Perception
Perception
Perception
Suvarna Sen
Organizational Behavior
2
/ Perception
Organizational Behavior
3
/ Perception
Gestalt
Approach
Figure
Ground
Organizational Behavior
4
Organizational Behavior
5
/ Perception
Word Color Test
Perception
••People’s
People’s behavior
behavior isis
A process by which based
based onon their
their
individuals organize and perception
interpret their sensory perception of of what
what
impressions in order to
reality
reality is,
is, not
not on
on
give meaning to their reality
reality itself.
itself.
environment.
••The
The world
world as as itit isis
perceived
perceived isis the
the
world
world that
that isis
behaviorally
behaviorally
important.
important.
Factors
Factors That
That
Influence
Influence
Perception
Perception
Person Perception: Making Judgments About
Others
Attribution Theory
When individuals observe
behavior, they attempt to
determine whether it is
internally or externally
caused.
Contrast Effects
Evaluation of a person’s characteristics that
are affected by comparisons with other people
recently encountered who rank higher or lower
on the same characteristics.
Frequently Used Shortcuts in Judging
Others
Stereotyping
Projection
Judging someone on the
Attributing one’s own
basis of one’s perception of
characteristics to other
the group to which that
people.
person belongs.
Specific Applications in Organizations
Employment Interview
Perceptual biases of raters affect the accuracy of
interviewers’ judgments of applicants.
Performance Expectations
Self-fulfilling prophecy (pygmalion effect): on the
basis of the preconceived expectation, performance
is judged.
Ethnic Profiling
A form of stereotyping in which a group of
individuals is singled out—typically on the basis of
race or ethnicity—for intensive inquiry,
scrutinizing, or investigation.
Specific Applications in Organizations
(cont’d)
Performance Evaluations
Appraisals are often the subjective (judgmental)
perceptions of appraisers of another employee’s job
performance.
Employee Effort
Assessment of individual effort is a subjective
judgment, subject to perceptual distortion and bias.
Social
Social Perception
Perception
Social perception deals with how an individual perceives others.