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Surya

This document summarizes a summer training report presentation on the impact of influencer marketing by Vishal Mega Mart in Bhubaneswar. It includes sections on Vishal Mega Mart background, the retail sector, the author's SIP experience, influencer marketing, study objectives, key findings, suggestions, and conclusions. The findings note strategies like coupon codes, product variety, surveys, and competitor analysis. Suggestions center on collaborating with local influencers, improved advertising, promotions, and user-generated content. The conclusion states that influencer marketing significantly boosted Vishal Mega Mart's local presence and customer base.

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38 views10 pages

Surya

This document summarizes a summer training report presentation on the impact of influencer marketing by Vishal Mega Mart in Bhubaneswar. It includes sections on Vishal Mega Mart background, the retail sector, the author's SIP experience, influencer marketing, study objectives, key findings, suggestions, and conclusions. The findings note strategies like coupon codes, product variety, surveys, and competitor analysis. Suggestions center on collaborating with local influencers, improved advertising, promotions, and user-generated content. The conclusion states that influencer marketing significantly boosted Vishal Mega Mart's local presence and customer base.

Uploaded by

Babul Jena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SUMMER TRAINING REPORT PRESENTATION

‘impact of influencer marketing in bhubaneswar with respect to vishal mega mart

Under The Guidence Of


Dr.Biswojit Swain (internal guide)
(PROF. OF MARKETING)
Mr.Ranjit Mahapatra (external guide)
(S.M OF VISHAL MEGA MART)
Presented by
Suryakanta jena
IBS22PGDM025
CONTENTS

1) About Vishal Mega Mart


2) Retail sector
3) Experience of SIP
4) influencer marketing
5) Objective Of The Study
6) Finding
7) Suggestion
8) Conclusion
ABOUT VISHAL MEGA MART

Type – Hyper Market


Founder – Ram Chandra Agarwal
Founded – 2001(Kolkata)
Headquarter – Delhi
Industry – Manufacturing & Retailing
Products – Apparels ,General Merchandise And Fmcg Products
Punch line – “Value For Money”
WHAT IS RETAIL ?
Retail Refers To The Activity Of Selling Goods Or
Services Directly To Consumers Or End Users
A Retailer Purchases Goods
In Large Quantities From Wholesaler And Then Sale In
Smaller Quantities To The Customer

RETAIL

ORGANISED UNORGANISED
RETAIL RETAIL
Experience of SIP
● Store opening and closing
● Store hierarchy
● Segment and Devision
● Indend process
● Stock receiving process
● Fixtures
● PI machine
● Shrinkage
● Mode of payment
● Shinage
● Foot fall
● Conversion
● IST
● FTD,WTD,MTD
● ABS,ABV
INFLUENCER MARKETING
● Influencer marketing is a collaboration
between popular social-media users and
brands to promote brands’ products or
services.
Example : social media
OBJECTIVE OF THE STUDY
⮚To know the strategy adopted by Vishal Mega Mart in the current marketing
environment.
⮚To know the marketing strategy that Vishal Mega Mart adopted to make a good
relationship with customer or not
finding

1) Coupon code and promo links

2) Offered Variety Of Products

3) Survey and Feed back

4) competitor Analysis
SUGGESTION
1) Collaborate with Local influencers
2) Proper advertisement and content creation
3) Event promotion and loyalty programmes
4) Live streaming and Tours
5) User Generated -content
CONCLUSION

influencer marketing has significantly boosted Vishal Mega Mart's presence


in Bhubaneswar, amplifying brand visibility and attracting a wider local
customer base.

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