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Packaging and Labelling

Packaging and labeling serves several important functions. Packaging protects products, helps identify brands, and attracts customers. Good packaging attracts attention, establishes identity, sustains interest, and creates a desire to purchase. Labels provide key information about products, including brand name, manufacturer details, contents, usage instructions, and expiry dates. There are different types of labels like brand labels, grade labels, and descriptive labels that identify quality and provide detailed product information to customers.

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21 views14 pages

Packaging and Labelling

Packaging and labeling serves several important functions. Packaging protects products, helps identify brands, and attracts customers. Good packaging attracts attention, establishes identity, sustains interest, and creates a desire to purchase. Labels provide key information about products, including brand name, manufacturer details, contents, usage instructions, and expiry dates. There are different types of labels like brand labels, grade labels, and descriptive labels that identify quality and provide detailed product information to customers.

Uploaded by

aqsakhan78681
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Packaging and labeling

By Trishty Khandelwal
Packaging
• Definition-
• A Package is a wrapper or a container in which a product is
enclosed or sealed.
• Acc to William J Stanton” Packaging may be defined as the
general group of activity in product planning which involve
designing and producing the container or wrapper for a product.
• Packaging is also known as silent salesmen in marketing activities.
• It helps in safe handling of goods and protects it from spoilage,
leakage and pilferage.
Characteristics of good Packaging
• To Attract Attention
• To immediately establish identity
• To develop and sustain interest
• To create the desire to posess the product
• To provide protection to the product
• To enhance the total image of the brand
Functions and Objectives of Packaging
• Protection
• To provide Convineance
• To Provide Identification
• To Create Product Diffrentiation
• Communication
Labeling

• Acc to William J Stanton” The Label is that part of


a product which carries verbal information about
the product or the seller. A label may be a part of
the package or it may be a tag attached directly
to the product”
Information Provided by Labeling
• Brand name
• Name and address of the manufacturer
• Weight, measure, count etc
• Ingredients by Percentage
• Necessary directions for the use of the product
• Warning
• Date of packaging and expiry
• Maximum Retail Price
• Nutritional Guidelines.
Types of Label
• Brand Label – It is a brand alone applied to the product
on package. It is known As brand label.
For eg Pen, stationary where brand name is mentioned.
• Grade label- It Identifies the quality with the letter
number etc. Grade label may be like a, b or c or it can
be stars rating eg Samsung fridge
• Descriptive label- It gives detailed information about
the product , its ingredients, its features , its price,
Instructions for the use, manufacturers name etc.

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