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Emotion Design

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Takele Amanu
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15 views9 pages

Emotion Design

Uploaded by

Takele Amanu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Addis Ababa University

Addis Ababa Institute of Technology


Department of Electrical and Computer Engineering
Article Review Presentation: On Emotion Design

By: Takele Amanu


Emotion design
Revolution:- something lost and something found.

• A chain reaction of ideas and innovations, a revolution of industry


swept the western hemisphere in the late eighteenth and nineteenth
centuries.

• In a relatively short time, they discovered ways to transform mined


materials into manufacturing devices, transportation systems, and
agricultural tools that fueled the twentieth century’s explosive
innovations.
• Skilled craftsmen like blacksmiths, cobblers, and many others slowly forfeited
their trade to factories that could produce goods faster and at a lower cost.
• As the machine found its place in our world, the human hand’s presence in
everyday objects slowly faded.
• websites like Etsy and Kickstarter are empowering artists, craftspeople, and
inventors who sell goods they’ve designed and created.
• When you buy from an independent craftsman, you support creative thinking
and families (not corporations), and you gain the opportunity to live with an
object that has a story.
• And their customers love the experience.
• Emotional design visionaries use not only to build a human connection
with their audience, but also to fuel their success.

• There’s a common thread through these principles— emotional design


—which uses psychology and craftsmanship to create an experience
for users that makes them feel like there’s a person, not a machine, at
the other end of the connection.
• Flickr launched with the famously familiar and endearing copy that
puts smiles on so many faces;
Facebook and Twitter surfaced and influenced the voice of the
web.
 These new social tools allowed users to share the feeling of daily
life.

• Emotion design should consider reflective of a real personality, and


honest—all while keeping business goals in mind.
• Keep in mind that ignoring human needs is not a history we are repeat.

• Through our designs, we can see and connect with other human beings.

• So where do we start? Well, like any good user experience designer, we


begin by understanding the needs of the people we’re designing for.

• In the 1950s and 60s, the American psychologist Abraham Maslow


discovered something that we all knew but had yet to put into words: no
matter our age, gender, race, or station in life, we all have basic needs that
must be met.
• Physiological needs must be met first;
 The need to breathe, eat, sleep, and answer the call of nature trump all other needs in our life.

• From there, we need a sense of safety;


 We can’t be happy if we fear bodily harm, loss of family, property, or a job.

• Next, we need a sense of belonging;


 We need to feel loved and intimately connected to other humans.

• Then, we need sense of esteem;


 a respect for others, and the confidence we need to excel in life.

• Finally, Self-actualization;
 Once all other needs are met, we can fulfill our need to be creative, to solve problems, and to follow a
moral code to serve others.
• For a user’s needs to be met;
 An interface must be functional:- If the user can’t complete a task,
they certainly won’t spend much time with an application.
The interface must be reliable:- consistency while using the
application.
An interface must be usable:- It should be relatively easy to learn to
perform basic tasks quickly, without a lot of relearning.

• Emotional experiences make a profound imprint on our long term


memory.

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