Msvi Final Project

MSVI FINAL
PROJECT REPORT
Presented to:
Sir Ekhlaque Ahmed
Group Members:
Muhammad Moiz Khan
Ebbadullah Khan
Muhammad Areeb Khan
Company
Overview
Industry: Automotive Service Industry
Owner / Founder: Khizar Ahmed Siddiqui
Operating City: Karachi
Founded: 2018
Industry Analysis
· In 2017, the global automotive repair

and maintenance services market was
valued at US$ 710.6 billion.
· Experienced a temporary decline to

Attribute Details $691.7 billion in 2020 due to the COVID-
19 economic slowdown.
Expected Market Value (2023) US$ 915.88 billion
· Projected recovery and growth at a
CAGR of 7% from 2021, reaching a
Anticipated Forecast Value
(2033)
US$ 1,850 billion market value of US$ 828.6 billion in
2023.
Projected Growth Rate (2023 to
CAGR of 7.2%
2033)
INDUSTRY ANALYSIS OF PAKISTAN
Factors Driving the Mobile Auto Repair and Maintenance Market
Increasing Vehicle Urbanization and Traffic

Ownership Congestion
Extended Vehicle Consumer Preferences
Lifespan
Awareness and Emphasis
Industry Innovation
on Vehicle Maintenance
Technological Competition and Market

Advancements Dynamics
Key Vehicle Type Exhibiting High Demand
Passenger Cars Surpass 64% of the total

Primary Mode of automotive repair and
Transportation maintenance market share.
Pandemic Growing steadily

Challenges at a CAGR of
7.4%
Global decrease in new car

Reduced sales registrations had a widespread
attributed to impact on the automotive industry.
disruptions in
production and
supply chains.
Subsequently affected the demand
for automotive repair and
maintenance services.
PROBLEMS / PAIN POINTS OF THE CUSTOMERS
ONE STOP SOLUTION
MOBILE APPLICATION VIEW
COMPETITOR ANALYSIS & COMPARISON
UNIQUE SELLING POINT (USP)
Registered & Certified Workers Verified by Tasdeeq
Transparency of Brand Used for Parts
User Friendly & Upgraded Application with Online

Map Tracking
BLUE OCEAN ANALYSIS
• VALUE INNOVATION
Value Proposition Profit Proposition People Proposition

In the era of convenience and HukumJanab charges 10% to HukumJanab focuses to provide
technology, HukumJanab 20% extra as per the market jobs to the needy skilled labor
provides value to its customers price in order to maintain its in the marketplace. Their
y providing top-notch quality profitability. skilled workers provide
service to its customers at their exceptional services to their
DOORSTEP. valuable customers contributing
to the customer retention and
company's success.
BLUE OCEAN ANALYSIS
• BUYER UTILITY MAP (EXISTING INDUSTRY)
Purchase Delivery Use Supplements Maintenance Disposal
Productivity Customers
physically have to
go to the
workshop
Simplicity
Convenience Customers wait Customers
for their turn at wait or leave
the workshop the vehicle
at the
workshop
Risk No No authenticity
Reduction authenticity of the brand
of the used for
experienced car/bike parts
labor
Fun & Image
Environmenta
l Friendliness
BLUE OCEAN ANALYSIS
• BUYER UTILITY MAP (HUKUMJANAB)
Purchase Delivery Use Supplement Maintenance Disposal
s
Productivity Service
provided at the
doorstep
Simplicity
Convenience No waiting time Work done at
your doorstep
Risk Reduction Registered & Authentic

Experienced brand for
Labor parts used in
front of the
customer
Fun & Image User friendly

app to place
order
Environmental
Friendliness
ERRC FRAMEWORK BLUE OCEAN ANALYSIS
Eliminate Reduce
 Risk of  Waiting time at

authentic/certified labor workshop
 Risk of authentic parts  Operational cost
Raise Create
 Knowledge of parts  Application for the

 Convenience for the customers & workers
customers  New online service
 Availability of workers market
BLUE OCEAN ANALYSIS
• FIVE DIMENSIONS OF STRATEGY
Industry Strategic Focus Customers Assets & Product &

Assumption Capabilities Offerings
Providing The main focus HukumJanab Workers are their Doorstep

technical and in on the focus on all the main assets as mechanical and
mechanical convenience and individuals who they are the ones technical
service providers quality services owns a bike or who provide services for
for bikes and provided to their car as their exceptional bikes and cars
cars at the customers by customer. services to the
customer's their skilled and valuable
desired time and certified workers customers
place.
BLUE OCEAN ANALYSIS
• SIX PATHS FRAMEWORK
Industry Strategic Group Buyer Group Scope of Functional- Time

Products & Emotional
Services Orientation
Introduced a The main focus HukumJanab Added services By saving the With the
new dilemma in on the focus on all the later such as car time of the advancement
of providing convenience and individuals who wash, car customer and in the
technical and quality services owns a bike or inspection, car providing technology,
mechanical provided to their car as their towing, etc. to convenience, HukumJanab
service customers by customer their offerings makes an entered into the
providers for their skilled and especially youth emotional market of
bikes and cars certified workers who wants to attachment with combining
at the save their time. HukumJanab. technology
customer's with the
desired time traditional set
and place. of services
PARTNERSHIPS
THANK YOU!

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MSVI FINAL

Owner / Founder: Khizar Ahmed Siddiqui

Operating City: Karachi

· In 2017, the global automotive repair

· Experienced a temporary decline to

Increasing Vehicle Urbanization and Traffic

Technological Competition and Market

Passenger Cars Surpass 64% of the total

Pandemic Growing steadily

Global decrease in new car

Registered & Certified Workers Verified by Tasdeeq

Transparency of Brand Used for Parts

User Friendly & Upgraded Application with Online

Value Proposition Profit Proposition People Proposition

Fun & Image

Risk Reduction Registered & Authentic

Fun & Image User friendly

 Risk of  Waiting time at

 Knowledge of parts  Application for the

• FIVE DIMENSIONS OF STRATEGY

Industry Strategic Focus Customers Assets & Product &

Providing The main focus HukumJanab Workers are their Doorstep

• SIX PATHS FRAMEWORK

Industry Strategic Group Buyer Group Scope of Functional- Time

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