Column Writing 101
Column Writing 101
Column Writing
Presented by: PROMELO G. ASENJO PhD
COLUMN
source: University of Missouri/ Reviewed: March 2022
https://extension.missouri.edu/publications/cm360
• is NOT a news article, but IT IS A NEWS
• Generally answers WHY and HOW
• Often PERSONAL, using First & Second
Person (You & I)
• Often states an OPINION
• Said to be like writing an OPEN LETTER
CHARACTERISTICS of a Column
• MOST PERSONAL of all newspaper
writing
• Has very PERSONAL APPEAL, an
AUTHORITATIVE influence & very
USEFUL contribution to spreading news
• Article giving & opinions
OPINION/PERSPECTIVE from the
• High in Reader-interest for they
writer.
STIMULATE public discussion of the
• opinions of the Columnist is NOT
necessarily shared by the staff.
day’s affairs
• Approxiamtely 500-850 words
COLUMN
WRITING• Purpose (Why)
HOW DO YOU WRITE A
COLUMN?
• Audience (Whom)
• Content (What)
• Structure (How)
How to Write an
Effective Column
PURPOS AUDIENC CONTEN STRUCTUR
• Why are you writing?
• Whom are you • WhatTwill your TYPES OF COLUMNS:
• Is it to inform the community
of an event?
E E
trying to reach? column • E
Personal
• Does the editor or community • Question and answer
• Decide on your discuss?
want it? • New Ideas
• are entertaining, informing or audience. • How will you
educating?
• How-to-it pieces
• Do you seek an identity or discuss it?
exposure
• Explain the news
B. CONTROVERSIAL STATEMENT
Prostitution is evrywhere in Lucena City. What is more
shocking is that there are more males involve in this “trade” than the
females, ciy DSWD Office reported
STRUCTURE of a Column
• Lead/ Introduction (hook: clearly present the main point.)
C. RHETORICAL QUESTIONS
If we have forgiven the Japanese that easy, why can’t we
forgive Marcos too?
STRUCTURE of a Column
2. Body/Points, Proof and Analysis
2-5 supporting facts (each fact is on its own paragraph)
a. POINT - state of fact
b. PROOF - paraphrase or quote an external source/statement of same or
related incident
c. ANALYSIS- comment on fact and proof presented. Write about YOUR
OPINION on the facts you have included. Comment on each fact.
STRUCTURE of a Column
3. Conclusion
5. Let others speak of you by use 6. Learn the difference between a column
of qoutes and references. and a news story.
When writing a column, DON’T:
1. Use technical or complex words, 2. Talk in jargon or unfamiliar terms
UNLESS required; then explain
simply.
4. Include too much detail or material.
3. Talk abut one topic constantly. You should be stimulating interest, NOT
exhausting a subject.