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    Chapter 3

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    This document provides an overview of key concepts related to media and information literacy (MIL). It discusses communication and how media and information affect communication. It also describes the similarities and differences between media literacy, information literacy, and digital literacy. The document emphasizes that MIL allows citizens to engage effectively with media and information and develop critical thinking skills.

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    Chapter 3

    Uploaded by

    Nhelgane Hablo
    3 views37 pages
    This document provides an overview of key concepts related to media and information literacy (MIL). It discusses communication and how media and information affect communication. It also describes the similarities and differences between media literacy, information literacy, and digital literacy. The document emphasizes that MIL allows citizens to engage effectively with media and information and develop critical thinking skills.

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    This document provides an overview of key concepts related to media and information literacy (MIL). It discusses communication and how media and information affect communication. It also describes the similarities and differences between media literacy, information literacy, and digital literacy. The document emphasizes that MIL allows citizens to engage effectively with media and information and develop critical thinking skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3 views37 pages

    Chapter 3

    Uploaded by

    Nhelgane Hablo
    This document provides an overview of key concepts related to media and information literacy (MIL). It discusses communication and how media and information affect communication. It also describes the similarities and differences between media literacy, information literacy, and digital literacy. The document emphasizes that MIL allows citizens to engage effectively with media and information and develop critical thinking skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 37

    Living in the IT Era

    • Communication, Media, and


    Information
    • Media and Information Literacy
    (MIL)
    MIL PPT 01, Revised: June 11, 2017
    LEARNING COMPETENCIES
    Learners will be able to…
     define communication and media
     identify the two basic types of communication
     discuss the elements of communication and
    communication models
    LEARNING COMPETENCIES
    Learners will be able to…
     describe how communication is affected by media
    and information
     identify the similarities and differences of media
    literacy, information literacy, and technology
    literacy
    TOPIC OUTLINE
    I- Introduction to Media and Information Literacy
    A- Communication
    1. Definitions
    2. Basic Types
    3. Elements
    4. Communication Models
    B. How Media and Information Affect Communication
    TOPIC OUTLINE
    I- Introduction to Media and Information Literacy
    (Cont.)

    C. Similarities and Differences of Media Literacy,


    Information Literacy, and Technology Literacy
    D. Media and Information Literacy (MIL)
    1. Definitions
    FORMATIVE ASSESSMENT: RECITATION

    • What is
    communication?
    • Why do we
    communicate?
    • How do we
    communicate?
    WHAT IS
    COMMUNICATION? the act or process of using words,
    sounds, signs, or behaviors to express or
    exchange information or to express your
    ideas, thoughts, feelings, etc., to
    someone else
    Communication

    the exchange of information and the


    expression of feeling that can result in
    understanding
    WHAT ARE THE TWO BASIC TYPES OF
    COMMUNICATIONS?
    NON-VERBAL VERBAL
    COMMUNICATION COMMUNICATION
    • Signs • Oral
    • Symbols • Written
    • Colors
    • Gestures
    • body language
    • facial expressions
    PROCESS OF COMMUNICATION

    Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html


    TRANSMISSION MODELS
    Lasswell’s Communication Model (1948)

    Who Says What In Which To Whom With what


    Channel effect?
    COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
    TRANSMISSION MODELS
    Shannon-Weaver’s Communication Model (1948)
    RECEPTION MODEL
    Osgood- Schramm Model Of Communication
    (1954)

    Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/


    RECEPTION MODEL
    Berlo’s SMCR Model of Communication (1960)
    Formative Assessment: Recitation
    • Why is communication a
    process?
    • What are the important
    elements of communication?
    • How can we achieve an
    effective communication
    with other people?
    Photo Credit: https://www.pinterest.com/pin/157837161915025462/
    PICTURE ANALYSIS

    Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/


    PICTURE ANALYSIS

    Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
    Photo Credit: http://www.quickmeme.com/p/3w26jo
    VIDEO PRESENTATION
    Media Minute Introduction: What is
    media anyway?
    YouTube Channel: MediaSmarts
    Date Uploaded: Oct. 17, 2013
    https://www.youtube.com/watch?v=bBP_kswrtrw
    How is communication affected by
    media and information?
    MEDIA Communication INFORMATION
     Communication  data, knowledge
    Tools derived from
    study, experience,
    or instruction,
    signals or symbols
     knowledge of
    specific events or
    situations
    Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
    FORMATIVE ASSESSMENT: RECITATION
     How do you use Facebook as
    a tool or medium for
    communication?
     How did Facebook affect or
    change the way we
    communicate with other
    people?
    FORMATIVE ASSESSMENT: RECITATION
     How did Facebook affect
    the quantity and quality of
    information available to
    people? Is it a good thing
    or bad thing?
    SOMETHING TO THINK ABOUT!
    “The speed of communications is wondrous
    to behold. It is also true that speed can
    multiply the distribution of information that
    we know to be untrue.”
    Edward R. Murrow
    (April 25, 1908 – April 27, 1965), American broadcast journalist.
    Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
    TERMS TO UNDERSTAND
    Media • The ability to read, analyze, evaluate and
    produce communication in a variety of
    Literacy media forms.

    Information • The ability to recognize when information is


    needed and to locate, evaluate, effectively
    Literacy use and communicate information in its
    various formats.

    Technology • The ability to use digital technology,


    communication tools or networks to locate,
    (Digital) Literacy evaluate, use, and create information.

    Source: MIL Curriculum for Teachers by UNESCO, 2011


    FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

    Media Literacy

    Technology Information
    (Digital) Literacy
    Literacy
    VIDEO PRESENTATION
    Guide Questions
    1. What are the basic components of Media and
    Information Literacy?
    2. What is Media Literacy? Information Literacy?
    Digital literacy?
    3. How are these literacies connected or related to
    each other?
    VIDEO PRESENTATION
    Introduction to Media and Information Literacy
    YouTube Channel: Arniel Ping
    Retrieved October 26, 2016 from
    https://www.youtube.com/watch?v=b-Y6LRIppU4
    CLASS DISCUSSION
    Guide Questions
    1. What are the basic components of Media and
    Information Literacy?
    2. What is Media Literacy? Information Literacy?
    Digital literacy?
    3. How are these literacies connected or related to
    each other?
    What is
    Media and
    Information
    Literacy?

    Created by Mr. Arniel Ping using Meme Generator: imgflip


    What is
    Media and
    Information
    Literacy?

    Created by Mr. Arniel Ping using Meme Generator: imgflip


    FORMATIVE ASSESSMENT:
    Analyze and explain this illustration.

    DIGITAL
    MEDIA
    SHARE SHARE
    INFORMATION INFORMATION

    RECEIVE RECEIVE
    TRADITIONAL INFORMATION INFORMATION

    LOOK FOR LOOK FOR


    INFORMATION INFORMATION
    MEDIA AND INFORMATION LITERACY (MIL)
    Media and Information
    Literacy (MIL)
    refers to the essential
    competencies (knowledge,
    skills and attitude) that allow
    citizens to engage with
    media and other information
    providers effectively and
    develop critical thinking and
    life-long learning skills for
    Source:socializing
    MIL Policy and becoming
    and Strategy Guidelines by UNESCO, 2013
    active citizens
    Core Subject Title:
    MEDIA AND INFORMATION LITERACY (MIL)
    Core Subject Description:
    The course introduces the learners to basic
    understanding of media and information as
    channels of communication and tools for the
    development of individuals and societies. It also
    aims to develop students to be creative and
    critical thinkers as well as responsible users and
    competent producers of media and information.
    Media And Information Literacy (MIL) Curriculum Guide By DepEd
    The K to 12 Toolkit (2012) by DepEd

    Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
    FORMATIVE
    ASSESSMEN
    T: Recitation

    Created by Mr. Arniel Ping using Meme Generator: imgflip


    REFERENCES
     Media and Information Literacy Curriculum Guide by
    DepEd
     Media and Information Literacy by Boots C. Liquigan,
    Diwa Learning Systems Inc.
     UNESCO Media and Information Literacy Curriculum for
    Teachers
     http://communicationtheory.org/category/communicati
    on-models/page/2
    /
    REFERENCES
     http://communicationtheory.org/types-of-communication/
     http
    ://www.unesco.org/new/en/communication-and-informati
    on/media-development/media-literacy/mil-as-composite-c
    oncept
    /
     http://unesdoc.unesco.org/images/0022/002246/224655e.
    pdf
     http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
    kshops/RDTC_15ch/S6D3-Ramon.pdf

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