARKETING

Welcome to Gwapa’s Restaurant, remarkable

journey of flavor, innovation and unforgettable

dining experiences. As we embark on this

culinary adventure, we present to you our

carefully crafted marketing plan, designed to

tantalized taste buds, captivate hearts and

establish our restaurant as a true gastronomic

Join us as we embark onthis extraordinary

Culinary excellence Operational efficiency

Unique concept Limited Financial resources

Exceptional customers service

Growing market demand Iintense competition

Online ordering delivery Changing consumer preferences

other restaurants by using through its plating and dedicated focus on

unique ingredients, presentation style, creating sustainability or ethical

cooking techniques, or visually stunning dishes sourcing practices.

presentation styles to that stand out from other

locally-sourced extraordinary culinary experience in a

PROMOTION SERVICES SALES FORCE

TASK Week 1 Week 2 Week 3 Week 4

Conduct market research

Gather customers feedback

Creating loyalty programs

Monitoring and improving operations

Estimated Sales for 1 year production

Product 3 76 10,800 820,000

Product 4 45 18,000 810,000

Gross Profit 5,670,000

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