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    Maria B.

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    Salman Shahzad
    Maria B. Designs is the largest manufacturer and retailer of women's fashion garments in Pakistan. It was founded in 1999 by Maria after graduating top of her class from fashion school. Maria B. was the first design house in Pakistan to hire professionally trained fashion designers, artists, and managers. They have over 300 employees and produce high quality garments for both domestic and international markets. Their marketing strategy focuses on brand awareness through fashion shows, magazines, and billboards. They offer a wide range of products at various price points targeted toward different audiences and occasions, distributed through stores in major Pakistani cities and abroad.

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    Maria B.

    Uploaded by

    Salman Shahzad
    2K views16 pages
    Maria B. Designs is the largest manufacturer and retailer of women's fashion garments in Pakistan. It was founded in 1999 by Maria after graduating top of her class from fashion school. Maria B. was the first design house in Pakistan to hire professionally trained fashion designers, artists, and managers. They have over 300 employees and produce high quality garments for both domestic and international markets. Their marketing strategy focuses on brand awareness through fashion shows, magazines, and billboards. They offer a wide range of products at various price points targeted toward different audiences and occasions, distributed through stores in major Pakistani cities and abroad.

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    Maria B. Designs is the largest manufacturer and retailer of women's fashion garments in Pakistan. It was founded in 1999 by Maria after graduating top of her class from fashion school. Maria B. was the first design house in Pakistan to hire professionally trained fashion designers, artists, and managers. They have over 300 employees and produce high quality garments for both domestic and international markets. Their marketing strategy focuses on brand awareness through fashion shows, magazines, and billboards. They offer a wide range of products at various price points targeted toward different audiences and occasions, distributed through stores in major Pakistani cities and abroad.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views16 pages

    Maria B.

    Uploaded by

    Salman Shahzad
    Maria B. Designs is the largest manufacturer and retailer of women's fashion garments in Pakistan. It was founded in 1999 by Maria after graduating top of her class from fashion school. Maria B. was the first design house in Pakistan to hire professionally trained fashion designers, artists, and managers. They have over 300 employees and produce high quality garments for both domestic and international markets. Their marketing strategy focuses on brand awareness through fashion shows, magazines, and billboards. They offer a wide range of products at various price points targeted toward different audiences and occasions, distributed through stores in major Pakistani cities and abroad.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 16
    At a glance
    Powered by AI
    The key takeaways are that Maria B is the largest women's fashion brand in Pakistan known for its high quality garments. It was established in 1999 and has grown significantly, establishing itself as a leader in the Pakistani fashion industry.

    The main product lines offered by Maria B are Mafia (ready-to-wear), Semi Formals, Formals, Maria B Brides (couture), Mgirl (clothing and accessories), and Maria B Lawn (summer line). These lines vary in terms of formality, materials, and details/embellishments used.

    Maria B promotes its brand and products through fashion magazines, fashion shows, and billboards primarily in major Pakistani cities like Karachi, Lahore, and Islamabad.

    MARKETING

    Sulaman Shahzad (MBA-2)

    Contents:
    Company Profile Situation Analysis Marketing Strategy 4 Ps of Marketing Conclusion

    Since its inception, the vision and goal of MARIA.B has always been to produce high quality garments in line with international standards under the supervision of trained fashion management

    Company Profile
    MARIA.B DESIGNS (PVT) LTD is the largest manufacturer and retailer of womens fashion garments in Pakistan, with a large clientele in the US and Europe. The company was set up in 1999 by Maria, after she graduated from PSFD (Pakistan School of Fashion Design.She graduated with honors securing the top position in all four years of studies. In 1997 Maria won an international fashion competition held in Belgium. Here she was also named as one of the three upcoming designers in the world. MARIA.B was the first design house in Pakistan to hire a team or professionally trained fashion designers, textile artists and production managers to run the company on professional lines and in short span of 11 years, MARIA.B has created a fashion revolution with her designing and chic image which shows in all her lines from Casuals, lawn, Evening-Wear, Westerns to Bridals. With a skilled workforce of over 300 employees and a team of professionally trained designers and an export oriented vision, MARIA.B is all set to become one of the most powerful fashion houses from South Asia.

    SWOT Analysis
    Strength
    Brand Name Wide Product Range Unique Designs

    Weakness
    Expensive Weak Marketing

    Opportunity
    Awareness of fashion in youth.

    Threats
    Competitors Economic Recession

    4 Ps Of Marketing
    Product Price

    Place

    Promotion

    Product:

    Mafia: This line mostly covers pure cottons, khaddar, lawn, linens and embroidered cottons. This line offers ready to wear and trendy clothes with affordability.

    Semi Formals and Formals


    Semi Formal line is evening wear, slightly more formal and covers resham, crystals chiffon, silks and georgette with fine embroideries. Formals however, offers perfect dressing for wedding needs, this line consists of silks, jamahwars and heavy hand embroideries in crystals and salma dapka (traditional eastern embroideries)

    Maria B. Brides
    A purely couture line which is available only at the bridal studio in lahore. It is a made to order line for brides and their families.

    Mgirl
    This is the new line by Maria.B offering everything from clothes to bags and shoes to accessories.. Mgirl also introduces semi-precious jewelry for weddings, this jewelry in platinum coated with semiprecious stones such as topaz and zircons.

    Maria B Lawn.
    This is a newly introduced brand under this umbrella. Maria B Lawn is a summer line with most trendy screen designs printed on lawn with chiffon dupattas.

    PRICE
    Maria B. Lawn
    Rs.1800 to Rs.2400

    Mafia
    Rs.3000 Rs. 4900

    Semi Formals
    Rs.5000 Rs.9900

    Formals
    Rs.10000 Rs.99000

    Bridals
    Rs.100000 and Onwards

    Promotion
    Fashion Magazines Fashion shows Bill Boards

    Place
    Karachi Lahore Islamabad Faisalabad

    Conculsion
    In a nutshell, Maria B. is conquering the land in the name of Pakistani fashion with her unique and bold styles. And one day, she surely become Pakistans top international fashion label.

    THANK YOU

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