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02 Digital Generation

This document discusses Generation Z and how they differ from previous generations. It notes that Gen Z has grown up in a world where they are constantly connected through technology. They are characterized as insightful, savvy, responsible self-starters who are risk-averse and adaptable due to their comfort with technology. The document explores stereotypes about Gen Z and how their digital habits will shape the future.

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newarsahil34
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38 views21 pages

02 Digital Generation

This document discusses Generation Z and how they differ from previous generations. It notes that Gen Z has grown up in a world where they are constantly connected through technology. They are characterized as insightful, savvy, responsible self-starters who are risk-averse and adaptable due to their comfort with technology. The document explores stereotypes about Gen Z and how their digital habits will shape the future.

Uploaded by

newarsahil34
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 21

Digital Thinking and Innovation

Digital Generation
Introduction

This topic introduces the digital generation: the era of the


digital natives

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 2 out of 21


Learning Outcomes for the Lecture

• At the end of this lecture you will be able to:


– Understand the Digital Generation
– Differentiate between the Millennials and the Gen Z
– Highlight the characteristics of Gen Z
– Discuss how Gen Z will shape the future

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 3 out of 21


Content

• Digital Generation
• The Generation Z
• Characteristics
• Video
– Generation Z: The Social Demise of the Digital Natives

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 4 out of 21


Mind Map

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 5 out of 21


Digital Generation

• Digital Generation: Generation Z


• Those who are growing up constantly connected to the
world around them through smartphones, tablets, and
computers.
• Because of this hyperconnectivity, this generation will
learn, think, act and respond differently than the previous
generations.

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 6 out of 21


Research

Click on the link below to understand the different


generation (Boomers, Gen X, Gen Y, and Gen Z )
• https://www.kasasa.com/articles/generations/gen-x-gen-y-
gen-z

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 7 out of 21


Digital Generation

The Millennials Vs. Gen Z


• On the surface, Gen Z may seem similar to Millennials
• How different can they be?

Similarity Difference
Both: Markedly different in how they:
• Are shaped by technology • Shop
• Have mostly lived life in a • Interact with brands
mobile-first world • View money

https://www.salesforce.com/blog/2017/10/how-millennials-and-gen-z-are-different.html

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 8 out of 21


The Generation Z

• Gen Z: A “throwback generation” — one that wants to


work, save money, and not get stuck or trapped by credit
(The Center for Generational Kinectics, State of Gen Z
2017 Study)

• 48% of Gen Z has a money or payment app on their


phone right now.
https://thefinancialbrand.com/67175/digital-generation-z-millennials/
http://www.genhq.com/gen-z-2017

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 9 out of 21


The Generation Z

• More ad-adverse
– More willing compare other generations to engage with brands
– Doesn’t find brand texts, notifications or mobile offers invasive
• Spends more than an hour a day on their mobile device
• Many are already thinking about retirement
– Personal debt should be avoided at all costs
– A marked shift from the Millennial mindset that “college debt is
a part of life”

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 10 out of 21


Characteristics

• Insightful & Savvy


• Responsible Self-Starters
• Risk-Averse & Adaptable
• Tech-Enabled

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 11 out of 21


Insightful & Savvy

• Information and “world knowledge” are vastly available


• They know what they know, and they know what
they don’t know
• They can see through disingenuous motives of traditional
marketing
• They want to be served in a transparent and socially
responsible way

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 12 out of 21


Responsible Self-Starters

• Driven, hard-working, and generally responsible


• Clever and industrious — eager to put in the hard work to
fulfill their dreams
• Believe technology can be their catalyst
• Generally understand the concept of making money work
for them, both immediately today and down the road
tomorrow
• Want to help create jobs and contribute to a thriving,
balanced global economy
CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 13 out of 21
Risk-Averse & Adaptable

• Understand that everything can change in a minute


– A sense of extreme pragmatism(success).
• Gen Z consumers cautiously weigh the practicality of their
material purchases
– Many have a savings-conscious mindset
– Critically consider the value equation of any purchase
• See technology advancing day by day, and know that
something that exists today could be improved tomorrow

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 14 out of 21


Tech-Enabled

• Access to computers and smart phones at a very early


age
• “Digital Natives”, but still crave and value human contact
• Have the adaptability to learn faster, and have a self-
starter mentality that empowers them to figure things out
on their own

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 15 out of 21


Stereotype Negative Traits?

• Have a short attention span (eight seconds)


– Able to communicate effectively and concisely
• Multitaskers – increases stress level
– Can thrive in a “chaotic” environment, increase productivity,
save money, and time.
• Addicted to technology and can’t handle face-to-face
interactions
– Willing to be technology mentors to others in the office

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 16 out of 21


Stereotype Negative Traits?

• Expect too much from the brands and companies they


interact with
– Have strong beliefs (ethically)
• Tend to job-hop and ghost employers
– Employers will have to rise to the challenge
• Competitive benefits
• Great company culture
• Opportunities for career growth

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 17 out of 21


Group Discussion

• Watch and discuss the content of the video:


– Generation Z: The Social Demise of the Digital Natives
https://www.youtube.com/watch?v=a7ff98PL2X4

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 18 out of 21


Summary

• Digital Generation
• The Millennials vs. Generation Z
• Characteristics of Generation Z

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 19 out of 21


Questions and Answer

Q&A

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 20 out of 21


Next Lecture

• Agile and Digital Thinking

CT109-3-1 Digital Thinking and Innovation Digital Generation Slide 21 out of 21

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